I spearheaded the digital marketing and strategy efforts at Edumont Classes, an Edtech startup in Noida, Uttar Pradesh. By setting up the entire digital marketing infrastructure, I successfully increased online student enrollment by 50% through targeted campaigns and SEO optimization. My market analysis skills helped identify growth opportunities and improve overall marketing ROI.

- Lead and execute growth marketing strategies to drive user acquisition, retention, and revenue growth.- Develop and implement programs for brand positioning and vision through impactful brand communication.- Own and manage marketing properties to develop and execute the marketing strategy.- Collaborate with cross-functional teams to align marketing strategies with overall business goals.

- Build high-quality, low-cost, and scaled student acquisition through paid and organic channels.- Develop and implement programs for brand positioning and vision through impactful brand communication.- Own and manage all marketing properties of Allen Overseas for GCC, including website, mobile apps, and social media.- Create and deliver 360-degree marketing plans through various mediums.

• Online Brand Building: Creating and managing the strategies for Group’s Online Presence.• Campaign Management: Responsible for Generating quality Leads through all the Digital Marketing campaigns spread across the digital channels.. Social Media: Handling the Social Media Initiatives of brand and Increasing its reach through out the various channels. • Content Creation: Help drive global web site content strategy. Ensure a fresh experience that tells a compelling story to our key audiences, and optimizing it for search engines. • Team Handling: Work with the team to drive SEO, SEM, Email Marketing, Content Creation, Social Engagement, campaigns across all the channels.• Handling Marketing & Communication activities from conceptualization to execution.• Responsible for Market Analysis by gathering and coordinating inputs from all relevant Channels, customers & Market visits.• Measuring and reporting the digital marketing efforts and performance to the Board of Directors.• Managing all the affiliates and vendors engaged in the company’s Online Lead Generation and Online Branding activities.• Coordination with the Digital Marketing Agency for all the Social Media Activities of the Group.• Coordination with the Call center for optimizing the Customer Acquisition Activities of Web Leads.• Report on key digital metrics that include insights on Audience Behavior to improve company’s digital execution and strategy, including social media, and provide insights to the Board of Directors.

• Instrumental in creating India’s first online Instructor led Digital Marketing Training Company. • Successfully Strategized and Created end to end conversion funnel and used webinar technology to optimize the conversion rate. Revenue jumped by more than 300% within 6 months.• Created the Digital Vidya Brand through the Remarketing and Retargeting Strategies.• Developed online brand positioning and overall marketing strategy for the company.• Responsible for overall digital marketing, SEO, SEM, Social Media, Lead Generation. Lead Nurturing, Customer Engagement and CRM. Brought down CPA by 200% by using the Lead Nurturing methodology and automation through tools like MailChimp, and Mendril.• Planning and Co-ordinating the implementation of business plans and penetration of New market.• Implemented ZOHO CRM to boost the sales and conversions. 50% increase in sales post implementation of CRM tool.• Designed and Executed the campaigns with the minimal budget and generated 500% ROI in the first 3 months.• End to End Reporting and analysis of entire conversion funnel.

Started the Business from scratch and took it up to a Label, where business through online sources were the significant part of companies Revenue. Developed and maintain end to end Online Marketing and Product Development via SEO, SEM, Email Marketing and SMMImplemented deep marketing research to develop unique and innovative internet marketing strategies and website internet marketing programs utilizing shared business marketing and internet concepts for significant ROI.Created and managed reports that combine marketing, sales and analytics data to form a complete picture of each marketing campaign and identify areas for improvement and build a positive ROI.Provided analysis, trends, insights and strategic recommendations on PPC landing pages, bid management strategies, keyword matching strategies and tactics.Collected information of the travel agencies doing business in India, through internet Email and telephonic conversation and prepared database of those companies, send the email and fixed appointments for the Business development Executives to visit them. Made fact-based decisions regarding marketing strategy to develop the product as a brand while designing effective and cost-efficient implementation programs based on Customer Analysis, Competitive Analysis, Collaborator Analysis and Industry & Company Analysis.Analyzed essential specifications given by client, and forwarding the details to the Management and project managers.Coordinated with corporate clients for enquiries and reservations and driving customer relations management initiatives to enhance value perception to ensure client’s continued patronage