Datuk Shu Wei Lai

Datuk Shu Wei Lai Email and Phone Number

Chief Marketing and Sales Officer @ Sime Darby Property
Kuala Lumpur, MY
Datuk Shu Wei Lai's Location
WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia, Malaysia
Datuk Shu Wei Lai's Contact Details

Datuk Shu Wei Lai work email

Datuk Shu Wei Lai personal email

n/a

Datuk Shu Wei Lai phone numbers

About Datuk Shu Wei Lai

Chief Marketing Officer (CMO) of the Year - Best of the Best Award 2023Awarded The Malaysian Chief Marketing Officer (CMO) of the Year 2019/2020Gold - Winner for Telco Trailblazer Award 2019*Gold - Winner for Telco Trailblazer Award 2018**Malaysian CMO Awards *2019 / **2018Leading people and large teams in dynamic organization. Experienced in managing Business Unit with focus in Revenue, Cost and P&L Management.Vast experiences in Product Development and Management, Brand and Consumer Marketing with a demonstrated history of working in the Telecommunications, Banking and Fast-Moving-Consumer-Goods (FMCG) industries. Skilled in Marketing Management, Business Planning, Consumer Products, Customer Relationship Management (CRM), Brand Management, Communications, Content Business and Go-to-Market Execution. Strong Marketing and Management Professional with a Bachelor of Science in Business Administration. An IMD Business School Graduate in Advanced Strategic Management (ASM).

