Media and marketing professional with 18 years of experience in Strategic media planning, Communication planning, Media research, Content and connections planning, Media Buying/Sales and Client servicing. Handled the media strategy and planning for large portfolios at Mediacom Global, Starcom Mediavest, Mindshare and Lintas. Worked across India and Indonesia on categories like E-commerce, FMCG’s, Healthcare, Automobiles, Durables, Banking, Media & Entertainment, Education, Footwear & Apparels, Writing instruments, Real estate, Lifestyle and various other successful social marketing projects. Instrumental in bagging sizeable new biz wins across organizations.Have exposure in media research starting from devising, conducting, analyzing, monitoring and marketing of various syndicated researches including India Readership Survey – World’s Largest PAPI survey, HPI, I - lap and various other syndicated projects focused on specialty consumer segments. Since 2007 have been in a leadership role and interestingly got introduced to multiple disciplines such as Digital marketing, Social media, Online marketing, SEO, SEM, Rural, OOH, Retail, Content and BTL wherein insight led ideation had always been on fore. As a business lead, have successfully developed teams by coaching, identifying areas for growth, celebrating successes, managing promotion process, keeping an open dialogue and identifying growth opportunities.