Shiv Singh Email and Phone Number

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Serving on the Board of Directors of United Rentals (NYSE:URI), the largest equipment rental company in the world and a Fortune 300 member. The company has a workforce of approximately 25,000 employees and operates 1,400 locations across 49 U.S. states, Canada, Europe and Asia. Member of the Strategy, Nominating & Governance, and Audit committees.

Growth advisor and speaker to companies on artificial intelligence and marketing. Author of the Amazon bestelling book, Marketing with AI for Dummies (October 2024). Subscribe to my AI Newsletter https://beingsavvy.substack.com/Also author of the award-winning book, Savvy - Navigating Fake Companies, Fake Leaders & Fake News and Social Media Marketing for Dummies (four editions and five language translations).Select Investments - Human Ventures (June 2024)- Publicist (April 2024)- Instalily.ai (November 2023)- Virtualness (June 2023)- Maker (June 2023)- Nucla (June 2020)- Current (June 2020)- C2 Ventures (June 2020)

Responsible for marketing, communications and customer experience at the leading financial services marketplace in America. The company has served over 100 million consumers and is a top 10 search and display advertiser. Annual marketing spend $650 million.Was privileged to lead an amazing and groundbreaking ROI oriented team covering Insights, Brand, Growth, CRM, SEO, Creative, Design, Communications and Customer Experience. Team size 150.

Oversaw the world class travel brand with the goal of creating long-term customer value and loyalty. Grew revenue significantly faster than competition by redefining the brand, focusing media investments, addressing customer service issues tied to flight credits, and tying the brand value proposition to product roadmap deliverables across 9 countries.Jointly developed and executed Expedia Group’s first multi-brand social good marketing program in partnership with UNICEF and to whom donations were made for every app transaction during a single month across any of the Expedia brands.Efforts resulted in an additional million plus customers joining the loyalty program, hundreds of thousands in additional travel bookings and 400 pieces of earned media coverage during the launch period.

Responsible for customer acquisition, product marketing, brand building and communications at Eargo, a direct-to-consumer med-tech startup that had raised raised $135 million from New Enterprise Associates (NEA), Maveron and the Charles & Helen Schwab Foundation. Repositioned the brand, drove accelerated performance marketing programs and launched groundbreaking and award winning advertising campaigns. Company experienced year-over-year growth of 110% with gross margins of 70.6%. Results allowed the company to very successfully list on the NASDAQ in October 2020.

Responsible for driving global go-to-market strategy, programs and activations for Visa's most disruptive products and innovations driving executions with partners in other functions at Visa. This included bringing product innovations to life at major consumer sponsorships and B2B events. Also focused on guiding major Visa clients around the world on the future of payments and their own go-to-market strategies. Reporting to the EVP and Global Head of Innovation and Strategic Partnerships at Visa

Responsible for global digital and marketing transformation from consumers and merchants to financial institutions and technology partners. Reported to the EVP and Chief Marketing & Communications Officer of Visa Inc.- Designed, built and launched a new Visa.com marketing platform across 140 countries and activated it for the Olympic and NFL sponsorships. The new Visa.com increased traffic by 20% and acquisition conversions by 15% across key user flows - Developed and rolled out a new ad:tech infrastructure and marketing automation infrastructure to support all global brand and performance marketing campaigns. Evaluated and implemented new marketing automation tools that significantly increased paid media ROI- Accountable for global media partnerships of a $100 million-plus spend. Rolled out a new partnership framework, oversaw paid media spending and introduced a client pass-through model in all regions - Launched and managed Visa's Everywhere Initiative startup program across the USA, Australia and China as a way to build the Visa innovation brand and identify new business partners, solutions and offerings from the startup community - Advised executive level bankers and merchants in North America, Europe, Asia and CEMEA markets on the future of payments and consumer behavior

Responsible for global brand strategy and creative excellence. Also tasked with driving marketing transformation across Visa consumer marketing by championing and driving design thinking and innovative approaches around emerging technologies, card payment form factors, platforms and channels. Reported to the SVP & CMO of Core Products.- Developed all aspects of Visa’s first company-wide positioning, working in close collaboration with the executive team and multiple stakeholders. Included positioning development, brand attribute and personality definition, visual identity system, brand measurement, and global training - Defined and successfully rolled out a global digital strategy encompassing paid, owned and social media. Renegotiated of the multi-million-dollar relationships with Facebook, Twitter, and Google and driving fresh marketing innovations and direct response performance through them - Reinvigorated the card innovation design practice by partnering with leading design schools around the world to run “card-hackathons” that led to new innovations that are currently in development. - Advised on the global consumer engagement strategy for the Visa Olympics and FIFA World Cup sponsorships and led the introduction of Facebook real-time audience clustering programs. - Partnered with leading Visa clients to define and execute marketing innovation pilots for their consumers in key global markets across digital and in-store locations

Responsible for global digital media and marketing for PepsiCo Beverages across owned, paid and earned platforms managing a total spend of approximately $70 million in digital media. This includes all digital strategy and all digital development across brand marketing, shopper marketing and foodservice marketing. Key highlights include launching the global Pepsi Pulse digital platform across 70 markets and iTunes, forming the largest brand partnership in Twitter's history and driving innovative, first of its kind Social TV engagement via the X-Factor digital partnership and successfully executing three Super Bowl ad campaigns on dramatic scale

Responsible for all digital marketing and media efforts for PepsiCo Beverages America covering paid, owned and social media along with customer relationship management.

Built Razorfish's social media capabilities and advised marque clients from a strategy, user experience and media perspective. I was also responsible for Social Media strategy for other Vivaki brands within the Publicis family. Advised clients across sectors including Chanel, Ford Motor Company, Genentech, Citibank, and Estée Lauder.