With over 13 years of experience in digital, performance and growth marketing across various industries, I am passionate about creating and executing data-driven strategies that drive growth, retention, and brand awareness for businesses. In my current role with WestBridge Capital, I advise its key Indian retail investments on digital and growth marketing, create playbooks for them and help them grow from 1-10.As the head of digital marketing at Tata Cliq, I was responsible for managing brand and performance marketing campaigns, optimizing organic channels, amplifying key sale events, and achieving contribution margins through marketing efficiencies. I also oversaw marketing analytics, martech, and automation initiatives, and nurtured a high-performing team of digital marketers. Some of my key achievements in my career include growing the user base and revenues by 4X at AJIO.com, creating winning digital strategies for Fortune 500 companies at iQuanti, and propelling startups like 99labels and Zolvit from 0-1.