Shiv Kumar Pandey Email & Phone Number

Bengaluru, Ka, In

Bengaluru Urban, Karnataka, In

Building Niumatrix Digital. Working with Startups & SMEs to help them execute growth marketing strategies to achieve 10X growth by exploiting digital marketing channels.

Bangalore, Karnataka, In

Alp Consulting is one of the top 5 Recruitment & Staffing companies in India in terms of business volume. We are one of the group companies of the 5 Billion USD Outsourcing Inc. of Japan (listed in Tokyo stock exchange). I led the digital marketing and branding team at ALP for all the group brands.• Led the digital marketing mandate for Alp Consulting group brands – SEO, Content Marketing, Performance Marketing, Email Marketing, Digital Analytics, Marketing Automation, Digital PR, etc.• Hired and setup the Digital Marketing team• Setup systems and processes for achieving business goals• Completely owned the development and performance of all digital assets like websites, social media profiles, etc.• Completely owned the digital branding & PR, demand generation, lead generation for all group brands• Enabled the sales team with branded sales collaterals – presentations, case studies, research reports, whitepapers, etc.• Helped with the digital transformation of products and services wherever applicable• Trained and up-skill team members as and when required• Was the digital marketing thought leader for the organization

Mumbai, Maharashtra, In

I led the Digital Marketing mandate for 2 of RPG Group startups Seniority (India's first and largest ecommerce platform for older adults) and Evergreen Club (India's first Community and social app for older adults). My responsibilities included:Growing Evergreen Club userbase and subscriptions.Increasing Seniority Performance Marketing ROI and increasing marketplace profitability. Conceptualizing and implementing growth hacking strategies through tech/product intervention and marketing innovationOverseeing all digital marketing acquisition campaigns on all channels - Facebook, Google, Programmatic, Content and SEO, Affiliate, Remarketing, etcOverseeing all brand partnerships and strategic alliances (B2B & B2C) for Evergreen Club & SeniorityOverseeing all user retention activities through CleverTap and in-product communication.Managing and growing the digital marketing team.Providing training and mentorship to the team as and when required.

Bengaluru, Karnataka, In

I led the performance marketing team at Embibe, one of India's leading EdTech startups. Embibe is aReliance Jio group company and uses Artificial Intelligence and Data Science to help students improvetheir test scores for various competitive exams in India. Embibe caters to K12, Pre UG and Pre PGsegments and gets more than 10 million users every month on its web properties including embibe.com,onlinetyari.com and their respective mobile apps.Job Responsibilities Included:● Managing performance driven campaigns through the following paid channels - Google Ads,Facebook Ads, Linkedin Ads, Twitter Ads, Affiliate Marketing Networks, Blog & Education PortalPartnerships.● Generating app downloads through Google and facebook App campaigns.● Overseeing and managing user engagement and retargeting using marketing automation● Managing all email marketing campaigns, both automated trigger based as well as campaignoriented mass email campaigns● Taking care of all B2B lead generation through various paid channels as well as through emailoutreach campaigns

Hyderabad, Telangana, In

I was heading the digital marketing team at Conversion Bug, a Digital Marketing agency based in Hyderabad. I worked with more than 20 clients from Ecommerce, education, healthcare, IT, etc during my tenure at Conversion Bug leading a team of 25 plus team members at one point. I Worked on performance driven projects for well known brands like Mercedes, Toni&Guy, Loreal, as well as SMEs like KIMS Hospitals, Cancer Clinics, Cfirst, etc.Job Responsibilities Include:- Building and strengthening the entire digital marketing team- Managing all projects including Performance Marketing, SEO, Branding Campaigns and Affiliate Marketing.- Managing the entire range of performance marketing activities for all client projects as well as in-house products and ecommerce ventures. All clients combined handled budgets of 5-10 CR. per month.- Utilizing marketing automation to drive automated engagement and enhanced campaign performance.- Managing new marketing initiatives and partnerships with vendors and affiliates

I executed dozens of digital marketing projects involving all areas of digital marketing like:- Website Development- Search Engine Optimization- PPC Advertising - Content Marketing/Blogging- Social Media Marketing- Email Marketing- Affiliate Marketing

Ahmedabad, Gujarat, In

I co-founded and headed business expansion, brand strategy and digital strategy for Gracia Marcom,Projects Handled- Handling corporate brand communication for National and International SMEs and Startups.- Digital marketing for Industrial, engineering, education, BPO clients based in Ahmedabad.- Web presence development for various clients.- Design and printing of marketing and branding collaterals.

Interactive Impact is more than 2 decade old niche advertising agency with clients from diverse industries, major ones being, automobile, education and entertainment. Premier Ltd. (formerly Premier Automobiles Ltd.) is one of Impact’s major clients and I managed the account.Job Responsibilities:- Working on the launch and media campaign of Premier RiO, India’s first compact SUV, launched by Premier.- Worked extensively on brand RiO right from conceptualizing of the brand name to positioning the brand to executing media campaigns.- Planning a digital campaign for Premier RiO including Social Media Optimization (SMO).- Understanding the requirements of existing clients. Converting client briefs into creative briefs.- Getting the creatives prepared and delivering them as per clients’ satisfaction.- Planning advertising campaigns and executing them, using all available media channels.

Mba/Pgdbm, Marketing

B. Com., Accounts, Audit, Tax, Marketing