Shivya Gupta Email & Phone Number

Gurgaon, Haryana, India

Gurgaon, India

Noida Area, India

Offline & Online Growth Marketing for Accessories & Footwear | Leads a team of 7 associates & analystAwarded ‘Best Employee – 2018’ in Fashion category (team of 150) | Promoted to Executive Manager within one yearOverall Traffic and DAU/ Performance MarketingUser Acquisition & Retention programs (UAR):- Kick-started category campaigns customized to demographic, psychographic audiences, defined CAC & LTV - key focus on conv., qty., burn- Identified new sources of customer acquisition through personalisation/ automated campaigns for users of recharges, movies, bus, flight Category Planning and forecasting (BAU) – Planning & Analytics:- Forecasted MOP including sales, profitability targets, market size, growth rate, and traffic data for sub cats- Funnel tracking, A/B testing - Weekly tracking aimed to increase final user conversion metric, unique page views to optimise conversionCRM- Built lifecycle models for acquisition, engagement & retention of users, worked with Data Science team to build in category requirements- increased share of fashion customers through targeted pushes notifications to 30%; open rate increased by 3XOmni channel – Offline to Online (O2O) – (Set up a sales organisation - designed & implemented distribution network for 500+ stores)-Sales – Target planning for brands & small stores; devised offer constructs and detailed real-time MIS; designed & executed Stores Sales Incentives scheme, FSE incentives-Operations – Streamlined process for store on-boarding; initiated secondary tracking & review mechanism for FSEs-Marketing – Conceptualised & executed INR 1 Cr qtrly plan (OOH, Radio, Digital, cost benefit analysis, CRM, in-store collat., referral progr.)

Brand Marketing – (including brief & creative development, media planning, 360 activation & execution, setting up of GA perf. dashboards)- Designed and pitched end-to-end brand integrated marketing campaigns for Indian brands, and launched exclusives.Campaign Management - Managed a marketing a budget of approx. INR 100 crore involving Pre buzz campaigns, BTL, budgeting-Conceptualised and executed 15+ campaigns, 50+ social media campaigns, bank offers, user flow for easy redemption, media planning-Altered the marketing channel mix by looking at CAC/marketing channel, built salience around properties

Noida Area, India

Strategic projects-Customer flow for Grocery e-tailing – Designed customer experience flow and requirements via competition benchmarking-Cash loan to wallet - Conducted sensitivity analysis and defined requirements for new product feature in loans division-NPS Analysis: Ethnic category – measured the GMV impact for poor NPS merchants on non-brand authorised sellers

Mumbai Area, India

Brand Solutions Strategy:Rolled out a standard template for executing on air brand solutions across the entire STAR network- Conducted primary study to identify process flows & ownership transfer for 7 on-air brand elements- Collaborated with brand solutions teams across 5 clusters to understand operational issues of each element- Coordinated with AdSales teams across N,S,E,W regions to identify pain-points & iron out execution issues- Developed a standard template on key perf. metrics – TAT, revert time, integration lead time, reqts./element

Gurgaon, India

Equity Research:-Tracked time-sensitive & high value public offerings covering 40+ parameters such as deal value, issue price- Captured & validated IPOs, FPOs, Rights Issue, Derivatives & Shelf registrations of the US & CanadaFixed Income Research:-Analysed debt & structured product offerings across 30+ geographies including Luxembourg, France, UK- Conducted extensive research via Factiva, Acquire Media & LexisNexis, various stock exchange websites

New Delhi Area, India

Transaction Advisory:- Forecasted steel demand for road sector in India till 2050 based on an in-depth sectoral analysis- Estimated road length in India till 2050 using 9 varied models based on CAGR, Road density, GDP etc- Developed regional profile of Bihar & Patna incorporating demographic & socio-economic parameters

Delhi

Financial Analysis:-Analysed the financial health of Nestle India vis-à-vis its competitors ~Dabur, Britannia, HUL and others-Undertook study on working capital trends & liquidity analysis of Nestle & compared with industry norms

Master Of Business Administration (M.B.A.), Finance, General

Activities and Societies: Team Disha, Placement Mentorship Committee- Mentored 50+ students | Across 3 IIMs: Lucknow, Jammu, Sirmaur | 3.

Bacheor In Business Studies, Finance, General

Activities and Societies: Core Member - Communique, The Promotion Cell of SSCBS; Finance Lead - Prodigy'11- Handled Finance & Corporate.