Shoaib M A Email & Phone Number

Palakkad, Kl, In

Kochi, Kerala, India

Social Media Management:Managed Facebook, Instagram, and WhatsApp pages for clients using Meta Business Suite and Facebook Business Manager.Developed organic content strategies to increase post engagement (likes, comments, shares) and brand awareness.Crafted compelling copy and utilized strategic hashtags to optimize reach.Leveraged paid advertising through Facebook Ads Manager, including campaign planning (reach, traffic, lead generation, sales), budget allocation, and A/B testing for best results.Google Ads Management:Created and managed Search and Video ad campaigns on Google Ads platform.Implemented Facebook Pixel integration for campaign tracking and user behavior analysis.Utilized Google Analytics to analyze user flow and optimize campaign performance.SEO & Content Optimization:Conducted SEO audits for websites, including speed tests, UI/UX analysis, on-page element review, and content evaluation.Employed keyword research tools (Soovle, Keyword Planner, Keyword Tool.io, Ahrefs, SEMrush) to identify primary, secondary, and long-tail keywords.Utilized AnswerThePublic to discover user queries for content creation.Implemented on-page SEO best practices for improved organic ranking on YouTube and Instagram.Developed off-page SEO strategies such as guest posting, directory submissions, Quora engagement, and social bookmarking to increase Domain Authority (DA) and Page Authority (PA) of client websites.

Chennai, Tamil Nadu, India

Key Achievements:Enhanced Accuracy by 30%: Significantly improved the accuracy of the Amazon Textract model by ~30% through data cleaning, transformation, and annotation.Machine Learning Expertise: Played a key role in curating training datasets for Machine Learning models used in Amazon Textract and supported data extraction services for clients like Paytm and Black Knight Financial.Data Quality Champion: Championed data quality by cleansing, testing, and analyzing data to ensure accuracy and identify improvement areas.Facial Recognition Specialist: Developed and implemented facial recognition solutions leveraging AI for tasks like liveness detection, eKYC verification (eLogic Biometric models), and user age verification.Skills & Experience:Data Extraction & Transformation: Extracted, transformed, and annotated data from various sources (PDFs, Images, Documents) for Machine Learning model consumption.Data Analysis: Performed data analysis and quality checks, ensuring data integrity and identifying improvement opportunities.Machine Learning: Experience working with Machine Learning models, including data curation, training dataset creation, and model support.Facial Recognition: Proficient in facial recognition techniques using AI for user verification, liveness detection (surveillance models), and user age verification.Tools & Technologies: Adept in Amazon SageMaker, data extraction tools, and SQL for data manipulation and retrieval.Communication & Training: Demonstrated strong collaboration skills and experience conducting training sessions for new team members.