1. Responsible for BTL activities in East UP like Home connect programs, Live demo activities, Consumer Sales Promotions, IFB Microwave Oven Cookery Classes, Canopy Activities, Corporate Ties-ups, Paper insertions, Hoardings, Banners etc.2. Participation in exhibition, consumer and trade fairs( Responsible for end to end planning, coordination and execution of the same). Negotiating with vendors with regards to finalization of stalls, Branding requirements and rates and other collaterals etc.3. Closely working with various advertising and event management companies for various promotional drives.4. Ensure proper display at IFB Point and entire dealers place.5. Responsible for IFB Branding at Multi-Brand outlets and Service Franchisees i.e. in shop /GSB/ outdoor hoardings in East UP.

Here I intern near about 45days from 1 June 2017 to 15 July 2017 in the field of Marketing. My project topic is Impact of 4Ps on customer satisfaction level at videocon.