•Launched TikTok Shop: Built the platform from scratch at BetterAlt, focusing on influencer and affiliate marketing.•Scaled Revenue: Achieved a 50x increase in the company’s total revenue, driven by TikTok Shop initiatives.•Managed Affiliates: Oversaw a network of over 30,000 affiliates, generating more than 70,000 content pieces.•Enhanced Relationships: Cultivated strong personal relationships with creators, driving impactful collaborations.• Optimised Strategies: Refined TikTok Shop strategies, leading to substantial platform growth and engagement.• Achieved Halo Effect: Expanded the brand’s reach into additional channels, including Amazon, D2C, and offline retail with GNC in the US.• Market Leader: Elevated Himalayan Shilajit to the top of the health category on TikTok Shop and positioned BetterAlt among the top three shops in Q4 OND.

· Currently responsible for managing all macro influencer partnerships for the US, Canadian and Indian markets, driving the expansion of brand reach and visibility while ensuring precise targeting and relevancy.· Utilizing a data-driven approach to select the most suitable influencers based on audience demographics, interests, reachability, engagement metrics ensuring maximum impact with a lower cost to engagement ratio. · Handling all D2C ad requirements for user-generated content, working closely with influencers to create captivating visual hooks that drive higher targeted CTR's and revenue. · Maintaining strong relationships with macro influencers, cultivating partnerships to foster long-term strengthening of the brand's influencer network.· Collaborate closely with cross-functional teams, such as creative, Amazon and D2C to ensure seamless integration of content across multiple channels and platforms.

· Headed influencer marketing initiatives and actively explored the new market of dog parents and pet influencers.· Successfully built the social media presence by strategically developing and implementing content strategies. · Coordinated photoshoots with the marketing agency to produce high-quality visuals for social media.Consistently monitored and analyzed social media performance metrics to optimize strategies and achieve measurable results.

· Founded and established our own brand, taking complete responsibility for developing its digital presence from the ground up.· Successfully managed to create a first website design using Wix's robust website developer, ensuring an optimal user experience and seamless functionality to drive conversions and customer satisfaction.· Demonstrated expertise in social media management, effectively strategizing and implementing impactful campaigns across various platforms to build brand awareness and engagement.· Implemented effective email marketing campaigns, leveraging automation and personalization to nurture customer leads.· Successfully integrated our products into marketplaces like Amazon, strategically expanding our customer base.· Took charge of designing captivating creatives while coordinating with the graphic designers, aligning them with the brand's identity and message to attract and engage the target audience.· Orchestrated professional photoshoots to showcase products and enhance brand aesthetics. · Established and managed partnerships with notable celebrities, make-up artists and influencers amplifying brand exposure and fostering credibility among consumers.· Took the responsibility of handling customer support and queries, ensuring timely and satisfactory resolutions to maintain a high level of customer satisfaction.· Utilized a comprehensive 360-degree approach to digital marketing, gaining invaluable experience and insights across all aspects of the field.· Successfully built a strong and engaged following of 50k+ on Instagram in a short span of time, leveraging a combination of organic and paid marketing strategies.· Developed essential entrepreneurial skills, such as creative problem-solving and leadership, through the experience of building and growing our own brand.