Shona M. Email and Phone Number
BA in Economics and Information Communication Studies, University College Dublin. Experienced with various aspects of Talent Management, Production, Digital Marketing, Public Relations, Creative Direction and Consulting. Founder of SMC Creative Agency, editor of Instagram Models Polaroids.
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Head Of ContentZure Solaris Jul 2024 - PresentLondon Area, United Kingdom -
FounderRoom Of A Kind Aug 2023 - PresentThe platform and website serve as a curated haven for enthusiasts, showcasing the latest trends, innovative concepts, and timeless aesthetics that redefine the boundaries of interior design. Where design meets inspiration in the digital realm.A new venture is on the horizon, and it comes hand-in-hand with the innovation and current aesthetic of the platform.
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Talent Management & ConsultingIkon Model Management Dec 2021 - PresentResearch and seek new opportunities for talent; liaise with agencies, creative directors, photographers, and artists within the fashion industry. • Oversee contract negotiations and administration; collaborate with clients to assess the risk and benefit of including a particularterm; orchestrate the preparation of contract details and manage client budgets; built mutually beneficial partnerships• Managing a portfolio of talents within the company; create and implement strategy and growth plans for continuous improvement;resulted in the talents’ career advancement to achieve campaign deals with Dior, Saint Laurent.• Supervise the execution of pre and post-production activities in coordination with cross-functional teams; organise the managementof talent schedules for various work and placements of agencies worldwide; maximised team productivity and efficiency -
Editor ModelspolaroidsModelspolaroids 2014 - PresentEditor and creator of the highly referenced Instagram page Models Polaroids which began in 2014. A platform known for showcasing and discovering new talents across the world.
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AssistantDm Casting Aug 2021 - Sep 2023
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FounderBasic Juju Apr 2020 - Mar 2022Sustainable unisex loungewear brand, using organic and eco friendly materials. Hand Dyed and Embroidered. Featured in British Vogue and Brown Thomas CREATE 2021. Direct to consumer initiative, aiming to resolve an environmental problem within the world of the apparel & nature industry.
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Assistant To The DirectorOmega Air Refueling Services, Inc Jan 2020 - Mar 2021County Dublin, Ireland- Utilised excellent communication skills in planning weekly schedules and coordinating travel arrangements for the company director;contributed to the organised and efficient management of company operations• Tracked company expenditures for daily activities using company software; leveraged problem-solving skills in identifying andremediating deficiencies; identified 2 opportunities that reduced costs within the aviation mechanics• Leveraged collaboration skills in working with the Civilian US defense force; led to the opportunity of working alongside some of themost highly commended generals in the US Navy during a flight mission in April 2020 -
Devlopment AgentFord Models, Inc. Jan 2019 - Dec 2019Greater New York City Area• Scouted, evaluated, and developed new talents; formulated and implemented growth plans for their career development; maximised talents’ longevity within the fashion industry.• Developed and executed marketing strategies; collaborated with the team to boost social engagement, establish a large audience, and rebrand the company’s image; grew social media following from 100K to 180K within 3 months.• Identified new opportunities for talents; developed strong relationships with multinational agencies; leveraged networks and contactsto find and land deals; successfully booked 7 talents for jobs with well-known luxury brands. -
Sales ConsultantChanel Nov 2017 - Dec 2018IrelandEstablished, nurtured, and maintained strong customer relationships; created optimal shopping experiences by providing excellent customer service; led to the opportunity of working with 2 VIP clients and administering custom orders from Paris headquarters.• Utilized multilingual skills to assist multicultural clients throughout the sales process; worked closely with clients to resolve issues.that occurred with their purchases; boosted client satisfaction, loyalty, and retention• Educated new clients about the brand; provided detailed information about the company products and its unique selling proposition; influenced customer buying decisions; surpassed the monthly target by 50% during the seasonal period. -
InternOmega Air Refueling Services, Inc Sep 2016 - Dec 2016Dublin- Role involved learning about aerial refueling. - Shadowed Aviation mechanics, learning about aircraft modification and aviation leasing. - Focused on the Boeing 707 and the science of it's design as well as assembling and developing the aircraft. -
Social Media DirectorThe World Wide Wardrobe Jul 2015 - Oct 2016Managing social media sites, searching for new articles to post, monitoring trends in social media, writing blog articles, promoting social media accounts, creating the social media strategy and engaging with fellow competitors
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Digital Marketing InternThe Vnyl Vintage New York Lifestyle Jun 2016 - Sep 2016Greater New York City AreaDigital Marketing Intern for a new cocktail bar in New York.Frequently Updated social media accounts creating brand awareness e.g Instagram, Facebook and Twitter.Researched to find relevant content, articles relevant to consumer base and posted it to social media accounts, increasing knowledge of the venue .Created awareness of The VYNL by using googles/bing adwords, developed and initiated SEO strategy's.Digital mediaTook photos to post on social media accounts Uploaded videos using Dropbox and Vimeo Organized a social media strategy on a month to month basis.ResearchResearched frequently to keep up to date with current social media trends.
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InternshipDm Fashion Studio Casting Jun 2016 - Sep 2016Greater New York City AreaInterned with DM Fashion. Tasks included preparing PowerPoint presentations for clients, scheduling meetings, casting models for clients during the Spring/Summer 2017 collections. Organizing fittings and helping backstage during the shows. This internship has given me a valuable insight into the industry as well as working with different brands and clients.
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StudentCondé Nast College Of Fashion & Design Jul 2015 - Aug 2015London, United KingdomCompleted the Vogue Intensive course at Conde Nast College in London. The course included learning about journalism, public relations, marketing, advertising, styling and art direction. It greatly increased my knowledge of the Fashion and Digital Marketing Industry. -
Sales ConsultantSaint Laurent Sep 2013 - Nov 2013Ireland
Shona M. Education Details
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Economics And Social Computing -
Condénast CollegeVogue Intensive Course -
Alexandra College DublinHigh School
Frequently Asked Questions about Shona M.
What company does Shona M. work for?
Shona M. works for Zure Solaris
What is Shona M.'s role at the current company?
Shona M.'s current role is Head of Content @ Zure Solaris | Founder, Talent Management.
What schools did Shona M. attend?
Shona M. attended University College Dublin, Condénast College, Alexandra College Dublin.
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