Shivendra Pratap Singh Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

Play a pivotal role in shaping the division's brand image, driving growth, and positioning the brand as a leader in the industry through effective branding and marketing strategies.

Bengaluru, Karnataka, India

- Leading marketing activities and working closely with Category teams for the launch of new products.- Tracking and providing marketing solutions for sell in and sell out of products.- Understand the product features and technology we are bringing to the market and build the product story with a GTM plan.- Managing work with external agencies and getting day-to-day work done.- Understanding the demand or pull the product has in the market through competition analysis and data study.

Mumbai, Maharashtra, India

Responsible for building a strong brand affinity and re-constructing the brand imagery among the consumers. Being part of a growing start-up, I also contribute to the launch and business expansion of new product initiatives at BookMyShow. - Developing and manage ATL campaigns with creative and digital agencies to achieve the business objectives- Plan & execute 360 media campaigns across TV, Radio, Print, OOH, Cinema, Digital – monitoring effectiveness & efficiencies.- Executing marketing research programs and providing brand solutions to partners for multiple projects and events.- Working closely with the product team on new features and developments on the BookMyShow App.- Managing and overseeing the marketing communication strategy and plans for the UAE and Sri Lanka markets.- Running topical campaigns and creating content that helps in increasing the brand’s visibility on social media platforms.- Managing design and communication for international events like U2 India Tour, NBA 2019, Cirque Du Soleil, Disney’s Aladdin, Avenger’s Station, and many more.

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

In charge of developing and executing the marketing plans and brand strategy for ICICI Lombard. Work towards bringing business profits to the company by targeting important areas for brand visibility.Projects:- Successfully executed the IPO campaign in 22 cities with Print, Outdoor, Television, and branding for 7000+ branches of ICICI group branches for 10 days before the listing process.- Managed and executed campaigns on Facebook & YouTube for World Heart Day, Diwali, and products under the brand. Also led branded content campaigns for public service initiatives by the brand- Launched the Long Term Two-Wheeler Motor insurance campaign through print and outdoor. The execution of the campaign during the peak season led to increasing the sales by 30 – 35%.

Mumbai Area, India

Projects:Vasmol Hair Care Brand:- Solely responsible for the following products under the brand – Vasmol Hair Oil, Vasmol Kesh Kala, Vasmol Powder Hair Dyes / Color.- Launched the mother brand (Vasmol Kesh Kala) TVC campaign which increased the sales by 14% in the last quarter of 2016-17.- Successfully launched the new hair oil product (Vasmol Black Hair Oil) which helped in increasing the overall turnover of the company by 7% by the end of 2016-17. Viu (VuClip) – OTT:- Execution of the brand campaign and managing shoots related to the communications for the events on the platform.- Building relations with the client at all times by delivering all-day jobs as per the timelines. Bajaj Electricals:- Handled a complete vertical (Domestic appliances) and delivered two BTL pan India campaigns for air coolers and water heater products under them.- Successfully launched the NEKA (Non-electrical kitchen appliances) BTL campaign which helped in increasing sales in the north India market in 2015-16.

Masters Of Arts In Journalism And Mass Communication, Public Relations, Advertising, And Applied Communication

Bachelor Of Commerce (B.Com.), Accounting

Education record