Digital is the new normal of Advertising & marketing. It is my Love and Passion for marketing that is boosting me to learn and challenge myself to make brands believe in the new normal and optimize their marketing strategies with the help of data-driven strategies. In my journey till now, I am able to acquire a couple of years of experience in the field of Performance Marketing. I have stepped into the shoes of different people and hence worked with a variety of clients from various industries like I.T, Furniture, Events, & Jewelry Industry, etc. Throughout the process, I have also inculcated in myself: professionalism, communication skills, leadership skills, and the ability to work in a team.My area of interest includes creating effective Media Strategies, Ad Campaign planning, and strategically using different platforms to reach the right audience depending upon the nature of the business I am working with help of tools like Google Analytics, Google Ads. , Google Tag Manager, Facebook business manager, Semrush, Ahrefs & many more to report on critical KPIs. My postgraduate certificate in Digital Media Marketing from digiperform school of marketing has helped me acquire knowledge of the principles of Marketing, Embedded a seed of curiosity in my mind which is growing day by day as my love for marketing is growing. To explore this engaging and ever-changing field of marketing.Currently, I am pursuing my performance marketing pro course - At My Captain School of learning to deepen my knowledge and sharpen my analytical mind.