Chief Executive Officer At Better Place (An Apollo Pharma Company)
Current1. Co-founded Apollo Pharma to bring eco-friendly and health-conscious food products to the Israeli market. Developed strategic global partnerships in veganism, functional nutrition, medicinal plants, and sustainable packaging.2. Managed market entry, regulatory compliance, branding, advertising, distribution, and finances.3. Pioneered Better Place, Apollo's major new venture, aimed at reducing plastic waste through innovative and sustainable consumer products.4. Launched Better Gum - the first plastic-free chewing gum, aligning with the brand's principles of plastic-free, sugar-free, vegan, and sustainable packaging.5. Currently developing Better Mints and Better Chocolate, focused on delivering quality, environmentally responsible, health-conscious products.6. Conducted extensive research and development to formulate new vegan recipes and identify sustainable packaging materials to replace plastics.7. Built a talented team of food scientists, designers, marketers and operations specialists to bring Better Place products from concept to market.8. Secured initial seed funding and actively pursuing Series A financing to scale up manufacturing and expand domestic and international distribution.9. Establishing Apollo Pharma and Better Place as leading brands in ethical, eco-conscious food products and setting new sustainability standards in the industry.10. Passionate about entrepreneurship, social responsibility, health and environmental impact through business innovation. Excited to make Better Place an iconic, purpose-led brand.