Ownership of Bundles Proposition analytics, a new entry level product with free trial leading to auto renewal – look at engagement, product survival, operational issues etc.Mentored a team of 5 offshore analysts in various home services related analysis like drive to online, engineer visit optimisation, customer retention, product performance etc.

Built a model which estimates customer life time value by calculating discounted cash flow over next 5 years for various energy and services products. Used log linked gamma distributed GLM to model cost to serve, claims risk and logistic regression to predict churn and bad debt propensity – which collectively helped de-average cost on customer level

Forecasting Sales and Market ShareBuilt a linear regression model to forecast regional sales, market share and average consumption for a product being priced.Helped generate a value upside of £440k (H1 2018) by optimizing the acquisition price of online only energy products exclusive to price comparison websitesCustomer Retention ModelBuilt a logistic regression model to predict customer propensity to churn at product renewal using customer demographics and price elasticity - obtained significant cumulative lift ~82% Implemented the model to pre-engage price sensitive customers with cheaper deals and realized churn reduction of 3pp

Aided in optimising inbound and outbound campaign activities by defining and monitoring relevant KPIDeep-dived into finances of the campaign with negative ROI and pointed out areas where reduction in marketing spend is necessaryCarried out impact assessment and market opportunity sizing to identify best channel and customer cohort for various cross sell campaignsAnalysed and monitored existing 3rd party tie-in loyalty program and helped business in decisioning new customer reward program with a selection of personalised offers

Implementation of MATLAB Based GUI for Phased Array Radar System Calculation: Studied basics of radar engineering, developed an application and user interface for radar simulation.

Planning and execution of the college cultural fest attended by close to 500 people. Supervised a team of 60 organizing members, guided and kept them motivated. Projected the fest with an organic reach of 4000, and a viral reach of 12000 people.

Designed the branding, posters, website, video trailers for publicity and social media.

Studied various industry-level modes of communication and their basic work mechanics. Submitted project report entitled Information Communication and Networking.