Søren Mikkelsen Email & Phone Number

Nyborg, Dk

Nyborg, Dk

Sorø, Zealand, Denmark

Heading "Fehmern Lighthouse", a major program that will help danish companies benefit from the construction of the worlds longest, deepest and most green immersed car- and train tunnel between Denmark and Germany.Heading "Man on the Moon" - a project that helps a group of companies becoming the next danish Unicorns.

Hørve, Zealand, Denmark

Køge, Zealand, Denmark

Næstved, Zealand, Denmark

Roskilde, Zealand, Denmark

Sorø / Region Sjælland

I have a primary role in developing Growth Center Zealand's international programs as well as helping our clients to implement internationalization strategies.Leading part of a small group of consultants who take our clients from basic strategy planning to full strategy EXECUTION in their organizations.Develop new programs, methods and processes.Work with 40-60 clients each year.Lead and execute change management/innovation project under Horizon 2020

Skælskør, Zealand, Denmark

Management consulting within business development and internationalization

Management consulting within business development.

Bought Jysk Hvidevarelager, focused on selling white goods on the internet, located in the northern part of Jutland and moved the company to Slagelse.We sell leading brands, primarily on the internet, in Denmark, Norway, Sweden and Greenland. Research and implement new suppliers and maintain supplier relations. Negotiate contracts with cooperators and suppliers. Developed and started new web-shop.Increased product and supplier portfolio.I have gained experience with the various processes and challenges you meet as an entrepreneur.

After several years in leading positions in the publishing world, it was time to launch one or more products as an independent publisher. After thorough market analysis I had identified two possible areas that were uncovered on the Danish and Swedish markets. On that basis I started a joint-venture together with a Copenhagen based publishing company.The monthly magazine Equipage became the largest independent magazine regarding horses and horseback riding.After a long successful market penetration, the magazine was sold to the joint venture partner.

Referred to CEO at corporate headquarters Jahr Top special Verlag, Hamburg, Germany.VIP Media had offices in Birkerød, Denmark and Stockholm, Sweden.Jahr Verlag had, for several years, suffered massive losses in the Scandinavian branch. On that basis Hamburg decided in 1999 to try to sell the branch to outside investors. My task was to bring structure and control to the company, re launch 3 products and reduce losses by 60%. After successfully reaching all targets, the company was prepared for sale.VIP Media was sold in april 2001. I worked as an independent consultant for the new owners, Locksley Holding Ltd., Cardiff. My tasks included cash-management, management consulting and negotiating various company take-overs.

SEVI designs, manufactures and market toys and gift articles. The products are being promoted and sold in 35 countries spread on all continents. Sevi has 50 employees. The products are manufactured by app. 1.100 craftsmen and -women in Asia. Sevi has a turnover of app. 11 mill. € Today Sevi is part of the Trudi SpA corporation based in Italy.Referred to the chairman of the board. I was responsible for strategy and coordination of the management board with 4 department directors. I was in charge of sales, marketing, logistics and product development with 22 employees, 29 key account managers in 4 countries and app. 30 agents in as many countries. As the company had experienced some difficult years I spent a great part of my time reorganizing and rationalizing the organization. The result of the efforts came in 1997 as the company returned a positive result. Succes criteria:Re-launching Brand with new profiles and market adapted design.Delegation of responsibility in the sales department. The result was 23% increased sale.Implementation of new procedures in product development. The result was a major time reduction, from 14 to 8 months, in developing the app. 180 new products each year (1/3 of the portfolio) Qualitative and quantitative motivation of the sales forceStrengthening the international distribution network

Milan Area, Italy

Referred to Vice President South Europe. Publisher of magazines for children and teenagers.An important task was the reorganization of the company into an independent unit after the break-up of the initial Danish/Italian joint-venture by the end of 1994.Responsibilities: Sales (turnover app. 7 mill. €), marketing, development of products for the Italian market, production, distribution to 32.000 POS, management reporting to HQ in Copenhagen, negotiating contracts a.m.

Milan Area, Italy

50/50 joint venture) Milan, Italy. Referred to Managing director and Egmont HQNegotiated joint-venture contract with Italy's largest media corporation (turnover app. 1,4 bill. €) and started a new company with 14 employees and a turnover of app. 6 mill. €As representative for the Danish part of the joint-venture I supported the managing director selected by the Italian partner. I was directly responsible for marketing, sales, distribution, production and R&D. The marketing mix included mass communication through TV, radio and bill-boards.

Copenhagen Area, Denmark

Copenhagen.Directed market analysis in Spain, France and Italy, with the purpose of identifying possible new bases for investment. Made recommendations for the use of the Egmont board. The result was start-up of Egmont companies

Eastern Europe

Started new business areas (Merchandising/sale of license) in existing subsidiaries in Poland, Hungary, Bulgaria, Romania and Russia. The preparation included successful negotiations with, among others, Time Warner about the right, to market and sell Time Warner characters and brands in the above mentioned countries.

Copenhagen Area, Denmark

Printers for the Danish Parliament and the Royal Danish CourtResponsible for the company's most important business area, collections of law sold in subscription on the B2B market. Turnover app. 200 mill. DKK.Took part in the development and introduction of Electronic Lawguides.

Copenhagen Area, Denmark

part of Dansk Arbejdsgiverforening, GlostrupDirected the marketing coordination of 2000 member companies. Advisor and consultant for member's local marketing efforts. Edited "Elektra" the member magazine.

Board Certificate, Executive Boards

Ilm Endorsed (Institute Of Leadership And Management), Executive Business Coaching

Bestyrelse / Management Board

Certified Imp3Rove Innovation Consultant

A part of the EU Commisions Horizon 2020 program

Power- Strategy Execution

Certified Growth Wheel Consultant, Visual Business Analysis, Diploma

Diploma, Analyzing People, Recruitment

Danish developed system for analyzing highly skilled people. Based on a Scandinavian Group Standard of 3000. Used for recruitment.

Hd (A), Master Marketing And Business Economics

Ha B.Sc., Business Administration

Drill Sergeant, Military And Strategic Leadership

Certified Innovation Health Check Consultant

Activities and Societies: A part of the EU Commisions Horizon 2020 program