Shiva Roofigari Email & Phone Number

Vancouver, British Columbia, Canada

• Create and monitor paid social media campaigns (Meta, LinkedIn, YouTube), resulting in a 10% increase in audience engagement across key metrics such as clicks and shares for WorkBC Centres and YWCA Employment programs
• Design and execute the development of print materials such as transit ads, posters, and stand-up banners from start to finish
• Monitor and optimize Google Display Ads campaigns, providing ongoing analysis and reports, which led to a 15% increase in click-through rates
• Develop, update, and audit website content to improve SEO, increasing traffic by 15%
• Coordinate successful hiring events across Metro Vancouver with over 600+ attendees and participation from 10+ employers
• Produce and edit monthly podcast episodes, suggesting topics, planning episodes, inviting guests, coordinating recording and managing promotion

Vancouver, British Columbia, Canada

• Responsible for communication and providing marketing support to the YWCA youth employment programs: Strive, Gear Up, Launch2Success
• Develop and produce monthly newsletters for 15,000+ subscribers, delivering impactful content and boosting open rates by 12%
• Highlighted impactful success stories through video production and narrative creation, enhancing audience engagement across social media platforms

Vancouver, British Columbia, Canada

• Developed print and digital creative content, including menus, flyers, banners, and Google Ads, while ensuring maximum brand awareness
• Handled all marketing inquiries and meetings with PAUL Bakery Marketing/UX teams in France and Vancouver, ensuring consistent brand messaging and design
• Created wireframes and developed paul-bc.com website, utilizing advanced skills in wireframing, branding, and visual design, resulting in a 20% increase in online reservations
• Designed and created custom swag materials with hand-drawn illustrations using Procreate and Illustrator, showcased at the grand opening to enhance brand identity

Burnaby, British Columbia, Canada

• Directed and produced a new promotional video for Career & Volunteer Services from pre-production to post-production, which contributed to a 5% growth in subscriber count
• Planned, launched, and managed an Instagram account, achieving 500 followers within the first week through strategic content creation and targeted engagement
• Collaborated with various partners across SFU to implement best practices in social media and web design
• Updated and created new pages on the sfu.ca/career/ website, including a webform to enhance workshop bookings and improve user experience, resulting in a 5% increase in registrations
• Assessed applications, conducted professional interviews, and trained the new student for the role
• Represented Career and Volunteer Services at events, with responsibilities including event planning and management

Burnaby, British Columbia, Canada

• Designed promotional materials for key events such as Hats Off Day and Crave The Heights, contributing to a 10-15% increase in attendance at both events
• Connected with over 80 merchants for sponsorship opportunities for the Giro di Burnaby cycling race, securing sponsorships worth $10,000
• Monitored and updated the BurnabyHeights.com website using WordPress, while also conducting a comprehensive website audit and leading a full rebranding initiative
• Collected video footage and photos from different events and parades and created promotional videos as well as social media posts

Course, Digital Marketing Analytics

Bachelor Of Arts - Ba, Interactive Arts And Technology