A brand new position established to develop, manage, and execute marketing strategies for the B&H B2B Department. Our business development team sells the latest in creative technology and IT equipment enabling corporations, government & educational entities, non-profits, and creators of all types to produce their best content.

Sr. Account Manager focused on increasing revenue, B2B marketing, and creating new corporate business opportunities while cultivating relationships across creative media verticals including:AdvertisingVideo Production & Post ProductionPublishing (Traditional & Digital)FashionImmersive EntertainmentB&H is the “Professional Source” for Photo, Video, Audio and all Creative Technology products that fit the needs of Government, Education and Corporate customers. We also have the widest selection of Security, IT, Multimedia, Optics and A/V Presentation technology which makes us a true one-stop-shop for your facility or organization.

Instructor for Berklee College of Music's online music business course: Music Business Trends and Strategies.The course material in Trends & Strategies takes a close look at both the traditional and innovative areas of the music industry, including:The role of technology in discovery, marketing, & consumptionTraditional retail channelsAudio & video streamingDistribution modelsCrowdfundingNew business opportunities

Maximized market share, revenue, & marketing for UMG's artists on leading music and video streaming platforms including Spotify & Vevo.Lead UMG's business operations with Vevo, the leading premium music video site, including: content development strategies and monetization, managing monthly YouTube advertising campaigns, creating and communicating best practices, managing the resolution of content delivery issues, and partner & label relations from December 2015 to January 2016.Successfully launched and directed all account management efforts and corporate-side digital marketing for UMGʼs artists and audio content on Spotify from 2011 - 2014. Responsibilities included:developing strategies and best practices for UMG’s 20+ record labels and their artists, growing followers via content creation & playlist curation, building the audience and streams for UMG's Digster playlist brand, and managing social media outreach promoting U.S. and global repertoire.Highlights & Accomplishments2015, Spotify’s Most Streamed Artist, Global: Drake (Universal Music Group)2015, Spotify’s Most Streamed Album, Global: Beauty Behind The Madness, The Weeknd (UMG)2015, Spotify’s Top Viral Track, U.S.: "Here," Alessia Cara (UMG)2014, Spotify’s Most Streamed Artist - Male, U.S.: Eminem (UMG) & Female, U.S.: Katy Perry (UMG)2013, Spotify’s Top Global Band: Imagine Dragons (UMG) & Top Global Female Artist: Rihanna (UMG)2013, Spotify’s Top U.S. Artist, Drake (UMG)Directed the marketing and advertising plans for Universal Music Group's Digster Playlist brand in the U.S., increasing growth to 1.5M followers year-over-yearDelivered over $150K in free media for Def Jam Recordings by conceiving and launching UMG’s first three-screen music video premier featuring Rihanna on MTV. Channels utilized: on-air TV, digital, and mobile.Founding Member of Universal Music Group’s New York Toastmasters Chapter, 2010

Instructor for Berklee College of Music's online music business course: Music Marketing - Press, Promotion, Distribution, and Retail.

Responsible for daily operations of Warner Music Group’s artist development eLabel launched in 2005. Cordless is one of the first digital labels to be supported by a major label groupManage all aspects of the album release process: establish album P&L’s, set marketing budgets, ensure the development and execution of sales & marketing plans, maintain daily contact with bands and artist management, hire third-party press and radio promotions agencies, oversee campaign progress, supervise album package management

Responsible for all digital sales & marketing efforts. The ILG is an entrepreneurial environment dedicated to growing independent labels and artists. Labels include Cordless Recordings, Asylum Records, East West, Rap-A-Lot, Rhymesayers, 7Bros. Records, Hopeless Records, Trill EntertainmentPlanned and executed new release campaigns with iTunes, Napster, Rhapsody, Sony Connect, Yahoo! Music, Zune, Ruckus, Mix & Burn, Ecast & others (Sevendust, Silverchair, Jesse Malin, Lil Boosie, Secondhand Serenade, Brother Ali, Basshunter, The Pierces, Devin The Dude, Die Mannequin, Plan B, Freezepop)

Digital Sales & Marketing Manager for 20-plus licensed Digital Service Providers encompassing digital downloads, broadband jukeboxes, CD burning kiosks, and legal P2P Networks. Accounts: AOL MusicNow, Starbucks-Hear Music, MusicNet, PassAlong.com, Mix & Burn, and Ecast NetworkCreated marketing promotions to drive digital sales such as advanced listening parties, contest & ticket giveaways, and artist interviewsCo-managed marketing efforts at digital download sites tied with national accounts including Starbucks, FYE, Virgin Megastore & Circuit CityLead efforts at WEA’s National Office on advising the sales staff how to incorporate elements of digital business into their day to day marketing efforts with music retailers

Successfully negotiated partnerships between bands and brands that increased album sales and awareness. Targeted consumer segments such as video gamers, sports fans, vacation travelers, teens & tweens.Leveraged artist popularity with major brands such as American Airlines, Lucky Brand Jeans, Sony Playstation. Artists featured across print ads, in-store displays, radio promotions, online, live performances, and TV appearances. Artist roster: Celine Dion, Duran Duran, Los Lonely Boys, Modest Mouse, Franz Ferdinand, Fuel, Good Charlotte, Gloria Estefan, Cyndi LauperHighlights & AccomplishmentsPitched and secured National Anthem performers for marquee professional sporting events:2004 MLB World Series (Gretchen Wilson)2004 MLB All-Star Game (Los Lonely Boys)2003 MLB World Series (Gloria Estefan)Super Bowl XXXVIII / New England Patriots private party (Los Lonely Boys)

Organized marketing efforts for Audioslave, Pearl Jam, Jennifer Lopez, Good Charlotte, Indigo Girls, Chevelle, and others

Developed marketing & promotional strategies to promote Kozmo’s unique "from the internet to you in under an hour" service

Coordinated all aspects of bn.com’s online promotions for launch of the web site, online author chats, and book themed sweepstakes

Distributed genre specific music video compilations to a select group of chain and independent record stores and tracked increases in album sales related to in-store play