Marketing Operations Manager
CurrentSupport marketing initiatives and processes that drive demand generation, sales enablement, and maximum pipeline effectiveness Critically assess marketing initiatives for opportunities to automate, clarify, and align with existing operational guidelines Collaborate with Sales, IT, tech ops, development teams and other internal operational teams to ensure alignment and maximize effectiveness Establish and manage framework for measurement, analytics, and reporting of… Show more Support marketing initiatives and processes that drive demand generation, sales enablement, and maximum pipeline effectiveness Critically assess marketing initiatives for opportunities to automate, clarify, and align with existing operational guidelines Collaborate with Sales, IT, tech ops, development teams and other internal operational teams to ensure alignment and maximize effectiveness Establish and manage framework for measurement, analytics, and reporting of departmental KPIs and arm team with data analysis, dashboards, reports, and other vehicles for visibility into marketing performance to guide decision making Follow Agile principles of project initiation, planning, design, execution, verification, maintenance, and performance/monitoring Manage all technology selection, administration, optimization, and training for the team, including Salesforce.com, HubSpot, Vidyard, Monday.com etc. Establish and manage departmental expenditure and budget tracking framework Show less