Shiyi Pickrell, Ph.D. Email & Phone Number

Kirkland, WA, US

Seattle, WA, US

Irvine, California, US

Empower food and agriculture supply chain to achieve more by democratizing ML/AI solutions.

Redmond, Washington, US

Enable Digital Transformation at Microsoft Core Service Engineering and Business Operations through Data Science, Machine Learning and AI. Facility and data center smart energy. Improve business operations through natural language processing, topic mining, process mining, automatic problem statement extraction, Use machine learning to predict demand gen.

Redmond, Washington, US

• Lead and manage the analytics & data science team (20+ people) for MSFT digital stores (web store, windows app store, Xbox console store, total $8 billion-dollar businesses)
• Oversee analytics for campaign, traffic, digital categories, 1st party device, loyalty program, regional online store sales teams, etc.
• Tie different big data together from multiple data sources (web, advertisement, telemetry, device, user, commerce) to draw a complete picture of customers. Identify valuable audience segments, such as social advocacy.
• Use SQL, SCOPE to query COSMOS (which is kind of the MSFT version of Hadoop), Power BI, Azure Machine Learning, etc.
• Study network/ecosystem connectivity, centrality, density, traffic pattern, pathing to increase overall ecosystem engagement, loyalty and maturity.
• Thought leader in the digital space (web and commerce) by applying some ECON e.g. diminishing return, price elasticity, supply and demand, efficiency curve.

Redmond, Washington, US

• Co-launched MSCOM Digital Analytics inside the company in March 2012- a comScore based reporting and ad hoc digital analysis tool. thousands of users have been adopted the tool.
• Operationalized audience segmentation and targeting on MSFT Display Ads network leverage BlueKai.customer metadata.
• Investigated and Pilot ran algorithm-based machine learning for real-time content optimization
• Worked as a digital analytics, customer intelligence SME across MSFT
• Design and run A/B/N testing and Marcom optimization to increase site performance and referrals to MSFT online store
• Conduct in-depth digital analysis to understand bounces, SEO, recency, conversion, depth of engagement, funnel abandonment, pathing, etc.

Seattle, WA, US

• Build business cases for Amazon external facing web services by performing competition analysis, financial modeling, and business risks assessment.
• Steer the product development by doing market research, interviewing customers, and prioritizing features.

Arlington, VA, US

• Investigated the yield management for flight training simulator centers by performing regression analysis of prices on various price drivers.
• Conducted quantitative and qualitative market research for aviation pilot training business by analyzing demand, supply, price elasticity, customer mix and competitions.
• Created promotion plans through modeling various pricing strategies and driving initiatives with marketing, sales, and finance teams.

Menlo Park, CA, US

Strategically planned and executed projects to launch a healthcare product by managing cross-functional teams, which ensured project timelines, budget and goals were achieved.

Waltham, MA, US

Launched a new reagent product by leading a team of scientists.

Conducted clinical trials and problem solving for a new diagnostic product, which led to obtain FDA approval.

Ph.D., Neuroscience

Mba, Management Sciences And Quantitative Methods

B.Sc., Biochemistry And Molecular Biology