Shonali Burke Email & Phone Number

Malvern, PA, US

Washington, District Of Columbia, US

I serve in a voluntary capacity on the Board of Directors for Theater Alliance, one of the Washington, D.C., area’s pre-eminent theater companies consistently producing thought-provoking and socially pertinent work. I serve on the Advancement Committee, with a focus on growing its brand, patron base and revenue through creative marketing and fundraising.

Baltimore, MD, US

In 2009, I was appointed to an adjunct faculty position with The Johns Hopkins University's M.A. in Communication program, and have continued to teach there ever since. "Communication dot Org: Not-for-profits in the Digital Age," which I still teach, was my very first course. In this class, students learn how to research and develop an integrated.

Washington, DC, US

• A $19M regional theater serving 300,000 patrons annually, Arena Stage is a pioneer of the regional theater movement, and where national sensations like “Dear Evan Hansen” have premiered. Located in the iconic Mead.
• Earned Revenue, i.e. all single (including group) and subscriber Ticket Sales, building-generated revenue through Events & Rentals, and e- and retail operations including Concessions, Parking, and the Gift Bar;
• Marketing & Communications, i.e. public relations, advertising, digital + social media, email marketing, content, creative & publications, frequently guiding blended teams of agencies and vendors;
• Audience Services, i.e. the entirety of the audience experience, including House Management, Parking, accessibility initiatives and the usher program with 700-900 volunteer ushers; and
• Business Intelligence and Information Systems, including data, analytics and the company's tech infrastructure.Select achievements:
• Architected the company's post-pandemic earned revenue rebound, bringing ticket sales back from $0 in FY20/21 to $7M+ in FY23/24, 111% of goal;

Washington, DC, US

• Prior to my promotion, I held the title of Chief Marketing Officer, and oversaw the company's earned revenue (ticket sales and building-generated revenue); all media, marketing, content, creative, and communications.
• A massive box office hit for the Summer 2022 world premiere musical, "American Prophet: Frederick Douglass In His Own Words," which exceeded revenue projections and was a sell-out success;
• Streamlining and optimizing sales, marketing, and customer service structures and processes using an agile approach, which has increased productivity and boosted morale; and
• Reopened the on-site Concessions Bar, which had closed during the pandemic, turning it around from net-negative to net-positive from FY20/21 to FY21/22, and more than quadrupling revenue in FY22/23.

• For 13 years, I operated a successful virtual consultancy that provided full-service integrated program + campaign development and management for innovative and growth-focused brands aligning with profit from purpose..
• Secured an almost 300% increase for Oxfam America's Advocacy Brigade when leading its 2012 International Women's Day digital campaign, as compared to the previous year, via targeted blogger relations that incorporated.
• Launched the first-ever MOOC (Massive Open Online Course) for a well-respected NYC-based academic institution. Surpassed course registration goals via integrated digital outreach that included media relations, social.
• Designed and implemented an intricate messaging and communication audit for the country's leading health services research organization in support of its brand visibility goals, resulting in more streamlined.
• Curriculum design and development of, and lead instructor for, Traackr’s “Academy of Influencer Marketing,” which resulted in significantly differentiated brand positioning for the well-respected SaaS company.
• Founder and principal instructor for The Social PR Virtuoso® Master Course, which has trained more than 2,500 public relations professionals since its November 2015 launch in data-driven, community-fueled "Social PR".

New Brunswick, NJ, US

I was one of a carefully chosen team of communication professionals from around the country who developed and instruct a (then) new offering from SC&I at Rutgers University; its Public Relations Certificate for early-to-mid career professionals. I created and taught a four-week course on public relations measurement via a practical and hands-on.

Paris, FR

In an increasingly digital world, how people consume media changes by the day... as does how businesses reach their publics. I set up MSLGROUP DC's digital offering, so that it could help its clients integrate digital strategy into their overall communications in a way that effectively bridged the "old" and "new" media worlds, for better business results.

New York, NY, US

• I was recruited to the ASPCA, the country's oldest animal protection agency, to help build up its (then barely-existent) PR function. I was promoted from Senior Director to Vice President in a year, and built and led.
• Managing the go-to-market communications around, and launch of, the country’s first animal welfare-branded pet insurance product, ASPCA Pet Health Insurance, in 2006, generating a new revenue line for the organization.
• Leading the Society's response to the 2007 pet food recall, ethically positioning it as the leading, trusted and credible voice on pet safety during the crisis, and significantly elevating its brand visibility.
• Leading organizational communications during the 2007 dog fighting-related federal investigation of NFL quarterback Michael Vick. Served as advisor to, and liaison for, the president and key staff on related issues.
• Integrating these efforts with the launch of the country’s first-ever “mobile animal CSI unit” on NBC’s “Today,” which resulted in a 28% increase in public awareness of the ASPCA’s anti-cruelty initiatives and a 65%.

New York, NY, US

I joined Ruder Finn as an Account Supervisor, and was soon promoted to Senior Account Supervisor. I led integrated public relations plans for clients in the health care, food/nutrition, social marketing/advocacy, consumer and non-profit sectors. I actively participated in new business development and organizational initiatives, and was on the team that.

As an independent public relations consultant, I developed and implemented marketing strategies for clients in the arts and entertainment, hospitality, leisure/lifestyle, technology and non-profit industries, frequently liaising with key print, radio, television, and online media. In addition, I provided full-service media management, including press.

In my first position after relocating to the U.S., I was hired as a public relations account executive and soon promoted to public relations manager for the agency (which rebranded from "Browne Zukow Associates" during my tenure). My role included public relations campaign management for key accounts from conception to execution, including substantial.

As a consultant, I created and executed PR and promotional strategies, special events, fundraising, intra-corporate exercises and media training for a range of corporate clients. Assignments included the scripting, management and hosting of the launch events of Seagram India’s ‘100 Pipers’ Scotch Whisky (1997 and 1999); and the management of PR events for.

Graduate Certificate, Business Analytics

M.A.-Equivalent (Association Of Indian Universities), Theater

B. S. (Hons), Economics