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Leading a highly effective global team on delivery of industry leading testing equipment, hospital and retail practice management software and mind blowing analytics.

Coming back to Sycle to run a mature, professional software team is amazing. The growth of Sycle over the years is phenomenal, now I have the privilege of coming back in to help guide us into the next phase. Our commitment to developing the best practice management software for audiologists still rings true, but now we can also say we have a great team who is building innovative projects that take on the best technologies and design/development practices of today.

CRAVE was a technology I built to help bring understandable insights to marketers with AI driven models across 5 key areas of Conversion, Retention, Acquisition, Value and Engagement. Using natural language processing, we were able to share insights in multi-touch attribution across all 5 metrics to drive a real lifetime ROI for consumer and education brands. I founded the company and had a team of developers. Our product was built out to a beta stage and used with brands like London School of Business and Everyday Organics.

I lead the Marketing and Consulting Services group that includes our interactive agency, implementation & architecture group, marketing strategist, message deliverability and customer & field training. My team sees the whole lifecycle of the customer success; from presales consulting, through install and training, then to ongoing support and strategy and constant message deliverability monitoring and strategies. Through ongoing testing and optimization across Enterprise and Mid-Market accounts, we bring the concept of Quantifiable Creativity to reality for customers. We work with global teams to help deliver consistent messaging, execution and expertise that make us an invaluable asset to some of the best names in financial Services, Healthcare, CPG, Retail and High-Tech.

I run the Teradata Interactive Services team nationally. We deliver data-driven marketing execution and strategy for Fortune 500 and leading consumer brands including Verizon, Campbell's, Ace Hardware, Rhapsody, American Express, etc... Our focus on multi-channel marketing, both online and offline, and keeping true to our core value of Quantifiable Creativity allows us to help our customers deliver the right message, at the right time, on the right medium while at the same time bringing them closer to a true closed loop marketing experience.Areas of expertise:- Digital strategy- Sales- General management- Business development- Corporate developmentI also participate in Industry Events sharing my experience in creating, measuring, and successfully implementing powerful multichannel marketing strategies from both a business leader and a technologist perspective. Past speaking engagements include AdTech, Teradata Partner Summit, Email Evolution Conference, Online Marketing Summit, NCDM, The Power of Emarketing. I was also recognized as a runner up for 2013 Marketer of the Year (MarketingProfs).

Ozone is all about Quantifiable Creativity™.That means we provide technical development, design, strategic services, and branding solutions that are as memorable as they are measurable.We help our clients navigate the ever changing landscape of advertising by providing solutions tailored to meet their specific needs. There is no formula to follow. It is all about delivering to the end consumer the right experience at the right time on the right medium. Beginning with strategy and branding through campaign design, execution and analysis, Ozone is a complete agency for a client's advertising needs. Our focus is on High Tech, Financial Services, Medical and Consumer brands. We have an organization of 35 unique and highly performing individuals, who, as a team, bring a wealth of experience in both the online and offline space. Full creative, strategy, account management and engineering resources, and all the personalities to go along with it. I oversee all aspects of the business, with a special focus on business development and technical strategy. I provide a consultative partnership with many of our customers for both external campaigns and internal business strategies to help them succeed in their various marketplaces.Our clients have won numerous awards with work we've partnered with them on, including, in the past year, the Medical Marketing and Media Award with Medtronic for Best Use of Direct Marketing to Healthcare Professionals (http://goo.gl/bBfmW) and the APEX Award with Brocade for Excellence in Multi-channel Campaign Management (http://goo.gl/vON8m).

This is my consulting company where I hope to leverage my experience over the last 10 years working with the biggest online advertising clients and developing web based software to help my clients come up with the unthought of ideas and execute on campaigns that are new and different. Skills I focus on are:- Keeping a great handle on brand while developing online media that produces results- Always testing creative to get the most value for the advertising dollar- Leverage data points to talk to your customers in a familiar tone- Have great reporting so even when a campaign doesn't do so well there will be learnings that can be taken to the next campaign

Develop insights into user behavior based on surveys and traffic analysisShare findings to help improve overall customers online experienceIntegrate multiple data points to generate an all around profile Leverage my previous marketing experience to make campaigns more effective by not looking at just ctr but attachment rates as well

Co-founder and CTO of online application geared toward practice management for audiologistsRan a team of programmers and developed the infrastructure for 99.999% uptime application for global useActed as head sales engineer to acquire accounts at some of the largest hearing aid dispensaries including Costco, All American Hearing, Newport Audiology and Jones AudiologyBeing a startup, worked many positions from developer, phone support, customer service & sales, trade shows and project management

Worked with fortune 500 and non-profit companies from beginning of sales process through custom online campaigns (with full detail reporting) to project management and campaign optimizationClients included:AOL Small BusinessAutodeskNetscapeLa Casa de las MadresMobiTVAdobeIntuitSymantecSub Zero/Wolf Range

Worked as an online marketing developer for websites and email marketingWorked with clients on both sales and executionSome clients were:NetscapeHP small office/home officeBandolier AnimationMcKinley Group