Shoaib Ali Email & Phone Number

Lahore, Pakistan

Heading the Digital Marketing wing, responsible for managing digital campaigns for multi-million dollar clients of the company including AT&T, WOW, HughesNet, Frontier and Time Warner Cable along Top E-Commerce clothing brands, Leisure brand and recruitment firms in USA.Core responsibilities:- Manage and supervise accounts with collective revenue portfolio of $85Million- Manage spend(Search+Social) of ~$1Million/Month- To strengthen strategic partnerships with clients and vendors.- Work towards evolving the company's business model to become the leading edge marketing agency.- To ensure financial gains for our stakeholders and customers.- Develop and implement strategies to improve customer experience, traffic and conversions.- Execute technical audits and support to the developers.- Develop and integrate content marketing strategies.- Manage and supervise agency accounts.- Effective utilization of Google marketing tools including Google Display, Search network, YouTube and Shopping Ads.- Manage major clients from various industries like clothing and subscription services, recruitment, e-commerce in US market on search and social platforms.- Utilize Google Analytics and Google Search Console to analyze traffic trends and customer data to come up with creative ideas.- Supervise Contact Center call volumes and any drop in traffic.

United States

Lahore, Pakistan

Company Introduction: Cheetay is an e-commerce logistics company currently engaged in online food delivery services but plan to become an e-commerce marketplace.Role: Incharge for marketing activities (Online and Offline) for cheetay.pk logistics with the following responsibilities:Marketing Management- Create, develop and execute a range of extensive marketing and sales campaigns.- Produce and implement Marketing and PR strategy- Manage departmental marketing budgets- Organize company marketing events whenever necessary- Meet marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.- Planning and implementing online and print marketing promotional campaigns.Ecommerce and Online Sales Management- Create an e-Commerce strategy to drive profitable growth by developing an improved online business approach in collaboration with retail and marketing managers.- Formulating and overseeing all web, SEO/SEM, marketing database, email, social media and digital advertising campaigns designed to increase visitor engagement.- Oversee all product operations including merchandising, order fulfillment, marketing strategy, email campaigns, and other avenues to drive traffic and sales.- Create and executed social media marketing, management, strategy and engagement.- Provide analysis on all traffic sources and producing initiatives to continuously improve the sales and business development performance- Prepare and submit plans, budgets, progress reports and regular sales reports to the Management.- To monitor company sales KPIs and sales performance.- Use regular analysis of site data to track sales and use to positively influence business decisions.- Manage budget and work continuously to improve profitability- Effectively communicate with the online customer service team to meet and exceed customer expectations.

United Arab Emirates

Responsible for company's growth by creating strategic partnership with clients and helping them expand their business by building unique tactics and strategies for their business which helps them increase their sales, gain more leads and attain their business goals.

Pakistan Office

Role: Primarily responsibilities included proactively prospecting for potential new clients and turning them into profitable leads, identifying potential clients and building strong relationships by growing, maintaining, and leveraging my network, connecting with key decision makers within the client organization and explaining them about our services (which include outsourcing Web, Mobile, Shopify App Development, Social, SEO and SEM solutions), setting up meetings between client decision makers and closing deals with company principals, participating in pricing the solutions/services for digital marketing outsourcing areas such as website development, mobile apps, social media marketing, search engine optimization (SEO), search engine marketing (SEM). Summary of Achievements:➢ Created strategic alliance with US Partners. Partners include Excite.com, The Learning House and Campus Explorer➢ Managed a team of 8 high performance individuals➢ Increased the company revenues by 150% by optimizing sales funnels and by introducing alternate revenue resources➢ Implemented and managed online marketing campaigns which included Google Adwords, email and Facebook marketing. ➢ Successful implementation of Google Trends and state of the art automated software’s to get rid of manual work➢ Implementation of Google Dashboard to see daily visitors, Interested visitors and leads➢ Keeping track of converting keywords, emerging keywords and traffic generating keywords

Lahore, Paksitan - Chicago, Il

Role: Primarily responsible for initiating and executing a comprehensive business development program, focusing on smooth business operations, taking care of all business, assisting insurance clients, looking after business finance and transactions, customer liaison and updates, follow up with chargebacks, biographical affidavit, insurance fraud investigations and many more. Since numerous project are executed at the same time, my responsibility is to make sure that each project is ended on given time frame as time is of utmost importance and business clients are update of any progress.Summary of Achievements:➢ Induced two new corporate insurance clients on 10 years contract➢ Constantly achieved monthly targets since June 2010➢ Initiated Active Business Development program➢ Initiated Targeted Acquisition Program➢ Isolated product USPs for specific market segments; a practice standardized since➢ Initiated client retention and consolidation program, successfully retained several defunct clients’ new establishments

Role: Managed the single largest offshore operations at TRG Pakistan. During this time, oversaw the entire operation, with multiple clients being handled, in addition to liaising with Business Development. Primarily responsible for client management, in-house operational oversight, employee training, operational performance evaluations, ensuring all targets and KPIs (Key Point Indicator) assigned (by various clients and internally) were met.Summary of Achievements:➢ Lead the sales operations team in surpassing client assigned sales targets.➢ Initiated “Upsell / Cross sell” programs for multiple clients, converted customer services departments from expense centers to revenue centers. Exceeded client set customer Service Up-selling Target by $438K (from $1,500K to $1,938K) per annum. ➢ Re-engineered Quality Assurance process by introducing additional (specific / relevant) procedures, which were later incorporated across the board. Consequently,pioneered Quality Assurance outsourcing for the 3rd largest DRTV Company in the US.Implemented weekly collaboration meetings to sustain the improvements in quality. The Average QA score for these centers increased from 75% to 89%, exceeding the minimum requirement of 85% required by the client.➢ Through Cross Utilization, also incorporated the Returns and Refund model for Tier 2 Customer service for a client (DRTV), freeing up 18 full time employees to focus on CORE tasks for the client.➢ Implemented Business Intelligence regimens for multiple clients resulting in product planning outsourcing.➢ Lead product planning and placement for a US$200 million company (task was outsourced) and assisted with marketing, sales and after sales service planning for product launches in India and the United Kingdom.

Lahore, Punjab, Pakistan

Responsible for promoting and selling pharmaceutical products to Institutional doctors, general practitioners, healthcare professionals within our assigned geographic territory. Developed and maintained relationships with key opinion leaders, physicians, pharmacists, and other healthcare professionals to increase product awareness and drive sales. Additionally, identified opportunities for growth, and developed strategic plans to achieve sales targets.Responsibilities:Promote pharmaceutical products to healthcare professionals through effective communication and product presentations.Develop and maintain relationships with key opinion leaders, physicians, pharmacists, and other healthcare professionals to generate product interest and drive sales.Provide product information, clinical data, and educational materials to healthcare professionals to support informed decision-making.Identify and pursue new business opportunities within the territory to expand market share and achieve sales goals.Plan and prioritize sales activities, including scheduling appointments, conducting product demonstrations, and organizing educational events.Collaborate with cross-functional teams, including marketing, medical affairs, and sales operations, to execute strategic initiatives and promotional campaigns

Sysvistech, Organizational Leadership, Communication, Negotiation

This sequential learning program was a deep dive into the world of organizational leadership, split across three dynamic modules..

Master'S Degree, Business, Management, Marketing, And Related Support Services

Mba, Marketing

Completed my Master, majoring in Marketing.