Brands aren’t experienced in pieces. They’re experienced whole. So that’s how we design them.Weaverly creates experiences that make every moment flow. From awareness to advocacy, online to offline. We treat every interaction as an opportunity to address your customers’ real-life needs while also defining who you are.We dream up new ways of turning heads, starting conversations, and cementing love. Then we create the playbooks to make them facts. Assemble teams with just the right expertise. And tie our work to tangible business outcomes.

Better makes homeownership simpler, faster — and most importantly, more accessible. Better crossed $100B in loans funded in 2022 — the first fintech to do so ever. Better was recognized as a 2021 breakthrough brand by Interbrand, and was ranked as LinkedIn's #1 startup in 2020 and 2021.At Better, I led a team of over 60 designers, writers and researchers across Brand, Creative and Product Design. Reporting directly to the CEO, my team created the groundwork for a strategic shift from a business competing solely on transactional benefits, to a well-rounded homeownership company with a differentiated brand, a balanced marketing mix, a suite of products, and ongoing customer engagement.Using design not just for execution, but as a strategic function, we created significant efficiencies in customer acquisition and conversion, reframed the mortgage closing experience, and designed a program for modular, sustainable homes designed around the way we live now.

Tend is the first dentist you’ll actually look forward to.At Tend, I was responsible for brand strategy and end-to-end experience design, across all journey touch points from marketing creative, to digital product, to in-studio experience and service design. I was part of Tend's founding team and sat on its leadership team. I helped launch Tend’s first five dental studios in NYC, designed its digital experience from scratch and helped create Tend’s oral care product line, including the Soothsonic electric toothbrush. Our work was recognized by the ADC One Club Awards, the Communication Arts Design Awards, and with a Red Dot Award. Our members rate their experience with exceedingly high NPS and CSAT.With this foundation in place, Tend continues to rapidly expand to new markets, with studios booked out well in advance.

Blue Apron helps home chefs cook incredible meals. In 2019, Blue Apron was named one of the most influential products of the last decade by Consumer Reports.At Blue Apron, I led a multi-disciplinary team across Product Design, Creative, Packaging, Brand and Insights. A fundamental redesign of our core delivery management experience unlocked a roadmap of features and was a significant revenue win. In 2017, we launched our V1 Android app, the best reviewed app amongst our direct competitors. Our work on sustainable ice packs was recognized with a Dow Packaging Innovation Award.

Zocdoc is the beginning of a better healthcare experience, and one of the country’s largest telehealth platforms.At Zocdoc, I built and led Product Design, Creative and User Research, and rebranded the company. Our rebrand work was recognized with a Clio and Fast Company award.

As a Design Manager, I led the design of the Outlook web experience, a complete redesign of Hotmail. I co-authored the Microsoft design principles, used by thousands across the company. I was selected for several senior leadership programs and recognized with several Microsoft gold star awards for individual excellence."We have to hand it to Microsoft: Outlook.com is gorgeous, intuitive, feature-rich and manages to feel even more calming than Gmail." - Engadget

In the Windows team, I designed the defining interactions for Windows 7, the fastest selling OS in history. I represented the Windows Design team globally in talks at Delft, Yale and a keynote at MIX Europe. My hands-on design work resulted in co-inventor credit on 58 patents. Windows 7 was the world's most popular OS from 2012 through 2018."The Windows 7 taskbar is the most important Windows UI change since Windows 95, and it will dramatically change the way you use Windows. And it's better than the Mac's Dock." - Gizmodo

At Philips, I designed concepts for consumer electronics as part of its innovation lab.

At HP, I designed a mobile and tactile interaction platform for families. My work received several international recognitions and was exhibited at the Netherlands Architecture Institute.