Sibojyoti C. Email & Phone Number

Ho Chi Minh City, Vietnam

Ho Chi Minh City Metropolitan Area

Lenskart is the leading e-commerce portal for eyewear. One of the most successful startups in recent times, Lenskart has revolutionised eyewear market in several countries. Support Lenskart in the expansion plans for South East Asia. Key deliverables included : Stakeholder management, Regulatory compliances, Legal Framework, Commercial framework and business plans, Retail location search, Product and merchandise mix finalisation, Tech stack finalisation across functions, Tech stack… Show more Lenskart is the leading e-commerce portal for eyewear. One of the most successful startups in recent times, Lenskart has revolutionised eyewear market in several countries. Support Lenskart in the expansion plans for South East Asia. Key deliverables included : Stakeholder management, Regulatory compliances, Legal Framework, Commercial framework and business plans, Retail location search, Product and merchandise mix finalisation, Tech stack finalisation across functions, Tech stack integrations and localisation, Accounting and Corporate governance framework. Show less

Ho Chi Minh City, Vietnam

Vinculum is a Global Tech Company enabling OmniChannel Retailing. We help brands and retailers to easily scale, reach and delight customers across channels globally.

Ho Chi Minh City, Vietnam

Cover Genius is the Insurtech for embedded insurance that protects the global customers of the world’s largest digital companies including Booking holdings, Intuit, Ryanair, Flipkart, Shopee

Ho Chi Minh City, Vietnam

Country responsibility as the General Director and Legal representative of Bata in Vietnam.Accomplishments: Increased top-line by 26% and bottom-line by 212% within 1 year of assuming responsibilities.Driving digital transformation by custom designing and implementing cloud based retail system and omni-channel real time POS and a clear roadmap to CRM and Online marketplace integration. Project achieved with 100% ROI in 1 year. Diversified franchisee base and… Show more Country responsibility as the General Director and Legal representative of Bata in Vietnam.Accomplishments: Increased top-line by 26% and bottom-line by 212% within 1 year of assuming responsibilities.Driving digital transformation by custom designing and implementing cloud based retail system and omni-channel real time POS and a clear roadmap to CRM and Online marketplace integration. Project achieved with 100% ROI in 1 year. Diversified franchisee base and created explosive growth roadmap by restructuring franchisee operations 2021-25 by initiating, negotiating and finalizing and signing two contracts worth 70 million USD in sales during COVID period.Acquired direct retail license as well as started online sales effort through online marketplaces and social commerce channels.Role : Achieving strategic business and operational objectives with country P&L responsibility. Compliance with all domestic and international laws, regulations, statutory requirements as the legal person representing the company in Vietnam and managing various stakeholders. Acquired retail (offline and online) store license for the company and set up direct store operations by successfully navigating the legal process involving multiple .Creating a strong strategic medium and long term plan for continued growth and profitability.Responsible for all facets of brand exposure, including retail, distribution, e-commerce, franchising, marketing, product development, and sourcing. Finding and nurturing talent and supporting them to do the best work of their lives.Working with passion and striving for excellence. Show less

Toronto, Canada Area

Global responsibilities across 25 countries for the Athletic footwear brand - Power i.e 176 million USD in retail sales.Accomplishments : Global sales increased 33% during this period leading to an increased gross profit of approximately 25 million dollars. Unified two separately run regions : Asia & Africa with Europe & Latin America to create an unified global team bringing more than 13+ million dollars in synergistic cost reductions. Global technology launches… Show more Global responsibilities across 25 countries for the Athletic footwear brand - Power i.e 176 million USD in retail sales.Accomplishments : Global sales increased 33% during this period leading to an increased gross profit of approximately 25 million dollars. Unified two separately run regions : Asia & Africa with Europe & Latin America to create an unified global team bringing more than 13+ million dollars in synergistic cost reductions. Global technology launches such as Power Xorise which leads to a recurring franchise of 50+ million dollars in annual sales. Unified Digital and other marketing effort to create brand and product stories such as Engage and N-Walk series ( Product franchises have grown to > 30+ million dollar annual recurring business).Sourcing and supply chain operations for 8 million + pairs of shoes across China, Vietnam, Indonesia, India and Bangladesh to create a vertically integrated cross function effort.Leading a multicultural team in Toronto and inspired them to achieve great results. Role : Responsible for the global brand sales, product design, development, sourcing, marketing & consumer experience. Country responsibility : Responsible for P&L of Power Athletics Ltd, a Canadian company with the global mandate for Power business. Product Design : Leading global design ; Specifically responsible for design team in Canada.Product Development : Responsible for product development teams in Canada, China and Vietnam. Key focus areas: Innovation, technology collaborations, quality improvements and material design improvements.Merchandising : Leading country teams during quarterly and seasonal brand meetings in Italy and China for identifying and driving global / regional merchandising agenda.Sourcing : Responsible for sourcing teams based in China, Vietnam, India and Bangladesh. Marketing & Communications : Responsible for Global marketing. Specifically responsible for global marketing team in Canada. Show less

