Shoan Shinde Email & Phone Number

Hyderabad, In

End-to-end ownership of strategizing, developing, and scaling the Marketing and Growth vertical at TurboHire. Some key approaches and aspects include:1. Account-Based Marketing: Spearheading the implementation of 1:1 and 1:few ABM strategies, aligning marketing efforts with high-value target accounts, leading to a measurable increase in account engagement and conversion rates.2. Partnerships: Cultivating strategic alliances and partnerships that expand market reach and reinforce brand presence among enterprise clients. Successfully negotiate and launch co-marketing initiatives that enhance the value proposition and drive mutual growth.3. Content Strategy: Directing the development of a comprehensive content strategy that establishes the company as a thought leader in the industry. Oversee the creation and distribution of insightful, value-driven content tailored to the needs of enterprise decision-makers, significantly increasing lead generation and customer acquisition.4. Sales Enablement: Enhancing sales effectiveness by leading sales enablement initiatives, integrating marketing research and analytics to provide sales teams with actionable insights, collateral, assets, and streamlined lead management processes.5. Multi-Channel Marketing Campaigns: Engineering multi-channel marketing campaigns utilizing a mix of digital channels including retargeting and outbound marketing. This approach maximizes visibility and engagement across all stages of the customer journey, leading to higher conversion rates and ROI.6. Data-Driven Decision Making: Leveraging data analytics to refine marketing strategies and optimize spend, ensuring that each channel's performance aligns with overall business goals. Implement KPIs to measure campaign success and drive continuous improvement in marketing tactics.

Noida, Uttar Pradesh, In

Navi Mumbai, Maharashtra, In

Mumbai, Maharashtra, In

Instrumental in setting up and expanding the business and operations of India’s first complete art infrastructure services company for the management and maintenance of art. Work included:- Complete P&L ownership of the business and brand, of a family-owned and run entity with a turnover of 2cr- Repositioned the brand identity to capitalize on being India’s pioneering art infrastructure services company- Undertook B2C and B2B marketing campaigns, from conception to execution, for the business and clients’ projects- Established alliances by leveraging synergies for collaborative growth, new market entries, and products’ development- Setup and groomed teams for all verticals of the business, including training the project execution and management teams- Built and managed an extensive network of vendors and partners across the country for business growth and executionHIGHLIGHTSReduced project execution time by ~55% & increased profit margins by ~38% by establishing optimized resource allocations and SOPs for project execution and managementIncreased annual revenue by ~30% by developing new lines-of-business across the art market including upstream and downstream in the industryExpanded business from city-wide operations to country-wide operations by qualifying, onboarding, and training vendors into a new partner network

Mumbai, Maharashtra, In

Mumbai, Maharashtra, In

New York, New York, Us

Overseeing global marketing activities and teams for the US-based B2B SaaS company using analytics and AI to optimize global supply chains of large and ultra-large MNCs.HIGHLIGHTSIncreased Top-of-the-Funnel (ToFu) from the North America market by 3X through marketing mix as part of 1:Many ABM strategy including email marketing, SEM, SMM, offline, and performance marketing Achieved an incremental ARR of $420k and pipeline of ~$1.7m in 2 months of devising and executing an expansion GTM for EMEA-regionSetup marketing operations with automation through MarTech stack adoption for lead-source attribution, lead-enrichment, email outbound, retargeting outreach, and reporting analyticsIncreased inbound lead rate by standardizing content creation and distribution processes, social media marketing and engagement, and scaling automated email outboundEstablished a functional team structure for content, social, digital, organic, inbound, outbound, strategic alliances, events and performance marketing, while scaling the team 2XImplemented strategic 1:Few and 1:1 ABM campaigns leveraging dark funnel intent data, nurturing omnichannel outreach, and retargeting through marketing automation

Hyderabad, In

Setup and oversaw the entire marketing and growth function for the India-based B2B SaaS start-up leveraging AI and ML to automate recruitment for large and mid-market enterprisesHIGHLIGHTSScaled ARR from ~USD 175K to USD 1.6m+ in the APAC market, over 20 months, despite COVID- and US-recession-impacted marketsIncreased incremental MRR by 3X by adopting ABM strategies in the enterprise segment and marketing mix in the mid-market segmentReduced Lead-to-SQL conversion time from 35 days to 11 days through nurturing and retargeting campaigns as well as process improvements through marketing automationIncreased Lead-to-SQL ratio from 13% to 24% through optimizations in product marketing including targeting, positioning, and messaging improvementsScaled organic traffic from ~1k monthly visitors to 6k+ visitors through optimized SEO and SEM activities and scaled content creationAchieved ROAS ratio of 4.3 through optimized performance marketing strategy including search and display ads on Google and LinkedIn, dynamic AMP landing pages, custom audiences, and retargetingScaled team from 2 members to 23 members, building all verticals of marketing for content, brand, inbound, outbound, marketing operations, performance, partnerships, and pre-salesInstrumented surrogate marketing through ‘Talent-led’ - a knowledge-sharing community platform for thought-leadership content publishing and sharingDevised innovative thought leadership content creation and distribution strategy as part of 1:Few ABM for Enterprise accountsInstrumented strategic alliances vertical for growth in the enterprise segment through channel partnerships, affiliate, and referral program

