• Handling internal & external communication/ collateral/ POSM Pan India across 103 cities for TMW Distributor & Retailer. • Synchronized the process – Initiated the new way of communication for Distributor & Retailer called “Joining kit” which saved up to Rs 130 per distributor. • Initiated the other new process for handling POSM pan India in more efficient way which resulted in cost reduction, more productivity & speeded up the work. • Handled PR activity for brand recognition… Show more • Handling internal & external communication/ collateral/ POSM Pan India across 103 cities for TMW Distributor & Retailer. • Synchronized the process – Initiated the new way of communication for Distributor & Retailer called “Joining kit” which saved up to Rs 130 per distributor. • Initiated the other new process for handling POSM pan India in more efficient way which resulted in cost reduction, more productivity & speeded up the work. • Handled PR activity for brand recognition like o “Start-up of the year” – Right from designing to giving content & final execution of printing for the magazine o “National Excellence for Cards & Payment” – Content writing i.e. write up for the awards & Won the award for “Best Co-branded Card of the year”. • Studying & tracking the revenue flow of the distributor & Retailer in order to segment and focus for revenue generation • Bulk Mailing & SMS marketing handled. • Presented & approved Sales Incentives plan for Sales team, Distributors & Retailers. • Seminars , group discussions activity planned & executed for the stakeholders • Social media marketing – posting, branding, SEO, SEM, Web trafficking, lead generation • Unique idea and creation for social media marketing done with designer team. • Initiated the idea for Emailer – Newsletter for distributor & Retailer Show less

• Supporting Sales with communications and providing on time deliverables was the focus. • Enhancing and giving out-of-box creatives to grow awareness of Benow as part of Brand communication.• Brainstorming with Sales team – Regional head for product creation • Ideation to Execution of the product was undertaken by me. • Biggest Achievements – Handled the National Campaign (Pan India) of the Benow Collateral – Signing up 1,00,000 merchants at minimal cost.• Emphasized on… Show more • Supporting Sales with communications and providing on time deliverables was the focus. • Enhancing and giving out-of-box creatives to grow awareness of Benow as part of Brand communication.• Brainstorming with Sales team – Regional head for product creation • Ideation to Execution of the product was undertaken by me. • Biggest Achievements – Handled the National Campaign (Pan India) of the Benow Collateral – Signing up 1,00,000 merchants at minimal cost.• Emphasized on the Cost saving tool – by planning stock, helping in getting good collateral in minimal rate.• Vendor Management and Negotiation - Key Expertise.• Working along Digital Marketing Manager for Social Media Post • Setting Up (Shooting, Directing & Set Designing), Video Editing for Company’s Training Videos & Video Blogging • Catering to Key clients – IRCTC, Mainland China, Enrich, Wellness forever - collateral designing, and ensuring delivery on time.• Multi-tasking skills – Handling 14 – 15 projects at a time.• Customer Engagement – Calling high transacting merchants• Market research Focus was to take feedback from the market and help to put new different communication in the bucket for different projects. Show less

• Conducted brand-positioning research to ensure that the brand's communications are built on a relevant and differentiating foundation that gains an emotionally compelling place in the consumer's mind • Networking with top management for recommending viable communication solutions; analyzing information & data related to relevant areas for evolving business communication strategies • Designing, building and maintaining social media presence for the company also worked on CRM Tool for… Show more • Conducted brand-positioning research to ensure that the brand's communications are built on a relevant and differentiating foundation that gains an emotionally compelling place in the consumer's mind • Networking with top management for recommending viable communication solutions; analyzing information & data related to relevant areas for evolving business communication strategies • Designing, building and maintaining social media presence for the company also worked on CRM Tool for better data Management of customers information.• Reshuffling internal as well as external communication channels to outreach the potential and existing customers for enhanced services Show less

• Designing effective questionnaires based on activity objectives and market knowledge.• Processing and analyzing raw data into reports for senior managers• Making recommendations to senior managers based upon research findings