Haley Shoemaker Email & Phone Number

Chicago, Illinois, United States

Chicago, Illinois, United States

Chicago, Illinois, United States

Greater Chicago Area

- Generated an average of over $160,000 in monthly revenue from primary client, ALDI, through managing day-to-day processes and communication on approximately 20 private label brands - Improved the client design request fulfillment process to ensure the project was properly executed, on schedule, and on budget for up to 15-25 projects at a time- Streamlined internal meetings and communication with cross-functional teams to more effectively relay information from client, ensure proper timing, and answer questions- Identified areas for project process improvement through timeline building, management, and data analysis- Ensured timely presentations for all active or upcoming client projects through scheduling weekly touch-bases with up to 8 buying teams at a time- Led weekly meetings with client to share all background components, requested changes, and ideas for in-process projects, as well as gathered information for upcoming projects- Directed the pro bono design project for an annual report for a nonprofit, resulting in a new design theme that released on time and strengthened the relationship between the agency and nonprofit- Organized new processes on special projects for primary client including holiday 2020 design and brand strategy, master brand concept testing, and competitor audits for client’s internal use

Madison, Wisconsin Area

- Created and executed product marketing and portfolio management strategies for Rayovac lights and rechargeable batteries- Launched 12 new product development and existing product projects for a $7.1 million segment of opening price point lights - Designed future positioning and strategy for the $8.8 million Rayovac rechargeable battery business- Contributed to the strategy development for merging the Rayovac lights portfolio with the Energizer and Eveready brands, including mapping out brand transitions, product discontinuation and planning upgrades over the next 3-5 fiscal years- Built strategy to increase competitiveness of Rayovac lights and rechargeable batteries through conducting extensive competitive research and analysis on targeted brands - Revamped project timelines and process to better align with procurement, engineering, packaging development, product and graphic design, and supply chain cross-functional teams- Released and managed new packing graphics projects that better aligned with the new Rayovac branding strategy- Upgraded product features, design, and packing through utilizing consumer data and insights- Improved searchability and product representation of Rayovac rechargeable batteries and lights for the Amazon.com and eCommerce programs- Reviewed social media calendars and supported content creation for lights and rechargeable products- Advanced the trade marketing and sales teams knowledge of product portfolio through organizing trainings and improving the organization of collateral and other sales support information and documents

Madison, Wisconsin Area

- Supported product life cycle and overall merchandising presentations through brand mapping, merchandise processing and preparing and executing floorsets - Executed brand initiatives and strategies including product launches and testing, events, and brand promotions- Lead the entire sales floor as customer sales lead for 12-20 hours per week to ensure team is delivering the best possible buying environment for the customer- Gathered business insights through reviewing total store results daily, weekly and monthly and taking action by linking behaviors to activities through coaching of associates

Madison, Wisconsin Area

- Lead the entire sales floor as customer sales lead for 12-20 hours per week to ensure team is delivering the best possible buying environment for the customer- Gathered business insights through reviewing total store results daily, weekly and monthly and taking action by linking behaviors to activities through coaching of associates- Onboarded and trained all regular and seasonal associates and completing and filing their paperwork- Created weekly schedules in compliance with payroll hours, employee skills and business needs

Madison, Wisconsin Area

- Appointed to temporary management role within 3 months of employment to oversee POS and cashwrap operations for the 2017 Holiday Season and Semi-Annual Sale- Increased phone number and email capture to over 60% leading to increased store traffic- Lead training partner for POS and cashwrap operations for all seasonal and regular associates

Madison, Wisconsin Area

Greater Minneapolis-St. Paul Area

- Collaborated with local social media influencers on all Lionsgate releases to create content in order to increase awareness for films and attendance at promotional screenings, generating up to 1.2 million impressions - Created new ideas for grassroots and cross-promotional marketing plans by creating partnerships with up to 25 local business, events and organizations per film to promote locally through distribution of promotional items and screening tickets- Won 3rd place for best field promotions for DIRTY GRANDPA with the team - Hosted weekly promotional film screenings as representative of agency and studio to document audience reception, reactions and comments- Assisted with publicity tour events and appearances for talent, including Ice Cube, Kevin Hart and Mike Birbiglia

Greater Minneapolis-St. Paul Area

- Developed and oversaw the organization and implementation of “Toddler Tuesdays,” free events and activities attended weekly by over 400 young children and their families - Assisted with the execution of celebrity meet-and-greets and performances, including Rachel Platten, Becky G, Carly Rae Jepsen, Zach Parise and Brian Dozier - Planned and managed brand activations for Marvel's ANTMAN, SHAUN THE SHEEP MOVIE, and AT&T's "It Can Wait" campaign - Directed the completion of an intercept study in partnership with a marketing research firm to survey Mall guests on their experiences - Collaborated on special projects across departments, including gathering offers for the Coupon Book with Tourism, curating images and copy for a Celebrity Appearances Wall with Brand Marketing, and creating special donations with Community Relations

Greater Minneapolis-St. Paul Area

- Created and edited game day scrips and formats for 15+ home games for Women's basketball- Oversaw all in-game promotions and activities during women's basketball games and delegated tasks to a small group of interns- Organized, created and planned game day promotions, advertising and overall atmosphere to create the best possible fan experience

Greater Minneapolis-St. Paul Area

- Created content for e-solicitations, promotional print material and the website to promote “Give to the Max Day” and development at the Museum, which ended up raising over $16,000, greatly exceeding the goal of $10,000- Analyzed “Give to the Max Day” results and data within social media, email contact and the giving website platform to develop plans for upcoming years- Assisted with the planning of the "Give to the Max Day" fundrasing event that took place at the Musuem

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

Bachelor Of Science (B.S.) In Business, Marketing

Activities and Societies: Women in Business, The Navigators

Bachelor Of Science In Business (Bsb), Marketing

Activities and Societies: Women in Business, The Navigators

Integrated Studies Track

I studied at Université Paul Valéry – Montpellier 3 in Montpellier, France from September to December 2013 as part of a program.