 Be responsible for the new brand, achieve customer & GMV growth within 6 months Establish overall operation strategy for new Tmall store include define market cut-in points, promotion, CRM, optimize visual design, supervising Tmall marketing tools. Monitor and analyze data, provide weekly report to CEO Conduct operation team to reduce running cost, increase CTR and ROI

 Conduct multiple KA brand in FMCG market, responsible for building client lifecycle, evaluate client data, define client value and estimate cost, ensure KA brand Tamll flagship store achieve continuous growth  Collect, analyze, evaluate data and present stage-based operation planning based on data-bank, DMP or relevant Taobao tools  Conduct operation team to execute clinet promotions, customer growth campaign, CRM marketing and relevant online activities  Be responsible for key client index include Repurchase rate，CTR，ROI，CRM growth and monitor the customer circulation within AIPL pattern (data-bank based)

 Conduct online S-class promotion (11.11/6.18/8.18/12.12ect.), responsible for GMV Integrate resources, planning weekly and monthly promotion activities for several category  Customer research based on big data and optimize efficiency of user flow, responsible for improve key index such as CRT, remain rate, ROI etc. Cooperation with marketing, product, content and supply chain dept. to avoid risks and achieve continues improvement in daily operation Collect, analyze, evaluate relevant data, figure out critical path or problems in time and present business report and imply marketing improvement measures

 Customer study, include planning customer survey, collect market data, imply customer, carry out customer satisfaction research Study on customer lifecycle, collaborate with team to build and upgrade consumption model Find potential market and target customer according to research data & report, evaluate different channels and platform to assess channel efficiency and budget.