Shoaib Saleem Email & Phone Number

Pakistan

Develop and implement marketing strategies to enhance brand awareness, customer engagement, and revenue growth.Manage social media platforms by creating engaging content and executing impactful campaigns, resulting in increased audience reach and interaction.Coordinate with cross-functional teams to plan and execute promotional events, product launches, and marketing campaigns.Monitor and analyze campaign performance metrics to optimize ROI and inform future strategies.Foster… Show more Develop and implement marketing strategies to enhance brand awareness, customer engagement, and revenue growth.Manage social media platforms by creating engaging content and executing impactful campaigns, resulting in increased audience reach and interaction.Coordinate with cross-functional teams to plan and execute promotional events, product launches, and marketing campaigns.Monitor and analyze campaign performance metrics to optimize ROI and inform future strategies.Foster and maintain strong relationships with media contacts, partners, and influencers to amplify brand visibility.Lead internal and external branding initiatives, including rebranding projects for key locations and services.Oversee the creation of press releases and event communications, such as MoFA & Japan launch events.Spearhead creative projects, including storytelling campaigns and promotional materials, to effectively communicate the brand's value propositions.Key Achievements:Successfully managed the entire branding for United Kingdom Visa Centers.Developed press releases and communication strategies for high-profile partnerships, including MoFA & Japan launches.Played a pivotal role in increasing customer engagement through innovative social media and digital marketing initiatives. Show less

Karachi Division, Sindh, Pakistan

- Developing the communications strategy to publicize NOWPDP activities on the NOWPDP website, mainstream media, and social media- Implementing the developed strategy to increase awareness of NOWPDP’s activities - Creating newsletters and annual reports to be sent to different stakeholders- Collaborating with NOWPDP staff to develop content for newsletters, annual reports, and other publications- Designing and developing promotional materials for NOWPDP’s… Show more - Developing the communications strategy to publicize NOWPDP activities on the NOWPDP website, mainstream media, and social media- Implementing the developed strategy to increase awareness of NOWPDP’s activities - Creating newsletters and annual reports to be sent to different stakeholders- Collaborating with NOWPDP staff to develop content for newsletters, annual reports, and other publications- Designing and developing promotional materials for NOWPDP’s activities- Leading media engagement and developing press releases- Manage the social media pages of NOWPDP including Twitter, Facebook, Instagram and LinkedIn - Run digital campaigns for enhancing the organizational visibility and crowd funding of programs - Record and edit programmatic videos and beneficiary testimonials- Develop meaningful online/offline partnership and improve NOWPDP’s Google ranking - Ensure active engagement and increase reach, followers and likes on all social media platforms - Develop content calendar for all social media platforms on a bi-weekly basis and obtain all necessary approvals- Planning and coordinating events in relation to NOWPDP’s programs & projects, which are in line with NOWPDP’s mandate- Developing PR strategies and campaigns - Preparing press releases, keynote speeches and promotional material - Building positive relationships with stakeholders, media and the public - Address inquiries from the media and other parties - Organize PR events Show less

Tampa, Florida, United States

- Devising and presenting a marketing strategy that will suit the client's account/needs- Developing and organizing the campaigns in a timely and cost-efficient manner- Monitoring the performance of the campaigns and optimizing for results based on the client's objectives- Checking and reporting on the campaign’s progress- Keeping in contact with the client throughout the duration of our engagement- Managing the account’s budget and recommending any areas for improvement

Karāchi, Sindh, Pakistan

- Developed and executed communication strategies that significantly enhanced brand awareness.- Successfully navigated 1LINK through various challenges, achieving a remarkable 50% growth in transactions- Spearheaded the launch of the first-ever B2C campaign for "PayPak," Pakistan's domestic payment scheme, leading to a remarkable 30% increase in card issuance within one year.- Led the complete rebranding process of the company's visual identity.- Crafted engaging… Show more - Developed and executed communication strategies that significantly enhanced brand awareness.- Successfully navigated 1LINK through various challenges, achieving a remarkable 50% growth in transactions- Spearheaded the launch of the first-ever B2C campaign for "PayPak," Pakistan's domestic payment scheme, leading to a remarkable 30% increase in card issuance within one year.- Led the complete rebranding process of the company's visual identity.- Crafted engaging client-facing product presentations and demonstrations.- Collaborated with the Business team and member banks, providing strategic direction for product market positioning and communications of newly launched products/services.- Developed an effective content strategy and authored product/marketing materials. - Established and managed external partnerships, fostering relationships with key industry players and agencies.- Managed both external and internal corporate communications, including memos, 1BYTE, circulars, PRs, distributed through channels such as Email, LinkedIn, and WhatsApp.- Maintained the health of the 1LINK website and other social media platforms, regularly updating and tracking website and social media analytics, with reporting to management.- Assisted in preparing and monitoring the marketing budget on an annual basis, ensuring wise allocation of funds.- Coordinated with newspapers, agencies, publishers, advertisers, and bloggers for paid/unpaid advertisements, ensuring comprehensive coverage.- Prepared and maintained promotional materials, including graphics, inventory, placing orders, and verifying invoices.- Expertly organized corporate events, both online and offline, and actively managed marketing collateral and pre/post-event promotion. Show less

Karāchi, Sindh, Pakistan

Ensuring brand’s identity, resonates with the target audience and effectively communicates the brand's values and attributes. Including planning and executing launch strategies to create buzz and generate interest among consumers. Directing the development of advertising strategies that align with business objectives, effectively reach target audiences.Overseeing the creation and management of artwork for various marketing materials and campaigns, ensuring they are visually… Show more Ensuring brand’s identity, resonates with the target audience and effectively communicates the brand's values and attributes. Including planning and executing launch strategies to create buzz and generate interest among consumers. Directing the development of advertising strategies that align with business objectives, effectively reach target audiences.Overseeing the creation and management of artwork for various marketing materials and campaigns, ensuring they are visually appealing and consistent with brand guidelines. Identifying and capitalizing on market opportunities by conducting research and analysis, allowing the brand to stay competitive and adapt to changing consumer demands.Implementing effective marketing strategies that enhance the brand's visibility, engage consumers, and drive growth. Gaining a deep understanding of the consumer market, including preferences, behaviors, and trends, to inform product development and marketing efforts. Show less

Conduct market research and analyze trends to identify new marketing opportunities. Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met. Write, proofread, and edit creative and technical content across different mediums. Work with external agencies and vendors to execute marketing programs

Karāchi, Sindh, Pakistan

Masters In Advertising, Advertising

Bachelor'S Degree, Mass Communication/Media Studies

A Levels, Computer Science