Shona Mcconnell Email & Phone Number

• Execute high-net-worth multi-channel campaigns and sponsorship.• Create B2B and B2C marketing assets through a copy clearance process to support the sales teams to drive awareness.• Lead the email contact strategy and create and update regular reports to track, analyse and use insights to continually optimise these campaigns.• Manage third party partners and agencies and collaborate with internal stakeholders from differentareas of the business to ensure smooth implementation of campaigns.• Develop presentations and training decks for the sales team and coordinate production of these with external agencies and internal design teams.• Create engaging display advertising campaigns and support top organic search ranking positions by creating and improving online content.• Review and update any Bupa Global content that is owned by the UK Marketing team.• Support the Bupa Global Marketing managers and team with go-to-market strategies and growth projects.

• Developed project and communications plans for a variety of difference projects including strategic brand planning, creative nurture campaigns and events for global clients across a range of different industries• Created briefs, proposals, budgets and timings plans and provide regular project updates to internal and external stakeholders, as well as managing third party suppliers• Ensured projects met the objectives and key deliverables within specified time and cost constraints• Created and arranged creative client presentations from initial concept, through to development and project closure/lessons learned phases• Worked together with Directors of Client Services, Creative and Communications - and their teams - to develop concepts (visuals and messaging)• Copywriting, proof reading and social media management• Provided quality assurance to ensure there are no errors or inconsistencies across communication assets

• Leading all communications activity on a project to launch a new, aspirational vision for a leading client in the Rail Industry• Developing a communications strategy for the launch of the vision that puts people at the centre to result in real, meaningful change• Designing a detailed communications plan to cover all communication phases, tactics and deliverables to make sure the vision is successfully embedded• Creating engaging video scripts and information guides for Directors and Senior Leaders to use to help lead with purpose and to inspire their people to embrace the new vision• Developing an engagement programme and on-boarding a group of vision champions from the wider organisation to give them the support they need to be advocates for the programme• Developing and producing communications materials for the delivery of an online launch event to introduce the vision to the wider business using key insights gathered from the engagement workshops• Creating engaging artwork for communications such as leaflets, emails, newsletters and leadership videos in line with the client’s brand requirements• Designing project stakeholder maps to ensure our project team are communicating effectively with the client

Brighton, United Kingdom

• End to end management of marketing projects and integrated campaigns for pension and investment bond products ensuring targets were met. • Created campaign plans, briefed external agencies and suppliers, continually monitored and optimised campaigns and ran evaluation meetings on completion. • Created engaging high quality printed literature using Adobe InDesign for B2C and B2B communications such as product literature, sales guides, flyers, interactive PDFs and web content. • Managed the approvals process and worked closely with the Product, Actuarial, Technical, Compliance, Legal and Advertising Standards teams to create and maintain marketing collateral and literature, whilst ensuring it complied with regulatory requirements and brand guidelines. • Organised mailings to over 300,000 customers whilst ensuring all compliance requirements were fully met and maintained and improved the customer experience. • Supported the digital agenda for online customer communications by recommending and delivering improvements to web content and continually monitored and improved the online servicing tool. • Mentored and trained new members of the team.

East Sussex