o Developing and Executing Digital Campaigns for Brand Equity, New Product Launches and promoting existing product portfolio for Lead Generation.o Creation of Digital Content and Managing Media Placement to optimize utilization of Electronic Touch pointso Managing Digital Assets of ZONG (Website, Facebook, Twitter & Youtube etc.)o Managing SEM/SEO/PPC for ZONG. o Planning and Spearheading Digital Marketing initiatives including Social Media Campaigns on different platforms including Online Advertising on GDN, FDN and other local and international web publishers. o Planning UI & UX for Web Development & App Development involving in-house and external resources for development. o Agency Management (Campaign Development, Reports management and Asset Optimization).o E-Commerce Partnerships.

o Planning and implementing the process of all OOH/Activation/Digital Channel/ Sponsorship/Events.o Managing OOH/Activation/Digital agencies and ensuring OOH and brand activation (On Ground & Digital) planning, execution, monitoring and reporting.o Ensure competitive perspectives and differentiated value propositions generated through market-relevant insights. Using knowledge of the market and competitors, identify and develop unique selling propositions and differentiators.o Sponsorship and events evaluation, planning, execution, monitoring and reporting.o Generate new opportunities for OOH and brand activation and projection/awareness/registration ideas specific to overall Mother Brand & Segment level. o Close coordination with inter-departments & vendors/agencies for project planning, execution, monitoring, reporting, & payments.

o Employee & Employer Branding. o Managing Digital Channel Profile for Social Media and Career Page on Zong’s Website. o Projection of Zong as a brand to the potential talent to become choice of the the best talent.

Recruting Talent in various departments which can be suited best to companys interest. My job requires me to hunt for talent both locally and internationally.