Wagtopia's core business is providing animal welfare organizations with software to manage their shelters or rescue. We power the pet search function for 1000+ awo's so that hundreds of thousands of potential pet parents can find their new furbaby. I work to promote and monetize goods + services that are relevant to these potential pet parents.

Wagtopia is a start-up DTC online pet supply retailer. Our core business is providing animal welfare organizations with a SaaS platform to manage their shelters + rescues. My role is to build out the consumer side and spearhead branding + marketing activities, including optimizing B2B and B2C communications to the thousands of new pet parents we see every month. Launched proprietary SaaS telehealth service to pet parents, WagtopiaMD.Key activities include:Ecommerce operations for dropship marketplaceGrowth marketing strategies including paid, earned, owned channelsStrategic partnerships

Luxury outerwear brand based in Montreal Canada.

As a GLG Network Member, I bring 20+ years’ of experience in the retail + ecommerce industry to help clients solve some of their toughest business challenges around retail marketing, digital marketing and ecommerce operations.GLG is the world’s insight network. It connects decision makers to the right experts so they can act with the confidence that comes from true clarity and have what it takes to get ahead. Its network of experts is the world’s largest and most varied source of first-hand expertise.

eCommerce Operations + User Experience + Customer AcquisitionGlobal Brand Marketing + Creative Strategy - Wholesale/B2B/DTCDigital Marketing + Web StrategyWeb Merchandising + Content/Social MediaEcommerce Sales Analysis + Inventory ManagementPublic RelationsAgency Management

eCommerce OperationsMerchandising + ContentSales Analysis + Inventory ManagementDigital Marketing + Strategy

Smart and Sexy lingerie/ l.e.i. Intimates / Fruit of the Loom Intimates 1/04 – 3/12Badgley Mischka lingerie / Hue Intimates / No Nonsense Intimates 6/07 – 1/09• Direct all marketing, branding, licensing and digital initiatives including website development/management, brand, trade & digital marketing, packaging development, national advertising, public relations and promotions for all brands.• Developed, launched and manage e-commerce sites for branded properties. This includes site design, content creation/management and merchandising.• Managed all marketing, strategy, execution & analytics in partnership with outside digital agency including SEO & SEM best practices, gradually increasing traffic by 200% upon ecommerce launch.• Lead all social media activity including Facebook, YouTube, Twitter, & blogger outreach. • Launched company’s first proprietary brand and built to $54 Million in 2 ½ years at Walmart. Solicit licensed partners to support brand growth through additional product categories.• Manage licensing relationships and outside agencies in regards to retail strategy, branded packaging, product direction, photoshoots, advertising, pr efforts for all brands, all channels including Better, Department, Mid-tier and Mass channels. • Direct all collateral development & design (i.e. packaging, p-o-s materials, lookbooks). • Conceptualize and create presentations for new brand and new product pitches; Strategize with business development team to develop activities that facilitate account sell-in. • Partner with Product Development and Production to ensure all product activities are within scope of brand image and direction; Communicate with Hong Kong office and overseas factories/suppliers to ensure development timetables, budgetary and deadlines are achieved.

Manage all marketing activities including co-op advertising, public relations and promotions for licensed brands. Manage all collateral development & design (i.e. packaging, p-o-s materials) for licensed brands and manage related graphic artists. Conceptualize and create presentations for new brand and new product pitches; Strategize with business development team to develop activities that facilitate account sell-in. Partner with Merchandising and Production to ensure all product development activities are within scope of brand image and direction; Manage licensing calendar; liaise with Licensors to ensure adherence to licensing contracts. Communicate with Hong Kong office and overseas factories/suppliers to ensure development timetables and deadlines are achieved.