Sebastian Shiyu Wang Email and Phone Number

McDonald- Fully utilize 1st party transactional CDP for media strategy enhancement and planning- Picture user profile and link with business operational data of various product platform with Alibaba Databank/Tencent DMP/Bytedance Yuntu- Analyze social behaviors with advanced buzz crawlers

ExxonMobil - Plan and supervise 20+ digital communication campaigns within top and vertical(map, travel, audio etc.) apps- Plan and execute multiple programmatic campaign including PD/PDB/WeChat/programmatic direct buy for different goals- Take whole responsibility of a global major sports sponsorship campaign for consecutive seasons- Aid client’s data and CDP team to establish data metrics and data fetching function

Reckitt Benckiser(RB)-Dettol & Durex-Establish digital media campaign strategies on vertical apps for brand exposure-Execute digital campaigns and monitor media performance during campaign period-Produce campaign postbuy/competitor report/media evaluation on regular basisLactalis-President -Produce annual media plan and execute campaigns on OTV/foodie apps with precise targeting mechanism-Carry out media trainings for client both local and global-Produce… Show more Reckitt Benckiser(RB)-Dettol & Durex-Establish digital media campaign strategies on vertical apps for brand exposure-Execute digital campaigns and monitor media performance during campaign period-Produce campaign postbuy/competitor report/media evaluation on regular basisLactalis-President -Produce annual media plan and execute campaigns on OTV/foodie apps with precise targeting mechanism-Carry out media trainings for client both local and global-Produce competitive report on regular basisJala - Chando-Produce regular competitive media report and TV monitoringMandarin Oriental Hotel Group-Work as key contact window for global cilent and global service team-Execute print media insertion in travel and lifestyle magazines Show less

SIEMENS Home Appliances Marketing Dept Media Team-Manage SIEMENS Home Appliances official website background assets-Work with creative/media agencies and manage campaign material-Work with local branch offices and dispatch machine for media test and review-Lead intern team and optimizing workflow