Guy Shlaifer Email & Phone Number

Israel

Tel Aviv, Il

Herzlyia, Il, Il

Provided consulting services to B2C and B2B companies, offering expertise in product positioning, go-to-market strategies, competitive analysis, website development, funnel improvement, conversion rate optimization, acquisition channels, PR, KPI monitoring, process optimization, annual planning, and budgeting.Selected project highlights:• Directed marketing efforts for a SaaS B2B startup specializing in cybersecurity/privacy solutions, including competitive analysis, messaging, UI/UX enhancement, PR, and go-to-market strategies.• Conducted an operational and marketing audit for a B2C comparison website company, followed by comprehensive improvement suggestions.• Improved funnel performance and reduced Customer Acquisition Cost (CAC) by 43% for a B2C OTT company.• Provided SEO guidance, website restructuring, and funnel improvement for a B2B office rental company.

Tel Aviv, Il

Piiano builds a unified platform that combines the benefits of data security and privacy technology, reduces the risk of privacy exposure even in the event of a security breach, and simplifies the implementation of privacy requirements.• Orchestrated end-to-end marketing efforts, including branding, messaging, website management, content creation, PR, and traffic acquisition.• Developed a comprehensive go-to-market plan by understanding the Decision-Making Unit/Process (DMU/DMP).• Refined Ideal Customer Profile (ICP) through vertical testing and messaging experimentation.• Established Account-Based Marketing (ABM) and Product-Led Growth (PLG) programs.

Herzlyia, Il, Il

Provided consulting services to B2C and B2B companies, offering expertise in product positioning, go-to-market strategies, competitive analysis, website development, funnel improvement, conversion rate optimization, acquisition channels, PR, KPI monitoring, process optimization, annual planning, and budgeting.

Dublin 1, Ie

AvaTrade is an international, regulated online broker facilitating trading in various financial instruments, with over $100M annual turnover and over 300 employees worldwide.Selected accomplishments:• Achieved 3x revenue growth and a 7x increase in new customers within three years.• Oversaw an annual budget exceeding $40M, ensuring optimal allocation and ROI.• Led the company's transformation, driving growth after a prolonged period of declining KPIs.• Managed the entire user journey across campaigns, creative assets, landing pages, multilingual websites, and mobile apps.• Directed a diverse team of 50+ professionals across multiple disciplines, including PPC, social media, media buying, SEO, marketing automation, Marcom, affiliation, PR, sports sponsorship, field marketing (conferences), internal communication, reputation management, competitors’ analysis, design, content writing, product management, and BI.• Implemented growth-focused projects, including a mobile-responsive website, app revamp, A/B testing, BI dashboards, marketing automation initiatives, and attending industry conferences.• Managing 5 representative offices worldwide, including researching and identifying new opportunities for additional offices around the globe.• Worked closely with the sales department to ensure lead quality and quantity.• Conducted comprehensive market research encompassing both customer analysis and competitor research, yielding valuable insights into our company's strengths and opportunities for improvement.• Led a strategic cross-company task force, resulting in effective customer segmentation, targeted messaging, and personalized customer journeys.

Tel Aviv, Tel Aviv, Il

WebPals (XLMedia) was floated at AIM in 2014. The company drives high-intent traffic to its comparison sites and directs it to its partners. XLMedia’s revenues during 2013 were above $34M. Selected accomplishments:• Served as the first VP and made substantial contributions to the growth and position of the company, from less than 20 employees to over 130, and from the early stages through a successful IPO.• Achieved significant revenue and profit growth, increasing annual revenue from $2M to $20M and yearly profit from less than $1M to over $10M.• Utilized KPIs, work plans, and budgets to align targets with the company's strategy, effectively tracking execution and owning the business unit's P&L.• Led the largest business unit with 60 employees across three groups, that operated hundreds of websites in 10 languages.• Monetized sites through traffic optimization, content strategy, conversion rate optimization (CRO), and partnerships.• Conducted thorough market research and resource allocation to maximize growth and profitability.• Developed manpower plans, recruitment procedures, training plans, and incentive programs.• Collaborated closely with C-level managers and departments to align activities with business unit needs.• Managing throughout the company’s growth the R&D, IT, Design, and HTML teams.

Gb

The company provided a web gadget for online merchants that helped increase the conversion rate, the number of transactions, and the average order size. • Managing the product lifecycle from the initial idea till deployment on customers’ websites.• Managing the requirements process including building a roadmap and task prioritization.• Working closely with the CEO, CMO, R&D, and QA departments.• Analyzing product performance and usage to ensure better utilization for customers and better experience for end users.• Extensive UI and UX experience.• Monitoring market trends, competitors, and substitute products.• Creating criteria to identify potential customers including finding such companies and meeting potential customers to present the product and understand their needs. • Worked on the investors’ presentations including meeting with potential investors and VCs.• Responsibility for the relationship with most of the company’s service providers, such as UI designers, content writers, and hardware and software providers.

The Company’s product was a navigation system for cellular phones. The commercial model was a B2B model cooperating with various mobile phone operators. The company was sold to Intel for about $300M. • Analyzing customer requirements, defining the scope of work, and coordinating it with all relevant parties within the company, such as product management, R&D, QA, IT, and Support.• Transforming high-level requirements from the customer into solid solutions accompanied by detailed design documentation. • Specifying the scope of work, setting milestones, and following up on actual progress according to plans, together with risk management activities.• Managing product customization and integration with the customers’ systems.

• Managed a team of 5 software engineers.• Responsible for most of the company’s R&D deliverables (applications for cellular phones).• Main responsibilities were: billing, authentication, and content integration with our customers (for example Sprint/Nextel, MapQuest, Nokia, Vodafone Germany, etc.).• Single R&D focal point for all the other project managers; Receiving their requirements and splitting the work between the different teams at R&D, supplying constant statuses and deliverables dates.• Accompanied project managers on pre and post-sales activities (for example Vodafone Germany, Hutchison Italy, Nokia, SFR, etc.).• Managing the full product lifecycle, for Nokia; from the requirements phase through design, implementation, integration (in Finland), testing, and deployment.

Richardson, Texas, Us

• Receiving requirements, design, and implementation while splitting the work between 3 software engineers. • Working with the Product Manager, QA, and other teams within the R&D.• Creating detailed designs using UML.

Richardson, Texas, Us

• Developing a server in a multithreaded environment.• Writing design documents, designing objects, and database tables. • Installing the server in a customer site abroad.

San Jose, Ca, Us

The company developed a tool for designing and documenting computer networks.

Strategic Marketing Management

Mba, Managing Information Systems And Finance

Bsc, Computer Science