HerHQ identified a need-gap of how women, the most powerful voice in purchasing decisions, are missing in the narratives of even leading brands. Campaigns are still being conceived every day, with ‘Going pink is a great Strategy!HerHQ is on a mission to bridge the gap in a brand’s understanding of a woman’s life stage, journey and values, and her beliefs behind the WHY, HOW, WHEN, WHERE and WHAT of her consumer choices. We are India’s only platform with an assemblage of 60M+ women and over 100K influencers from varied life stages.We aim to get your cash registers ringing. Intrigued? Drop us a line and let’s catch up for a virtual coffee!

ads2OTT is India's first integrated OTT exchange, where we deliver OTT impressions across national, regional and local advertisers at scale. Our exchange is built from direct relationships with the leading and trusted OTT platforms, which means that your ads run on top TV shows, Blockbuster Movies and the biggest Sporting Events, both LIVE and VOD.

361° world is an integrated marketing and communications company. The platform provides end-to-end solutions through their group companies, ranging from planning to execution, across multiple media and entertainment spectrum.

National responsibility for forecasting and definition of long term capability Requirements. Instrumental in evolving into a resource centre of creative solutions, media research, scientific pitching, product launch, media planning, buying and executionContinuously device multiple tools to engage, inform and evolve the audience.Responsible towards building trade engagements via trade parties, trade activation, merchandizing and vanilla advertising

Continuously worked towards strengthening the Sales and Marketing Solutions at Network 18. A one stop for creating solutions and support across departments.In-depth understanding of television, News and Business News medium that would evolve around viewership behavioral patterns and the way forward, at the same time, looked at multiple revenue opportunities by being proactive and reactive.Supporting sales through innovation/branding ideas, ratings pitches, category pitches and been an important part in forecasting the sales opportunities and planning.Other Meaningful Work:Understanding the Drivers of Viewership (Niche Channels).Superior targeting on Connectivity aims and correlations with Reach. Estimating Industry size - News and reasons for Premium on such viewership.Initiated Competition Revenue Tracks.Expanding integration to new channels and the Internet.Boosted customer response to events like the Union Budget.Explored the possibilities for regional variants in News.