-User retention increment across Chhattisgarh by analysing key factors: time of news posted, actual coverage, crime percentage, click rate -Optimised communication with reporters to also include news received by type (crime, covid, political etc) to achieve user retention targets -Automated target sheet for Tamil Nadu to include geographical changes and present the correct state of retention across 336 talukas

- Strategised and implemented biweekly employees engagement wellness activities with 40% reduced costs through direct partnerships with vendors and virtual engagements- Piloted quarterly plan with metrics tracker to measure, analyse and hence improve engagement activities- Prepared detailed questionnaire and feedback sessions to gain insights from employees and improve benefits usage

Helped companies thrive in their wellness initiatives by designing and implementing programs for their employees- Key Account Manager for 4 corporates- Implemented and designed client-specific fitness programs by analysing critical factors and managing budget requirements- Introduced new incentive system to encourage more participation, resulting in Rs 4Lakhs revenue increase in 3 months time span- Single handedly conducted wellness campaigns, including 7 health check-up camps across multiple locations; prepared customised reports for key accounts basis their needsInternational exposure: Launched customised fitness program for a client based in Philippines; improvised planning to solve unanticipated issues

Operations management- Developed content for microsite to cater to client queries- Prepared program calendar to facilitate ease of implementation; collaborated with design team to launch virtual programsAccount management- Maintained wellness feed for each client on Getactive app based on their requirements- Prepared proposals for new clients and conducted meetings with key stakeholders

- Wrote 60+ articles for a US based digital fitness magazine on topics including bodybuilding, nutrition, wellness- Applied SEO principles to increase reach of articles by 30%; average reach ~30,000 impressions