Sean Shoemaker (He/Him) Email & Phone Number

San Francisco, Ca, Us

• Led product launch plans and executed cross-functional strategies, collaborating with Marketing, Product, and Sales Enablement teams to activate product-led growth funnels across marketing campaigns and outbound sales.• Developed a GTM plan and sales enablement strategy to launch Yelp Spotlight, by facilitating training and building sales materials, which resulted in $4.5M+ in incremental revenue within the first year.• Expanded Yelp’s addressable market by launching Yelp Ads Network by building a GTM strategy through cross-functional collaboration with Product, Sales, Enablement, Customer Success, and Business Operations.• Partnered with Marketing and Demand Gen by facilitating webinars, copywriting for landing pages, and writing content for monthly emails to drive sales qualified leads (SQLs).• Collaborated with the product team to shape product roadmaps and GTM strategies by identifying gaps and opportunities informed by market research and customer interviews.• Determined pricing and packaging strategy that simplified our offering and drove revenue for multiple products by conducting market research and partnering with Business Operations, Product, and Sales leadership.

San Francisco, Ca, Us

• Created marketing strategy plans and custom materials to articulate “Why Us” to Yelp’s clients resulting in $3M+ in additional quarterly revenue.• Developed and implemented standardized media kits, streamlining RFP development and communication of Yelp’s value proposition to potential clients, resulting in improved client engagement and revenue growth.• Developed collateral and messaging for complex products and concepts into clear and easily digestible and actionable materials in the form of FAQs, Case Studies, Sales Presentations, One-Pages, E-Books, Whitepapers, and formal proposals for use by the sales teams. (samples available upon request)• Project managed multiple competing GTM plans and client requests to deliver materials on time amidst tight and competing deadlines.• Accelerated the ramp up period for new team members, training 2 new hires within 2 months.

San Francisco, Ca, Us

• Lead a group of over 200+ members in Yelp SF offices• Hosted and moderated a panel discussion with PMs from bay area tech companies to discuss "Designing for Diversity: Intentional Decisions For Inclusive Products" with over 130 attendees• Led monthly meetings with steering committee of 5 to plan events, networking opportunities, coordinate vendors etc.• Championed initiatives for employees of our community• Planned and hosted 2 events per quarter including tech panels, LGBTQ+ business owner markets, volunteer opportunities, lunch n. learns, tech panels, networking events with ERGs at other companies

San Francisco, Ca, Us

• Employed strong organizational skills to proactively manage a pipeline of over 1,000 clients, calling the right clients at the right time to drive revenue by making 60-80 dials each day.• Voted Team MVP December 2016 for leading the team in revenue, helping teammates strategize calls, and for being an overall team player.• Awarded Zen Master January 2017 by management division for keeping the course in the face of adversity, driving the team towards quota, and always having a great attitude.

Verona, Wi, Us

Certifications in: Resolute Professional Billing, Benefits Engine, ReportingTrained in: Resolute Lab Billing, Cadence, PreludeKey Skills--Data Analysis, Project Management, Risk Assessment, Time Management, Software Testing, Development Cycle, Test Script writing, Testing Environments• Defined and executed my team's user testing processes, and effectively identified issues before development started, saving both time and money, while ensuring the product met user-expectations.• Gathered and analyzed both qualitative and quantitative data from end user interactions to guide product direction.• Organized and produced a monthly webinar featuring development projects for external clients. Worked across roles to identify projects, locate presenters, compile each presentation, run each webinar, gather feedback, and write necessary bug notes to drive development.• Managed a pipeline of 30 QA projects utilizing organizational and time management aptitude while working cross-functionally with engineering and product to create solutions and ensure product quality.

Poughkeepsie, New York, Us

Key Skills—Team Management, Fundraising, Cold Calling, New-Hire TrainingThe Vassar Phonathon is a team of dedicated students who raise funds for the school by directly cold calling alumnae.• Achieved 56% success rate and raised over $20K for the school by utilizing a persistent and persuasive attitude through direct phone solicitation.• Lead and motivated an awesome team that shattered our goals and records year after year.• Grew the calling team by recruiting, interviewing, and training new callers each year.• Further established positive alumni relations by working various development office events.

Key Skills—Budgeting, Vendor Relations, Contract Negotiation, AP ProcessingCoordinated the entertainment board's operating and talent expenses by processing contracts and paying all incoming bills. I also advised the committee chairs on budgetary matters and communicated financial planning to the Vassar Student Association (VSA) for all large scale events.

Key Skills—Event Planning and Coordination, Leadership, Contract Negotiation, Vendor Relations, Email Solicitation Planned and ran the Student Sesquicentennial Celebration by coordinating administrators, security, production, and the Vassar Student Association (VSA) as well as heading a committee to discuss every detail of the event. Negotiated a contract and planned a lecture regarding leadership and activism in current civil rights struggles of sexual minorities. Managed a $27,500 committee budget to provide consistent quality programming throughout the academic year.

Key Skills—Vendor Relations, AP Processing, Contract Review, OperationsUtilized basic accounting to pay bills and cut checks for the bank's expenses. Compiled a vendor management program to track all of the bank's service providers and wrote the final report in compliance with FDIC regulation. Assisted HR and Loans in filing and organization projects including making an electronic index of files in storage.

Ba, Economics, Chinese

Product Management

Education record

High School

Education record