-Holistically lead global marketing and branding cases studies -Keen on global economics, approach strategies driving brands going-global and extending their business potentials-Compile Chinese global brands Whitepaper via data research, interview, insights dives-Team up across the countries and functions, negotiate global resources, milestone and budget

-Report to Group Account Director-Key clients in e-commerce, automotive, technology, internet/web-based and CPG/FMCG-Expertized on branding strategy, brand tracking, brand positioning, segmentation, digital marketing, consumer insights, campaign evaluation, media study, advertising optimization-New business development, people management and client facing

- Develop potential clients and maintain current ones to meet their commitments- Incorporate large change management strategies, deep dive client mission and value- Drive project development of full lifecycle of study, buildup KPI system, action planning and coaching- Provide consulting in Customer Engagement, Employee Engagement, Leadership, Branding, wellbeing for top tier clients from banking, real estate, retail, hospitality and automotive globally

-Assisted Statistics Professor; researched on Biologic Statistics.-Participated in QTL mapping studies for disease resistance traits in spring barley-Performed tests for association between genetic markers and quantitative traits-Identified genotypes and environmental interactions and breeding population