Kuala Lumpur, Malaysia

Brand and strategic business development for 75 million USD athletic footwear business across 13 Asia and African countries.Accomplishments : Dramatic business growth 73% over a period of two years by launching regional product technology campaigns like "Hyperloop" that excited all countries to increase marketing spend allocations to the brand by 15%Restructuring athletic distribution business in South Africa by driving premiumization ( average price +23%) with key… Show more Brand and strategic business development for 75 million USD athletic footwear business across 13 Asia and African countries.Accomplishments : Dramatic business growth 73% over a period of two years by launching regional product technology campaigns like "Hyperloop" that excited all countries to increase marketing spend allocations to the brand by 15%Restructuring athletic distribution business in South Africa by driving premiumization ( average price +23%) with key footwear specialty chains.Driving local sourcing in India, Bangladesh and India with support from China leading to overall 30% increase in entry level product sales.Responsibility for the brand Power for Asia and African countries for Strategic planning, Sales, Product design, Development, Sourcing, Marketing & Communications. Working with designers in Portland (US), Hongkong and China to direct, curate design language and create great product marketing concepts. Directly overseeing product development team. End to end responsibility for sourcing and supply chain. Show less

Kuala Lumpur, Malaysia

Accomplishment : Growth of CAGR 38% during this period for shipment value of regional products to group countries.Role :Responsible for leading a team of designers, developers and technical experts for developing and sourcing more than 5 million pairs annually of Athletic product from China, Vietnam, India and Bangladesh. Direct involvement in development and sourcing components and input materials and processes such as moulds, outsoles, upper tooling, high frequency and… Show more Accomplishment : Growth of CAGR 38% during this period for shipment value of regional products to group countries.Role :Responsible for leading a team of designers, developers and technical experts for developing and sourcing more than 5 million pairs annually of Athletic product from China, Vietnam, India and Bangladesh. Direct involvement in development and sourcing components and input materials and processes such as moulds, outsoles, upper tooling, high frequency and other upper processes.Responsible for managing supply chain , production planning, costing efficiencies for a consistent delivery of merchandise on time and in good quality. Show less

India

Own start up in retail and private label footwear trading business. Accomplishment : Achieved 1.9 million dollar turnover in 2 years starting with a capital of only 20,000 USD.Hands on practical knowledge of starting up and running own business. This experience gave a well-rounded practical understanding of business across the entire spectrum of functions.

Gurgaon, India

Accomplishment :Achieved immediate growth and better product management and introduction of new projects for moving through 3 positions and growing. Mens category grew 14% in the year 2002, Sports Category showed 30% growth in the year 2004 and 16% in 2005.Role: Creating awareness and positive appeal for the athletic and mens footwear categories. Formulating marketing strategy: Positioning, pricing, product mix , promotions and budgeting.Develop product… Show more Accomplishment :Achieved immediate growth and better product management and introduction of new projects for moving through 3 positions and growing. Mens category grew 14% in the year 2002, Sports Category showed 30% growth in the year 2004 and 16% in 2005.Role: Creating awareness and positive appeal for the athletic and mens footwear categories. Formulating marketing strategy: Positioning, pricing, product mix , promotions and budgeting.Develop product lines in order to achieve targeted turnover and profits from the Category - Sports. Project management according to a planned schedule by leading and coordinating with various teams such as product development, costing, factories, suppliers, retail and wholesale teams.Planning and scheduling procurement of the project and simultaneously synchronizing market launch and promotional activities for making the project a success.Merchandising (Assortment planning and allocations) for retail outlets: production from own factories , contract buying and importing. This involved making all purchase deals for buying full shoes with various contract suppliers including Nike, Reebok, Adidas, Puma etc. The merchandising function included buying, allocating , financial planning and other critical functions. Show less

Mba, Finance, Marketing

Bachelor Of Commerce (B.Com.), E-Commerce/Electronic Commerce