ISB alumnus with almost 2 decades of experience including building and scaling marketing and growth for an Indian SaaS start-up, managing global growth for a US-based tech company, transforming a business & brand across APAC and EMEA, an entrepreneurial venture, and building a family-run business, amongst several other endeavours.Wired for building scalable systems & processes and setting up & grooming teams, I have been in leadership roles in several B2B firms wherein I led the growth and marketing functions. My work enabled me to garner experience and knowledge of APAC, North America, and EMEA markets.Competencies across Marketing & Growth:360º Marketing StrategyCrafting comprehensive 360º marketing strategies, synergizing branding, content, SEO, SEM, social media, event, partnerships, and PR for enhanced brand visibility and sustainable growth.Account Based MarketingDeploying ABM tactics to align sales and marketing efforts, to target high-value accounts. Leveraging analytics, content personalization, and multi-channel engagement with ROI-focus.Brand MarketingBrand development and storytelling, harnessing insights to shape brand narratives; including brand positioning & visual identity creation with emotional connections for diverse target audiences.Demand GenerationDevising and implementing demand generation campaigns that drive lead acquisition and nurturing; utilizing content marketing, outbound channels, and targeted advertising to fuel sales pipelines.Go-To-Market StrategyCrafting and executing GTM strategies for product launches and maximize market penetration, while identifying USPs, segmenting target audiences, and optimizing marketing mix for new offerings.Growth MarketingEmploying growth marketing techniques to optimize the full customer journey; including A/B testing, funnel analytics, user acquisition, and retention strategies, ensuring scalable and sustainable business growth.Marketing OperationsStreamlining marketing operations for efficiency and scalability through the adoption & optimisation of MarTech, data management, campaign analytics, reporting and cross-functional team coordination.Product MarketingLeading product marketing initiatives, from ideation to launch; through market research, competitive analysis, positioning, & crafting compelling value propositions for adoption and user loyalty.Team DevelopmentEnsuring team development, upskilling, and competency growth, while cultivating a collaborative environment through mentoring, setting clear goals & OKRs, and enabling continuous growth of members.
Listed skills include Art, Photoshop, Painting, Photography, and 47 others.