Oversee the brand communication for the group's businesses: Bhartiya Mall of Bengaluru, Nibble Food services, Bhartiya Centre for Information Technology, ICM, Workspace Delivery.

As a brand and marketing consultant I have helped build brands across diverse domains and sectors. Applying my multi-disciplinary skills, I have advised founders, CXOs, marketing and corporate communication teams to conceptualise and design branding and marketing collaterals.My clients include startups, corporate and media houses across diverse sectors such as beverages, social impact, FMCG, venture capital funds, Ed-Tech, government as well as individual authors and leadership coaches. ★ Brand Lead: OnPurpose Consulting★Content Strategy: Sattva Consulting, Andhra Pradesh Tourism Department, Cleartrip, Just Organik ★Content Marketing: Shenomics, MagicCrate (now acquired by Byjus) ★Social Media Content: Kalaari Capital, Live History India ★Recruitment Marketing: Mars Inc ★Training Content: Hindustan Coca Cola Beverages ★Ghost Writing: Leadership coaches, founders ★Editing: Various startups and book authors★Media Releases: Unitus Capital, DesignCafe and various other startupsPortfolio can be shared on demand.

DesignCafe is a home interior solutions brand funded by WestBridge Capital, Fireside Ventures, Sixth Sense Ventures, Mirabilis & Alteria Capital.Branding & MarketingLead a 15-member team across brand & creative functions at DesignCafe★ Lead the brand launch campaign for Qarpentri that increased leads by 400%★ Led the brand repositioning initiatives for DesignCafe & Qarpentri across 10 cities★ Manage shared marketing services for Sales, HR, R&D, L&D, & CX Teams★ Standardised brand messaging across all retail touchpoints & digital assets★ Established SOPs for cross functional collaboration with other departments★ Strategic advisor to marketing & corporate communication functions★ Led various brand communication initiatives for DesignCafe & Qarpentri ★ Oversee lead conversion initiatives across customer touchpointsEmployer Branding ★ Led the employer brand initiatives through the employee life cycle ★Conceptualised & created an employee induction kit★Developed & implemented integrated employer branding & company branding strategy for LinkedInContent Strategy ★Grew a team to create high quality digital assets (1870+ web pages)★Grew & trained a content team to execute all marketing needs of the company★Strategic advisor for company’s website & blog ★Conceptualised & launched content strategy for ‘'Home Interior Guides' section Video Anchor★Scripted and anchored a virtual walk through video for the Mumbai experience centre Awards & Achievements★Organic traffic grew to 3.6 Lakh visitors a month ★Organic & Brand marketing initiatives contributes 42% of project sign-up value ★‘All About Home by DesignCafe’ - inhouse magazine won Silver Award at IDMA 2021 for Best Branded Content in the SMB category★DesignCafe won Silver Award at ETDigiPlus 2022 under the 'Use of Search Marketing/Paid Search' category.★Recognised as a top performer in marketing department for AMJ 2022 for highest ever revenue generated in a quarter

★Curated & hosted Bengaluru edition of Women Writers★Festival & 8 editions of SheTalksMoney★Managed key client relationships: SBI Mutual Fund,★Aditya Birla Sun Life Mutual Fund, Google, WiDS★Raised sponsorship for events: Soch, Klay Prep Schools★Manged the WoMoneyKiBaat campaign ★Managed the Mom Stars Campaign ★Managed speaker, nominee & partner relations for Digital Women Awards (DWA) ★Moderated a panel with YouTube creators, 'She Is Content' at DWA

★ Established the company's presence in Bangalore to market & sell their products & services★ Marketed & sold flagship product Worksafe - an online video tutorial to help companies comply with PoSH laws in India ★Marketed & sold its suite of services around sexual harassment at the workplace.★CLIENTS: Swiggy, Flipkart, EduSports, IDG Ventures, Capital Float

★Tracked offline F&B, foodtech, social impact and consumer retail sectors & big picture human angle stories★Led production for weekly for ‘Power of Ideas’ page★Managed key guest relations for ET Startup Awards 2015

★ Tracked and sported stories on startup ecosystem★ Covered a range of sectors including F&B, food-tech, healthcare, education, consumer & human interest stories

★Reported on entrepreneurial ventures pan India★Led editorial plan for ‘Startup’ section★Organised & single handedly managed in-house events: Guru Mantra, India Business Icons, CNBC’s Emerging Business Awards

I was a founding team member of Network18's Entrepreneur Magazine in India since its launch in September 2009. My job included tracking activity in the Indian entrepreneurial landscape and discovering and covering, innovative entrepreneurs, across India to include social enterprises.

My job involved researching and writing crisp, reader-friendly, and high quality reports for large and small cap stocks listed on the NYSE and NASDAQ. The reports are aimed at retail investors as well as clients of an internationally recognized consortium called 'Best Independent Research' (BIR).★Conducted company and industry research for 7 sectors★Monitored global trends for industries covered & maintained industry specific spreadsheets★Monitored quarterly earnings, growth strategies & future outlook of stocks

★Edited news reports & managed daily production for all sections★Contributed articles for main and weekend editions

★ Managed the Arts Collaboration & Arts Education Program★Drafted grant descriptions of select grantees & interfaced with prospective applicants★Planned and organised a two-day Arts Education workshop