Shona Logan Email and Phone Number

Photographer & High-end Retoucher at Mercy Creative.RESPONSIBILITIESProvide in-studio and on-location photography with Nikon & Godox lightingManagement of 2 photography studios, schedules and accountsContracting hair/make-up artists, wardrobe stylists & other external sourcesProvide high-level retouching utilising photoshopDevelop digital composite artworks based on client briefCreate image based social media content as well as shoot & edit video content ACHIEVEMENTSAs an internationally published photographer, having secured over 10 cover positions and countless spreads, editorials & features, I have travelled internationally for commercial photography work. During the peak of my photography business I owed and operated two Sydney based photography studio locations, and photographed over 400 clients per year.I provided photography, design & copy content to a number of print based magazines and as well as the re-creation of magazines into e-magazine format for online consumption. The creation of the e-magazine, increased readership by over 40%.During a re-touching contract with the Iconic, I implemented a range of processes to streamline editing time, resulting in a 25% increase in re-touched images per day. I was also able to assist with image quality control, through mentoring my peers through new retouching skills and editing processes.

Freelance Designer at Kustom Kreative responsible for the creative design services to a wide range of clients such as NSW Fire & Rescue, AlterLife Magazine & the Iconic.RESPONSIBILITIESDevelop logos, branding suites and other designs using Adobe Creative SuiteCreate image based social media designs & copy content Design complex evacuation floor plans for government locationsLayout & provide content for print & digital magazines ACHIEVEMENTSI provided photography, design & copy content to a number of print based magazines and as well as the re-creation of magazines into e-magazine format for online consumption. The creation of the e-magazine, increased readership by over 40%.

Graphic Designer for Kawana Signs, who offer premium signage solutions across Australia, New Zealand and Asia. KAWANA offer design, fabrication and installation of signage to top-tier clients such as TK Maxx, David Jones and Suzuki, & lead the way with their fast-paced approach with a focus on quality & second-to-none service.RESPONSIBILITIESConceptualise visuals based on brief & budgetDevelop illustrations, logos and other designs using Adobe Creative SuiteUse appropriate colours and layouts for each design while adhering to brand guidelinesProvide high level retouching for site mock-ups using photoshopEnsure final graphics are visually appealing & on-brandCreate 3d examples of signage utilising Adobe IllustratorFinalise production files for pre-press, CCV or fabricationLiaise with internal stakeholders to ensure deadlines are met and jobs completed on budgetAssist with production/fabrication of designs from mock-ups to final product (print based designs, acrylic signs & computer cut vinyl)ACHIEVEMENTSI have created a range of eye-catching customised digital portfolios for KAWANA which was utilised for the submission of prominent tenders. The portfolio/capability statement packs played a large part in the many successful tenders for the business, such as Dominos & Sunshine Coast Council.I have assisted in the design roll-out of nationwide TK.MAXX stores, consisting of 27 design components for internal and external signage per store. I designed interactive visual ordering guides to streamline signage ordering systems already in place. This resulted in ongoing consistency of quoting, signage available and overall client satisfaction.

Digital Campaign Manager & Designer for Telstra Advertising Network (TAN), who provided digital advertising to media buyer agencies across NSW. TAN were the primary manager of Bigpond.com online advertising real estate before the department closed in 2012.RESPONSIBILITIESDesign proposals for media buyer agencies Manage proposals for campaign with spends 5k - 250kProvide mock-ups for proposals & briefsCreate designs for online advertising collateral Assisted 3 senior account managers with all design related components of briefACHIEVEMENTSI was responsible for creating a thought-provoking asset for Bigpond.com homepage marquee, with the goal of drawing clients in to a competition being run for Hyundai. My design was highly successful in winning the client and ended up running a very successful campaign. I created a comprehensive proposal to a new media buyer agency, which brought a number of high-level clients to the business.

Mid-level Graphic Designer for YCM (Your Client Matters), marketing agency and publisher of Finance Matters Magazine. RESPONSIBILITIESConceptualise visuals based on brief & budgetDevelop illustrations, logos and other designs using Adobe Creative SuiteMaintain & improve web graphics according to client briefDevelop & design layouts for magazine and educational brochures and flyersProcessing of artwork files for print & pre-pressACHIEVEMENTSI was successful in implementing a new brand guidelines as well as look and feel of the business from an aesthetic point of view. I was able to utilise my skills In interactive documents to produce interactive educational marketing material for clients.

Campaign Manager for Australia Posts Marketing Department, who was responsible for producing all Marketing & Advertising for NSW’s clients and Post Offices.RESPONSIBILITIESManagement of marketing campaigns from brief to production to distribution for budgets of up to $100kSupport department through preparation of complex documents such as proposal, bids & tendersDevelop designs & mock-ups using Adobe Creative SuiteCreate interactive marketing designs for creative design conceptsCoordinate with marketing managers to confirm marketing objectives and campaign directionEnsure marketing campaigns are produced according to strict brand guidelines, timeframes, legalities and budgets.

Graphic Designer for Australia Posts Bids & Tenders (Marketing Department), responsible for managing Graphics & complex documents (bids & tenders) for large contracts and government agencies.

Inbound Customer Service Representative for Australia Post's Post Business Direct Department. Responsible for business account management, ordering & business account enquiries. ACHIEVEMENTSCreated an in-depth training manual including SAP training module with screen shots and step-by-step guidance for onboarding of new staff.Selected for the ASPIRE Leadership Program to provide training in public speaking, management / leadership skills and business direction. During this program I put forward a proposal to business management for a new product "Registered Express Post Pre-paid Satchels", which was put into production as a new product for the business and is still used in Post Offices around Australia.