Datuk Shu Wei Lai's Current Company Details
Sime Darby Property

Sime Darby Property

View
Chief Marketing and Sales Officer
Kuala Lumpur, MY
Employees:
1875
Datuk Shu Wei Lai Work Experience Details
  • Sime Darby Property
    Chief Marketing And Sales Officer
    Sime Darby Property
    Kuala Lumpur, My
  • Sime Darby Property
    Chief Marketing & Sales Officer
    Sime Darby Property Apr 2021 - Present
    Petaling Jaya, Selangor, My
    Building and enabling sustainable homes, communities & townshipsLeading the Marketing & Sales, Product Development, Pricing, Brand, Innovation, Communications & Media, Customer Experience (CX) and Group Corporate Communication Teams. C-Suite, Management Team
  • Telekom Malaysia
    Vice President & Head Of Marketing : Ceo Tm Net Sdn Bhd : Ceo Telekom Multimedia Sdn Bhd :
    Telekom Malaysia Feb 2020 - Mar 2021
    Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, My
    Vice President & Head of Marketing, Telekom Malaysia BerhadCEO TM Net Sdn BhdCEO Telekom Multimedia Sdn Bhd Responsible for Revenue, Cost and EBIT Contribution for the Fixed Business, Mobile Business, TV & Content BusinessFocusing in the Consumer and SME Segments Managing dynamics of large teams (>250) and multiple stakeholder managementDevelopment of Business and Marketing Strategy for Convergence Solutions with focus in Fixed & Wireless Technology for Home and Mobile Consumer and SME Segments, Content & OTT Solutions, Device Strategy, Retail Pricing Strategy, Brand and Communications for unifiTop line and P&L accountability CEO of TM Net Sdn Bhd & CEO Telekom Multimedia Sdn Bhd - managing unifi TV business, TV and Video content strategy, with P&L accountability Sponsorship of Malaysian Football League (MFL) for season 2020 - 2022Management Committee (MC) member for Commercial Division
  • Telekom Malaysia
    Vice President - Unifi Marketing & Communications
    Telekom Malaysia Jan 2019 - Jan 2020
    Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, My
  • Telekom Malaysia
    Vice President - Unifi Marketing & Operations / Mass Market Marketing & Operations (Mmmo)
    Telekom Malaysia May 2017 - Dec 2019
    Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, My
    Board AppointmentsBoard of Director - TM Info Media Sdn BhdBoard of Director - TM Net Sdn BhdBoard of Director - Telekom Applied Business Sdn Bhd
  • Tm Multimedia
    Chief Executive Officer
    Tm Multimedia 2020 - Mar 2021
    Managing the Content and Partnerships for the Group. Specifically the Malaysian Football League (MFL) and other related Content.
  • Tm Net Sdn Bhd
    Chief Executive Officer
    Tm Net Sdn Bhd 2020 - Mar 2021
    My
    Responsible for managing the top and bottom line for TV Content Business (unifiTV formally known as HyppTV). Grow TV audience and viewership, program and content selection, and adoption of services via IPTV and OTT platforms. Development of TV ecosystem and user experience and TV devices - TV Box and AppsManaging the TV and Content Teams for International, Local, Sports, Business and Entertainment viewershipRegulatory relationship and representative in TV and Content industry
  • Tm Net Sdn Bhd
    Board Member
    Tm Net Sdn Bhd May 2017 - Jan 2019
    My
  • Telekom Applied Business Sdn Bhd
    Board Member
    Telekom Applied Business Sdn Bhd May 2017 - Jan 2019
  • Tm Info-Media Sdn Bhd
    Board Member
    Tm Info-Media Sdn Bhd May 2017 - Jan 2019
    Kuala Lumpur, Federal Territory Of Kuala Lumpur, My
  • Webe Digital
    Chief Marketing Officer
    Webe Digital Apr 2016 - May 2017
    Petaling Jaya, Selangor, My
    Managing webe Mobile & Wireless Product Marketing Strategy, Product Development, PNL, Brand, Communications Strategy. webe digital is the Center of Excellence for Digital & Mobility for the Telekom Malaysia Company(a Telekom Malaysia Company)
  • Packet One Networks (P1)
    Chief Marketing Officer
    Packet One Networks (P1) Jan 2015 - May 2017
    Petaling Jaya, Selangor, My
    Managing the WiMax ProductsTransformed P1 into webe digital and Mobile Readiness For Consumer and Enterprise Markets(a Telekom Malaysia Company)
  • Standard Chartered Bank
    Group Chief Marketing & Head Of Analytics
    Standard Chartered Bank Jan 2013 - Dec 2014
    London, England, Gb
    Consumer insights, segment offers, analytics, behavioural and decision science, brand management, marketing and communications focusing financial products and servicesManagement Committee for Consumer Banking
  • Maxis Communications Bhd
    Senior General Manager
    Maxis Communications Bhd May 2010 - Jan 2013
    Kuala Lumpur, My
    Head of Device Management focusing in Device Marketing, Application Development and Device Operations
  • Maxis Communications Bhd
    General Manager
    Maxis Communications Bhd Aug 2007 - May 2010
    Kuala Lumpur, My
    2009 Head of Product Marketing: Postpaid, Prepaid, ADS Business Units & Interactive Media2008 Head of Advanced Data Marketing (ADS)2007 Head of Prepaid and Hotlink Marketing
  • Maxis Communications Bhd
    Senior Manager
    Maxis Communications Bhd Jul 2005 - Jul 2007
    Kuala Lumpur, My
    Prepaid MarketingAcquisition & Usage
  • Johnson & Johnson
    Country Group Brand Manager For Johnson'S Baby & Johnson'S Kids
    Johnson & Johnson 2003 - 2005
    New Brunswick, Nj, Us
    Country Business Unit Head for Johnson's Baby and Johnson's Kids
  • Nestlé
    Senior Brand Manager
    Nestlé 2001 - 2003
    Vevey, Ch
    Fast Moving Consumer Goods (FMCG)Nestle Ice CreamCountry Brand And Product Head
  • Johnson & Johnson
    Asean Franchise Manager - Skincare, Refreshing & Wipes Categories
    Johnson & Johnson 1999 - 2001
    New Brunswick, Nj, Us
    Fast Moving Consumer Goods (FMCG) - ASEANSkincare Franchise and Refreshing FranchiseManaging Johnson’s Baby and Johnson’s Kids Products
  • Lam Soon (M) Berhad
    Senior Brand Manager
    Lam Soon (M) Berhad 1995 - 1999
    Shah Alam, Selangor, My
    Household & Personal Care ProductsAgency Products - Lion Japan, Lee Kum Kee Hong Kong

Datuk Shu Wei Lai Education Details

  • Imd
    Imd
    Advanced Strategic Management (Asm)
  • Trine University
    Trine University
    Management

Frequently Asked Questions about Datuk Shu Wei Lai

What company does Datuk Shu Wei Lai work for?

Datuk Shu Wei Lai works for Sime Darby Property

What is Datuk Shu Wei Lai's role at the current company?

Datuk Shu Wei Lai's current role is Chief Marketing and Sales Officer.

What is Datuk Shu Wei Lai's email address?

Datuk Shu Wei Lai's email address is sl****@****.com.my

What is Datuk Shu Wei Lai's direct phone number?

Datuk Shu Wei Lai's direct phone number is 011 60 3-2241*****

What schools did Datuk Shu Wei Lai attend?

Datuk Shu Wei Lai attended Imd, Trine University.

Who are Datuk Shu Wei Lai's colleagues?

Datuk Shu Wei Lai's colleagues are Kamini Kandasamy, Nur Asyikin Ahmad Azahari, Zainal Mat Yahya, Muhammad Naemustaqim Bin Abdul Rahim, Erra Shahira Aderiana Mohd Anuar, Mohd Faiz Md Isa, Azra Yasmin Yacoub.

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