Shoban Kumar Email & Phone Number

Bengaluru, Karnataka, India

• Obsessing over the Amazon experience of our end users and the business experience of our advertisers• Managing creative delivery and acting as the gatekeeper of high-quality creative while project managing the execution of complicated advertising campaigns with internal teams• Using past advertiser and industry data, I consult with advertisers on creative strategy. Manage the troubleshooting of occasionally difficult issues that arise during the campaign's life cycle.• Dive deep into data to create and manage process and product improvement initiatives with internal and external stakeholders in order to increase cross-vertical/cross-locale efficiency. Manage complete campaigns for certain business segments. Manage end-to-end campaigns for specific areas of business.• Meets business KPIs and goals, such as service level agreements (SLAs), production targets, and quality goals• Analyze the program's business metrics and inform the leadership of the results to effectively manage the volume.

Bangalore

• Follow the Amazon Advertising program policies to drive traffic to the ad campaigns. To avoid any impact on the customer experience, troubleshoot delivery issues and give technical solutions to stakeholder teams.• Coordination with the Account & Sales team and other stakeholder teams within the Amazon Advertising business to ensure that ad campaigns are launched on time• Coordinated with programme management, product management, and stakeholders for the new Locale launch, procedures, and Product enhancements• Work with engineering teams to conduct User Acceptance Tests (UAT) before releasing any features to the general public. • Communicate with product teams to escalate product complaints. Control the influx of information and divide up the team's assignments according to their difficulty. Responsibilities include aiding the team by responding to any questions that may come up while the team completes its work.• Examine the identified errors, amend the SOPs, and teach team members to avoid similar errors in the future. Ensure that the team is referring to the updated SOP when executing the tasks• Assist new hires with onboarding by providing process training, walkthroughs, and QA of activities complete

Bangalore

• Being a member of the AOL advertising team, I coordinated closely with the AOL legal and account team management to develop the product roadmap and feature updates for setting up the Ad.com campaign setup.• In addition to leading a group of campaign managers who work with various client organizations, you are in charge of DSP onboarding and training (DFP, Appnexus, AOL, etc.).• Manage and provide insights to the Sales/Account and Publisher Relations teams.• Perform the live verification of ad campaigns and give the Account Managers the required documentation to the respective advertisers to certify the launch.

Chennai

• Being a member of the India operations team when YuMe's video on demand campaigns were launched on desktop, mobile, and connected TV• Adopts Tech team member who handles publisher-related issues/questions from Publisher AM's and TSE about a range of issues, including publisher fill rate, ad removal, altering publisher settings, and domain creation at the network level• Manage end-to-end campaign process, including kick-off, delivery, analytics, optimization, reporting, and wrap-up / post-sell

Chennai Area, India

• led the Operative 1 digital advertising trafficking campaigns and oversaw a diverse clientele, including Microsoft, Samsung, CBS Radio & KellyBlue book • responsible for analyzing and launching various Precision Ad campaigns (such as DSPs, PMPs, DCO solutions, etc.) to give the client a competitive advantage.• Improve the agency and advertiser trading desk's accountability and protocols• Assist the partners in delivering comprehensive trafficking, optimization, troubleshooting, and reporting assistance

Chennai Area, India

 Involved in Manual Testing of the application, Involved in test case writing and executing test case. Regression testing was implemented at various phases of the development and test cycles, Participated in Bug review meetings with project team. Reported and tracked defects using a bug tracking tool.(mantis)

Master’S Degree, Master Of Computer Applications, 8.12 Cgpa

Bachelor’S Degree, Applied Science And Computer Application, 67%