Laura Shoemaker

Laura Shoemaker Email and Phone Number

Lead Market and Competitive Intelligence Analyst @ Amwell
Pittsburgh, PA, US
Laura Shoemaker's Location
Pittsburgh, Pennsylvania, United States, United States
Laura Shoemaker's Contact Details
About Laura Shoemaker

Driven healthcare professional with 17 years of industry experience across payers, providers, and digital health companies. My focus lies in business strategy, digital health, market insights, competitive intelligence, and commercialization assessments – all with a passion for leveraging digital transformation to improve public health, member experience, and create a more efficient healthcare system.

Laura Shoemaker's Current Company Details
Amwell

Amwell

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Lead Market and Competitive Intelligence Analyst
Pittsburgh, PA, US
Employees:
1093
Laura Shoemaker Work Experience Details
  • Amwell
    Lead Market And Competitive Intelligence Analyst
    Amwell
    Pittsburgh, Pa, Us
  • Amwell
    Market Intelligence Manager
    Amwell Jan 2023 - Present
    Boston, Massachusetts, Us
    - Develop highly-synthesized presentations for executive leadership, including the Chief Strategy Officer (CSO), to effectively communicate market trends, competitive landscape, and growth opportunities to C-level executives and the board of directors.- Create and deliver customized market trend presentations during client executive business reviews, leveraging market research to solidify Amwell's position as a healthcare industry thought leader- Curate and distribute a weekly competitive intelligence digest that analyzes competitor PR for strategic implications and communicating key findings to inform business strategy.- Conduct in-depth market segmentation to assess competitive landscapes across different solution sets, providing actionable insights to inform business development and product strategy.- Serve as a trusted advisor to sales and product solution teams, providing actionable insights to enhance sales strategies and product development initiatives.
  • Cvs Health
    Senior Manager, Business Strategy And Commercialization- Home Health
    Cvs Health Mar 2022 - Jan 2023
    Woonsocket, Ri, Us
    - Member of the business strategy and commercialization team focused on a multi-year commercialization plan for early stage home health offerings, in the post-acute care space, available to providers and health plans. - Partner cross-functionally across business units with key stakeholders in product development, finance, analytics, legal, and sales to regularly manage the business case, value proposition, and sales strategy.- Create MVP go-to-market activation plan to guide strategic alignment, risk resolution, and leadership decision making to prioritize pilot markets and health system targets for product launch. - Develop customer segmentation framework for sales targeting post MVP launch.- Strategically analyze market and competitive intelligence to inform business development efforts on partnership strategy.- Lead and publish a weekly market intelligence newsletter to foster a culture of continuous learning and knowledge sharing among the team.
  • Upmc Health Plan
    Senior Manager, Strategic Business Development
    Upmc Health Plan Mar 2018 - Mar 2022
    Pittsburgh, Pennsylvania, Us
    - Manage efforts leading to the successful evaluation, development, execution, and monitoring of business strategies and digital health innovation partnerships, alliances, and other growth initiatives for UPMC HealthPlan.- Lead business case development for evaluating new opportunities by facilitating strategic discussions, conducting broad market analysis, and/or working with internal stakeholders to gather relevant information.- Propose recommendation and value proposition of potential strategic projects through written deliverables including market assessments, business plans, and executive level presentations.- Serve as finance subject matter expert for all projects requiring financial projections and/or ROI calculations.- Advise on appropriate strategic initiatives to meaningfully improve business metrics based on analysis and evaluation of critical components of product strategy.- Synthesize and translate complex analytic, business, and scientific information to support business cases.- Maintain up to date knowledge of digital health market trends and analyze the effect of these trends on various lines of business.- Manage junior staff members on creation of deliverables and provide continuous mentoring while working in a large matrixed organization with consistently shifting deadlines and priorities.
  • Upmc Hillman Cancer Center
    Senior Financial Analyst
    Upmc Hillman Cancer Center Jan 2016 - Mar 2018
    Pittsburgh, Pennsylvania, Us
    -Interpret financial transactions and events to formulate recommendations to senior management.-Plan and conduct studies to determine cost of business activities in order to create efficiencies and realize synergies.-Develop and streamline financial reports and analysis for forecasting, leading to new modeling methods.-Compile monthly financial and statistical reporting packages for 10 Joint Venture Board of Directors.-Analyze and simplify data for the purpose of determining past performance in order to project future trends.
  • Upmc Enterprises
    Financial Analyst/Senior Business Development Associate
    Upmc Enterprises Jun 2010 - Jan 2016
    Pittsburgh, Pennsylvania, Us
    -Member of team engaged in proprietary investing in the medical space through captive fund of UPMC, examined both external companies and commercialization of internally developed technologies. -Constructed dynamic financial models to analyze potential strategic transactions.-Responsible for all aspects of diligence including financial analysis, strategic fit, regulatory assessment, and FCPA compliance-Assisted in writing and developing investment proposals and reports to be presented to executive leadership-Compiled and prioritized department objectives. Created one, three and five year plans including objectives, action plans and measurement parameters for group and all individual portfolio companies.-Conducted primary research on niche industry sectors and companies and use said information to inform the business plan of potential and existing investments -Kept informed of market trends and analyze the effect of these trends on portfolio companies
  • Upmc International
    Accountant
    Upmc International May 2007 - Jun 2010
    Member of the International and Commercial Services Division. Maintained the accounting for the international projects of the division.- Responsible for preparing journal entries and schedules to support the month end close process.- Assisted with the financial monitoring and quality control of various international contracts.- Cooperated in the budgeting & forecasting process.
  • Casey Equipment Corp.
    Accounting Intern
    Casey Equipment Corp. May 2006 - Aug 2006
  • Henderson Brothers, Inc.
    Intern
    Henderson Brothers, Inc. Jun 2005 - Aug 2005
    Pittsburgh, Pa, Us

Laura Shoemaker Skills

Financial Analysis Finance Forecasting Peoplesoft Financial Modeling Analysis Strategy Process Improvement Microsoft Excel Analytical Skills

Laura Shoemaker Education Details

  • John Carroll University
    John Carroll University
    Finance
  • Shaler Area
    Shaler Area

Frequently Asked Questions about Laura Shoemaker

What company does Laura Shoemaker work for?

Laura Shoemaker works for Amwell

What is Laura Shoemaker's role at the current company?

Laura Shoemaker's current role is Lead Market and Competitive Intelligence Analyst.

What is Laura Shoemaker's email address?

Laura Shoemaker's email address is ls****@****lan.com

What is Laura Shoemaker's direct phone number?

Laura Shoemaker's direct phone number is +141257*****

What schools did Laura Shoemaker attend?

Laura Shoemaker attended John Carroll University, Shaler Area.

What skills is Laura Shoemaker known for?

Laura Shoemaker has skills like Financial Analysis, Finance, Forecasting, Peoplesoft, Financial Modeling, Analysis, Strategy, Process Improvement, Microsoft Excel, Analytical Skills.

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