Hyderabad, In

New Delhi, Delhi, In

Setup and managed the entire marketing function for the Coinmen Group of 4 companies providing financial, business, and capital market advisory for MNCs. Group companies included - Coinmen Consultants LLP, Coinmen Capital Advisors LLP, The Brief, and MNV & Co LLP.HIGHLIGHTSTransformed the stereotyped ‘accounting’ firm brand into a global business advisory firm including rebranding, functional & soft upskilling, and extensive GTM into new market segments and geographiesIncreased the customer base by ~17% Y-o-Y through a unique surrogate marketing approach of a knowledge-sharing platform, ‘The Brief’; Increased lead generation from 25% to 75% through a 1:Few and 1:Many ABM strategy leveraging customized communications and omnichannel touchpointsInstrumented market entry into Europe, MENA, Japan, Korea, China, and South-east Asia through event marketing, pre-sales teams and strategic partnerships

New Delhi, Delhi, In

To build an ecosystem that would strengthen Coinmen's brand and marketing efforts, I used a design thinking approach to create a knowledge sharing platform that solved multiple pain points of our clientele as well as the business. Aside from being a subtle and surrogate marketing channel for Coinmen, the platform itself has become a brand and tool that helps the entire ecosystem of the business we work in. This was the genesis of The Brief - www.thebrief.co.inAs I continue to build the brand and platform for The Brief, my work with it is primarily divided into two major parts. The first involves growing the brand through various online and offline efforts.For offline, I leverage my interpersonal skills to network and build partnerships with other firms, professionals, and industry experts to put in place strategic alliances that create a mutually beneficial ecosystem.In online, I lead the team to create strong purposeful content - in multiple formats for ease of consumption - for our consumers that is delivered to them through various digital channels. Therefore, for this, a content strategy & execution plan inevitably plays a big role. Hence, the increased focus on podcasts. And so the other big part of my work with The Brief is hosting two shows for the platform's podcast:1. Everything Business - where I get into discussions with industry and sector experts on all that is happening in their field, particularly from the context of India as an emerging economyhttps://castbox.fm/va/27658172. Out Of The Pod - where I interview Founders about their journey as entrepreneurs, learning about their ventures and future business strategieshttps://castbox.fm/va/2766287

Founded and led the creative agency for brand and marketing strategy, campaign management, and UX-UI product design wherein:- Adopted a user-centered design approach to create brand identities and digital solutions for clients’ businesses- Led market research and closed focus-group studies for projects related to clients’ business propositions- Led entire design solution development journey, from problem statement through solution and testing, to deployment- Leveraged design, analytical, and entrepreneurial acumen to invest cumulative experience into each project- Developed go-to-market strategies and campaigns for clients, aligning with clients’ long-term and short-term goals- Developed marketing campaigns for clients through Digital, ATL, BTL, TTL, Guerilla, and Content methodologies- Cultivated and groomed a young team of 16 members, by instilling an inclusive and design-thinking culture- Successful business-exit by dissolving the agency and its assets, to pursue another challenging opportunityHIGHLIGHTSStart-to-end execution of over 35 brand identities, 30 marketing campaigns, and 25 UX-UI projects; with marque clients such as The Economic Times, Pfizer, Jaipur Group of Restaurants, and many startupsServed a range of clients from across 15 industries in India, Europe, USA, UAE, Australia, and SingaporeAchieved ~200% Y-o-Y growth rate over the 3-year period, being the SPOC for client acquisition, customer management, and business growthBuilt, managed, and groomed a team of 16 members comprising designers, digital marketers, content writers, and SEO specialistsDeveloped partnerships and alliances with complementary agencies and larger firms for collaborations on projects and functioning as the outsource-team, respectively

Us

- Developed and incorporated a user-centered design thinking approach for clients’ branding and marketing strategies- Conceptualized and executed brand identity and marketing campaigns for companies engaged in B2B and B2C activities- Developed lead acquisition and conversion, project management, resource allocation, and stakeholder management abilitiesKey Highlight- Executed 50+ design projects by self-learning the necessary applications and developing a network of vendors and partners

Ernakulam, Kerala, In

- SPOC for planning, coordination, and execution of launch events of the Kochi Muziris Biennale across multiple cities- Managed all vendors and agencies for the events’ logistics, advertising, and PR activities- Developed SOPs for optimal resource consumption that factored all internal and external stakeholdersKey Highlight- Developed and executed modularized event execution plan that resulted in cost savings of 28% and time savings of 40%

- Established a formal brand identity and structured marketing activities, that were unique to the Indian art industry- Planned and executed all marketing and PR activities for the artist as well as exhibitions across the globe- Managed all studio personnel and external vendors across regionsKey Highlight- Managed a team of 30+ senior artisans and implemented industry best-practices that improved the bottom-line

London, Gb

Formerly UTVi Business News Channel

Post Graduate Programme In Management, - Strategy And Leadership; - Entrepreneurship

Bachelor Of Engineering (B.E.), Electronics Engineering