Shoaib Rao Email & Phone Number

Lahore, Pk

United States

Managing up to 10 high-portfolio clients with monthly ad budgets ranging from $150,000 to $250,000 per client.Developing custom data-driven Amazon and eBay advertising plans to fit clients’ goals, ranging from scaling to cost control strategies.Training and mentoring PPC interns, equipping them with the skills and knowledge to manage campaigns effectively and contribute to the team’s success.Joining client meetings, handling client objections, maintaining strong communication with clients, and providing regular updates on campaign performance.

United States

• Working in a dynamic and fast-paced environment, constantly learning new strategies and techniques to improve performance.• Manage and optimize paid advertising campaigns for large clients with thousands of SKUs.• Receive guidance from experienced and knowledgeable PPC professionals in the industry.• Completed certifications in Amazon Advertising and actively participate in regular training sessions to stay up to date with industry trends and best practices• Train new joiners in the PPC team.• Thrive in a stimulating and supportive work environment that allows for personal and professional growth as a PPC specialist.

Remote

Managed a monthly advertising budget of $340,000 across Amazon and Walmart platforms, ensuring optimal performance and return on investment.Lead day-to-day optimization of advertising campaigns, including keyword targeting, bid adjustments, and creative testing, resulting in improved ACOS and ROAS.Perform regular account audits to identify areas for improvement, enhance campaign performance, and unlock new growth opportunities.Oversee listing SEO and quality assurance processes, ensuring product listings meet Amazon’s best practices for discoverability and conversions.Plan and execute promotional campaigns and deals to capitalize on peak shopping periods, increasing sales and market share.

Punjab, Pakistan

Amazon Seller Central Management Amazon Advertising SpecialistBrand ManagerListings Optimization (Amazon, eBay, Walmart, and Etsy)Catalog ManagementProduct ResearchProduct SourcingSupply Chain and Procurement

Headed product research efforts to identify market gaps and opportunities, contributing to the launch of successful new products.Managed sourcing, logistics, and product development from concept to launch, ensuring timely delivery and cost-efficiency.Oversaw PPC campaigns and Listing SEO for new product launches, optimizing bids, and targeting strategies to increase product rankings and sales.

United States

Building an Amazon Store with more than 20 SKUsManaging Sales and Advertising CampaignsHandling complete Amazon Seller Account

United States

Managed the development and marketing of new product lines, overseeing catalog management and advertising campaigns.Monitored the entire supply chain process, from sourcing to delivery, ensuring timely and cost-effective procurement of products.Implemented PPC and SEO strategies to increase sales growth and maintain ROI in a manageable range.

Netherlands

Managed inventory planning and procurement processes, ensuring optimal stock levels and cost-effective sourcing. Managed product sourcing initiatives, negotiating favorable contracts with suppliers, streamlining manufacturing, and overseeing logistics operations.

Vancouver, British Columbia, Canada

Created and managed an Amazon store, overseeing product research, sourcing, logistics, and launching products, while developing targeted PPC campaigns and comprehensive advertising strategies to drive visibility, optimize listings, and outperform competitors.