Support marketing initiatives and processes that drive demand generation, sales enablement, and maximum pipeline effectiveness Critically assess marketing initiatives for opportunities to automate, clarify, and align with existing operational guidelines Collaborate with Sales, IT, tech ops, development teams and other internal operational teams to ensure alignment and maximize effectiveness  Establish and manage framework for measurement, analytics, and reporting of… Show more Support marketing initiatives and processes that drive demand generation, sales enablement, and maximum pipeline effectiveness Critically assess marketing initiatives for opportunities to automate, clarify, and align with existing operational guidelines Collaborate with Sales, IT, tech ops, development teams and other internal operational teams to ensure alignment and maximize effectiveness  Establish and manage framework for measurement, analytics, and reporting of departmental KPIs and arm team with data analysis, dashboards, reports, and other vehicles for visibility into marketing performance to guide decision making Follow Agile principles of project initiation, planning, design, execution, verification, maintenance, and performance/monitoring Manage all technology selection, administration, optimization, and training for the team, including Salesforce.com, HubSpot, Vidyard, Monday.com etc. Establish and manage departmental expenditure and budget tracking framework  Show less

Maintain and update data within Salesforce, including leads, opportunities, accounts, and contacts. Cleansed and de-duplicated CRM data in Salesforce, improving campaign targeting accuracy by 20%. Developed insightful reports and dashboards in Salesforce to track marketing campaign performance and identify areas for optimization. Collaborated with sales teams to leverage Salesforce data to identify high-value marketing opportunities.• Expert in HubSpot Marketing Hub, with… Show more Maintain and update data within Salesforce, including leads, opportunities, accounts, and contacts. Cleansed and de-duplicated CRM data in Salesforce, improving campaign targeting accuracy by 20%. Developed insightful reports and dashboards in Salesforce to track marketing campaign performance and identify areas for optimization. Collaborated with sales teams to leverage Salesforce data to identify high-value marketing opportunities.• Expert in HubSpot Marketing Hub, with experience in building automated workflows, nurturing leads through email campaigns, and segmenting audiences for targeted marketing."• Order Fulfilment and Logistics: Implemented process improvements that reduced order fulfilment time by 15%, leading to faster customer deliveries.• Assist in managing customer inquiries, requests, and feedback, ensuring timely resolution. Collaborate with customer support teams to address customer issues, escalations, and service enhancements. • Facilitate communication and collaboration between sales, marketing, customer support, and departments to align strategies, share insights, and drive coordinated efforts. • Participate in cross-functional projects and initiatives to support business growth, improve processes, and enhance customer experience. • Developed training materials and provided onboarding support for new marketing team members on tools relevant to the job description (e.g., HubSpot, Salesforce). Develop training materials, documentation, and resources to facilitate knowledge transfer and skill development. • Plan and coordinate company events, trade shows, and exhibitions to promote brand awareness and generate leads. • Manage event logistics, including venue selection, vendor coordination, budget management, and post-event follow-up Show less

Handled the sales team to improve their productivity by contacting customers to arrange appointments and ensuring all Sales Representatives had high-quality, up-to-date support material. • Handled urgent calls, emails, and messages when sales representatives were unavailable, answered customer queries, informed them of delays, arranged delivery dates, and scheduled marketing events. • Utilized Salesforce to manage leads, opportunities, accounts, and customer data, ensuring… Show more Handled the sales team to improve their productivity by contacting customers to arrange appointments and ensuring all Sales Representatives had high-quality, up-to-date support material. • Handled urgent calls, emails, and messages when sales representatives were unavailable, answered customer queries, informed them of delays, arranged delivery dates, and scheduled marketing events. • Utilized Salesforce to manage leads, opportunities, accounts, and customer data, ensuring accurate campaign targeting and reporting.• Generated and shared monthly data reports, providing insights to optimize sales and marketing strategies.• Handled orders by phone, email, or mail and checking the orders have the correct prices, discounts, and product numbers. • Inputting orders, invoicing and ensuring they are processed according to customer requirements, and ensuring all orders are accurate and delivered on time. • Collaborated with other departments to ensure sales, marketing, queries, and deliveries are handled efficiently.• Developed and maintained filing systems to maintain sales records, prepare reports, and provide financial information to the finance department. • Managed budgets for expenses like bonuses, marketing, and travel. Show less

Analysed sales data to identify trends and customer needs, informing targeted marketing campaigns Utilized prospecting techniques (e.g., cold calling, social media) to identify and qualify potential leads, driving 30% increase in qualified leads generated.• Developed and maintained strong client relationships through effective communication (email, calls, in-person meetings).• Gathered client requirements and delivered compelling presentations that addressed their needs and… Show more Analysed sales data to identify trends and customer needs, informing targeted marketing campaigns Utilized prospecting techniques (e.g., cold calling, social media) to identify and qualify potential leads, driving 30% increase in qualified leads generated.• Developed and maintained strong client relationships through effective communication (email, calls, in-person meetings).• Gathered client requirements and delivered compelling presentations that addressed their needs and converted leads into sales.• Ensured the availability of stock for sales and demonstrations. Show less