Chief Marketing Officer
CurrentWellSky, formerly Mediware and Kinnser, is a technology company advancing human wellness worldwide, through software and professional services that empower post-acute health care providers and community organizations across the continuum of care. We serve more than 10,000 client sites worldwide, helping them solve tough challenges, improve collaboration for growth, and achieve better outcomes through predictive insights.-Led the company’s brand transformation from Mediware and Kinnser to WellSky in September 2018 — orchestrating the unification of more than 30 unique health and community care brands under one umbrella. -Completed this rebrand just 11 months after she joined the Mediware team.-Successfully aligned WellSky’s sales, marketing, product development, and deployment teams with the shared goal of establishing one cohesive and clear brand. -Reinvigorated the marketing team’s long-term mission and vision of promoting excellence in healthcare through education. -Expanded one of WellSky’s primary marketing initiatives: providing free and impactful educational resources, and expert thought leadership to caregiving professionals across industries — knowing that well-informed providers are better equipped to deliver sustainable, quality care.
