Senior Marketing Specialist
Current* Driving successful campaigns using HubSpot platform.* Salesforce Data analysis and synchronization.* Aid in building out workflows and efficiently scheduling and distributing email campaigns to specific segments and target audiences.* Conducting market research to understand consumer behaviors, preferences, and industry trends, which can inform campaign strategies and messaging.* Tracking the performance of each email campaign, analyzing metrics such as open rates, click-through rates, and conversions, and providing regular reports on campaign effectiveness to stakeholders.* Reviewing past email campaigns to identify areas of strength and weakness and utilize insights to optimize future campaigns.* Working closely with the copywriting and graphic teams to improve messaging and visual appearance and layout of email templates and landing pages.* Responding to and handling ad hoc email requests that come in efficiently and effectively.* Applying knowledge of CAN-SPAM and CCPA regulations to all email operations to ensure sending domain remains compliant and maintains a strong reputation.* Handling projects through Project Management Tool.
