Improve the company’s wealth management performance, by hiring a talented team and drive a full training program both technically and skilfully, coaching the team, developing sales and marketing strategy by establishing a content marketing plan with a direct impact on revenue.

Lead company branch in Riyadh city to more effectively serve central and eastern regions. Manage and direct logistics, warehousing, and product demand. Develop contracts with Modern Trade clients to increase visibility and marketing programmes. Utilise marketing programmes including flyers and in-store promotions and set commission KPIs to drive team performance to achieve monthly sales targets.Key Accomplishments:  Built Modern Trade and Mini Market sales teams by recruiting, selecting & training employees. Leveraged in-house company-developed IT system and hand held (HH) devices to increase sales routes efficiency.

Contributed to regional sales objectives for key retail and modern trade accounts by analysing regional sales information, preparing and completing action plans, and making recommendations to strategic plans. Implemented quality high-customer service standards. Identified trends to determine needs and forecast requirements. Established sales objectives by creating district sales plans and quotas to support national objectives. Key Accomplishment:  Expanded customer base 11% by coaching district sales representatives, building and maintaining rapport with key customers, identifying new client opportunities, and implementing trade promotions to raise brand awareness.

Established sales objectives by forecasting and developing annual sales quotas for key accounts routes and projecting expected sales volume/profit for existing and new products. Managed sales go-to-market operation; converted market development objectives and sales plans for all targeted SKUs. Conducted and ran training sessions with sales team; coached all unit supervisors to develop professionalism and competency required to reach objectives. Conducted HR tasks including skills assessments, determining infrastructure requirements, and conducting annual/six-month appraisals.Key Accomplishments:  Managed operations of E£155M annual revenue for 800 customers; oversaw four pre-sell routes, two tele-sell routes, four DSD routes, and two vending routes. Set agreements, developed & executed 80% of OP exclusive customers.

On-Premise Sales ManagerManaged market-level sales and marketing activities/programs for On-Premise channel in collaboration with distributor/broker activities to attain predetermined brand, volume, and KPI objectives. Trained and educated distributor sales force to increase the proficiency in selling total beverage portfolios in the marketplace. Established and maintained a target list of key accounts connected to total beverage portfolio activation.Key Accomplishment:  Created, implemented, and managed programming/promotion activity in key On-Premise accounts within the market.

Maintained overall market knowledge to support clients. Directed daily operations to ensure on-time product deliveries and respond to client enquiries.Key Accomplishment:  Increased sales revenues 38% by approaching & securing new deals with beverage companies in the MENA region.

Created and implemented annual business plan; developed key accounts as profit centres, minimised investments, and maximised returns by 12%. Oversaw marketing program execution with POP and promotions in QSR, cafes, hotels and cinema sub-channels. Leveraged exclusive agreements to expand key channel accounts. Key Accomplishments:  Converted five key accounts from the competition within two years. Established vending business as a pilot project. Reduced exclusive contract cost 18% upon renewal and connected contract expenses & privileges with sales achievement.