Shona Gold Email and Phone Number
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Confident and effective leader with recognised success in sales growth, improving brand health and making a profitable difference for major consumer brands. Proven track record in reigniting static brands and achieving growth in declining categories. Experienced in balancing the needs of brands with those of the business.Specialties: Business leadershipGlobal and local brand strategy, Brand Management, Insight DevelopmentConsumer Engagement: Advertising, PR, sponsorship, digital marketing, social networksBusiness Development: commercial negotiations, category management, channel strategies, NPDBuilding and sustaining high performing teamsRecognised in Marketing Magazine’s ‘Power 100 Next Generation’ top 50 next generation marketers (2005).
Vue International
View- Website:
- vue-international.com
- Employees:
- 767
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Group Director Of Brand, Marketing And CommunicationVue InternationalLondon, Gb
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Group Director Of Brand, Marketing & CommunicationVue International Jul 2021 - PresentLondon
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Group Director Of Brand & MarketingVue International Jun 2019 - Jul 2021London
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Director Of Sales & MarketingVue Entertainment Oct 2018 - Apr 2019London, England, Gb -
Director Of MarketingVue Entertainment Jun 2015 - Apr 2019London, England, GbLeading the brand development, marketing and communications strategy to grow Vue’s revenues, profitability and consumer following. Responsible for the strategic development of the brand proposition and cinema experience and its successful execution across all consumer touchpoints including CRM & digital, retail marketing, communications and analytics. Key member of the UK & Ireland leadership team.
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Chief Marketing Officer & Global Trade Sales DirectorLonely Planet Sep 2014 - Jun 2015New York City, New York, UsReporting to Global CEO, one of seven-strong executive team responsible for creating and executing company strategy across print, digital and adjacent businesses. P&L responsibility for $50m rev and $4m marketing spend. Accountable for developing and leading the company’s marketing across all regions to increase ROI via consumer centric product and communications strategy. Management of regional and global marketing team including digital marketing, PR, research, instore marketing, brand licensing and design. Global leadership Trade Sales (LP's single biggest revenue and profit driver) and Foreign Rights. -
Global Trade Sales Director & General Manager, EmeaLonely Planet Mar 2014 - Sep 2014New York City, New York, UsGlobal leadership of the single biggest revenue and profit driver for Lonely Planet: trade sales (print & ebook sales) and Foreign Rights. Leadership of the largest operating region of the world's best loved travel content brand. Responsible growth in revenues, audiences and overall contribution throughout Europe, Middle East and Africa, via print, ebooks, apps, foreign partner publishing.
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General Manager, EmeaLonely Planet Sep 2012 - Mar 2014New York City, New York, UsLeading the largest operating region of the world's best loved travel content brand. Responsible for defining and executing the strategy to drive growth in revenues, audiences and overall contribution throughout Europe, Middle East and Africa, via print, ebooks, apps, foreign partner publishing. Leadership of EMEA executive team and EMEA workforce.
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Sales & Marketing DirectorLonely Planet Jan 2010 - Sep 2012New York City, New York, UsAccountable for delivering 40% of Lonely Planet's global trade revenues through Europe, Middle East and Africa. Responsible for developing sales and marketing strategies to drive growth in established and new markets via new products, audiences, channel management and digital distribution. Managed Lonely Planet's engagement with parent company, BBC Worldwide, to create profitable new revenue streams from adjacent markets. Leadership of 23 strong sales and marketing department.Experience in:- leading departments to outperform declining markets through revenue growth and achieving 30 consecutive periods of market share growth- improving EBIT contribution by reviewing ways of doing business with core trade customers- accelerating international growth by focussing on key markets and those with most potential- creating channel strategies to move Lonely Planet 'beyond the bookstore' into lifestyle and travel accounts- instigating major departmental restructures and new business models- leveraging ownership and partnerships to develop new revenue streams and new channels of business
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Marketing Director EmeaLonely Planet Dec 2006 - Jan 2010New York City, New York, UsFunctional Director and European Executive Team member, reporting to CEO: EMEA. Accountable for developing and implementing short and long term marketing strategies, plans and trade sales propositions. Responsible for leading 12-strong marketing team to design brand strategies to grow revenues to move Lonely Planet into its next growth cycle. Responsible within the European Executive Team for developing broader company strategic 5 year plans and building performance, accountability, teamwork and measurement tools within UK office.Experience in:- shifting brand health measures, growing revenues and gaining share in a declining market- developing 5 year business plan to accelerate brand reach and business profitability through new segmentation, products, territories, channels, media and comms strategies- expanding the brand to new audiences in and beyond the UK- improving effectiveness and impact of limited marketing budgets, embracing PR, social media, CRM and brand partnerships- navigating the brand through PR crises and simmering media issues
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Marketing Manager: Haagen-DazsGeneral Mills Mar 2003 - Dec 2006Minneapolis, Minnesota, UsOver 3 years experience of responsibility for the flagship brand, multi-million marketing budget and team of brand managers. Key objective was to reignite a much loved but static brand, achieving ambitious sales growth whilst maintaining the iconic brand status. Promoted twice within 3 years.Experience in:- developing brand segmentation (using Myers-Briggs profiling) and positioning- 5 year Strategic Growth Plan incorporating Channel Strategy- launching breakthrough and high performing NPD plus establishing longer-term pipeline of NPD to ensure ‘breakthrough’ new platform launches. - developing new Communications Strategy and Advertising Proposition, leading pan-European TV and TTL advertising campaigns to reposition the brand and drive penetration.- negotiating and managing high profile Sponsorships eg Wimbledon Lawn Tennis -
Brand ManagerNestle Sep 2000 - Feb 2003Vevey, ChRecruited onto Nestle Graduate Scheme, spending 18 months experiencing different business areas, with extensive training program covering all aspects of marketing and sales. Worked in various Assistant Brand Manager and Brand Manager roles across major global consumer brands including SKI yogurt, Rowntrees, Milkybar, Rolo, Smarties and Aero. Spent 6 months in sales role, managing the Safeway account. Promoted annually.In April 2002 promoted as key member of the team that integrated the Eden Vale and Nestlé Chilled Businesses upon acquisition of the Ski brand. Ski brand relaunch provided experience of accountability for developing and presenting 3-year plan to increase Ski market share, management of multi-million marketing budget, NPD and introduction of two new product ranges, development of TV advertising campaign and TTL supporting campaign whilst reporting to Marketing and Sales Manager.
Shona Gold Skills
Shona Gold Education Details
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University Of YorkEnglish & Related Literature
Frequently Asked Questions about Shona Gold
What company does Shona Gold work for?
Shona Gold works for Vue International
What is Shona Gold's role at the current company?
Shona Gold's current role is Group Director of Brand, Marketing and Communication.
What is Shona Gold's email address?
Shona Gold's email address is sg****@****vue.com
What is Shona Gold's direct phone number?
Shona Gold's direct phone number is +4420839*****
What schools did Shona Gold attend?
Shona Gold attended University Of York.
What skills is Shona Gold known for?
Shona Gold has skills like Strategy, Brand Management, Marketing Strategy, Integrated Marketing, Management, Digital Marketing, Marketing, Online Advertising, Digital Strategy, Leadership, Business Development, Advertising.
Who are Shona Gold's colleagues?
Shona Gold's colleagues are Ranah Butt, Mihaela Diaconescu, Natasha Vujic, Ben Johnson, Andre Mckenzie, Claudia Smith, Michael Hadley.
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