Partnering with Founders and guiding the marketing team to develop a compelling and differentiated communications strategy and overarching consumer led marketing program to support growth ambition.

Drove incremental sales through development and sell-in of new strategic brand innovation platforms. First platform will launch November 2021. Led cross-functional team and external agency partners to identify, assess and capitalize on white space opportunities that would continue to elevate the brands' offerings across offline and online channels.

Brand marketing lead for Country Crock spreads and Country Crock Plant Butter team overseeing team of three - five marketing managers. Led full scale integrated planning for brand relaunch including omni channel partnership negotiations with high profile digital media partner, new positioning and communications mix, sustainability platform development and innovation market assessment of recently launched product range. Member of the Upfield Marketing Leadership team charged with strategically reconsidering brand growth plans during critical time of COVID19.

Head of Global Consumer and Food Service marketing leading full range of brand activities and accountable for P&L growth for portfolio of condiments. Guided company growth vision including ongoing acquisition assessment as active member of leadership team, reporting to company CEO/President. Mentored and coached team of direct reports and extensive network of agency members across multiple disciplines.

Dove, Global Senior Brand Development Manager 2011-2014Led global and go-to-market mix for new prestige, clinical, skin care range and prepared optimized body wash portfolio for successful re-launch. Elevated brand’s presence in mass beauty space by launching Dove Derma Series product range. Led cross-functional team to successfully progress high profile entrepreneurial innovation through complex and fast track milestones including clinically validated formulations, uniquely innovative beauty packaging, 360 communications and customer merchandising program suitable And adapted for multiple countries. Also delivered a new mix for global re-launch of premium body wash range, including oversight of all communications development, digital campaign, fragrance development and packaging redesign. Hellmann's, Global Senior Brand Development Manager 2009-2011Identified sustainability strategic roadmap for the dressings category, demonstrating how to make sustainability consumer relevant while ensuring supply chain and operational hurdles could be overcome. Produced a comprehensive consumer learning framework to explore sustainability globally using both qualitative and quantitative methodologies.

Wish-Bone, Senior Brand Development Manager 2008-2009Created new brand positioning, communications, and pipeline development for the $250MM+ business, successfully reversing sales declines (+3% post re-launch). Efforts touted globally as case study leveraging science as a platform. Directed integrated communications development, overseeing agencies to achieve a consumer validated mix.Initiated portfolio assessment, outlining clear recommendation to maximize ongoing profitability. I Can't Believe It's Not Butter!, Brand Development Manager 2006-2007Repositioned brand with a strategically viable growth vision and inspiring range architecture, identifying compelling consumer insights while leveraging brand’s heritage and root strengths. Constructed focused innovation funnel strategy and roadmap. Brand’s $ share grew in year post launch. Developed two TV and print advertising campaigns that scored in the top 10-20% of all Unilever advertising (highest ROI for the brand).

Bertolli Frozen Meals, Brand Manager 2004-2005Collaborated with cross-functional steering team to launch Bertolli Frozen meals. Surpassed all P&L targets in first year and drove sales over $100MM, setting the foundation for future portfolio expansion. Presented launch plans and product superiority at divisional sales meetings and key retailers nationally. Created innovative forecasting model utilizing market-validated results. Bertolli Pasta Sauce, Senior Associate Brand Manager 2002-2003Key team member in launch of Bertolli Pasta Sauce, leading development of TV/print communications and launching two new line extensions.

Consultant for Fortune 500 companies, helping clients to realize highest potential consumer demand. Identified key success factors for major spirits manufacturer’s upcoming product launch, assessing emerging market trends and creating a pipeline of product ideas. Designed market research methodologies to enable an assessment of customer satisfaction for a top Private Bank.

Account Executive, Xerox, AT&T, Whitehall-Robins, People Magazine, Holiday Inn