Shonda Mckinney-Short work email
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Shonda Mckinney-Short personal email
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I have a broad base of retail project types and functional experience. My experiences have included new store prototypes, roll outs, remodels, relo's, minor, major and new store remodels for both Macy’s and Luxottica. I have multiple project management experience from conceptualization, hand off for implementation all the way down to providing design support during construction. All the while, adhering to brand standards and programs or re-evaluating those experiences through design excellence to serve our customers better.Proficient in: • store layout in both large and small scale formats (department store to pop ups)• design- overall environment and big picture concepting down to millwork detailing and finishes• merchandising- props development programs for both Lenscrafters and Target Optical • project management• design standards development & maintenance• space planning • post-mortems• written FF&E specifications and resources including customs• color and material resource library management• in-house construction documentation• fixture design, documentation & rollouts• scope documentation turnover • surveying & site visits• value engineering exercises• market/ benchmarking research• vendor, consultant and business partner management• design strategy• feasibility studies• design-to-cost solutions• pro-active partnerships: building & maintaining relationships
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Design ManagerNva Compassion-First Aug 2022 - PresentCincinnati, Ohio, United StatesSupport general practice development of new, relocation, remodels, renovation and expansion veterinary clinics for National Veterinary Associates/ NVA. Design world class facilities, optimizing standards, processes while managing internal and external cross functional firms and partners. Support on-site and regional operations teams to deliver on medical requirements in addition to customer experience expectations. Develop layouts, building modifications and interior design assisting in design development documentation for approvals and construction drawing preparation. -
Senior Creative Manager, AcdCvs Health Aug 2020 - Aug 2022RemoteLead the creative ideation and experience design for various projects and teams at CVS Health, bringing concepts to life across owned, earned and paid assets through innovation and collaboration with internal stakeholders and external agencies. -
Manager Of DesignDei Incorporated Jan 2019 - Aug 2020Cincinnati, OhCreative leadership of design concepts while leading a multi-disciplinary design staff; managing the project workflow as well as collaborating with clients on strategic goals. I create memorable customer experiences through innovations, insights and collaboration interpreting the client's needs into successful branches. -
Senior Design CoordinatorDei Incorporated Nov 2017 - Aug 2020Cincinnati, OhioI maintain and collaborate on commercial banking interiors projects owning the client relationship and expectations. I ensure the scope and the client project process in transparent, injecting thought-leadership into projects proactively contributing to conceptual design, design development, and budget development with the client and design team. I lead:• Client management: setting, leading, managing and delivering on client expectations at various organizational levels.• Communication: able to actively listen and interpret client needs translating the client’s vision to internal design staff for further development and giving feedback to both. Establishing design and programmatic requirements to the design team. • Presentation skills: attends design review meetings to make sure the design achieves the Client’s vision walking them through the design presentation. -
Senior Customer Experience Design ManagerLuxottica Oct 2016 - Jul 2017Cincinnati, OhWe rapid tested new business priorities and abstract ideas that drive customer experiences inside and outside the store to help drive the business across all Luxottica's brands including Sunglass Hut, Lenscrafters, Target Optical and Pearle Vision. • Generated multiple experiential solutions for new strategies including the multi-tiered small footprint store for Lenscrafters completing customer journey diagrams, concept hypothesis, store layouts, storefronts, millwork, operational shifts and interior details. • Integrated new store prototype design for Target Optical millwork, visual merchandising props and operational needs leveraging consumer insights and research findings. Value engineered initial concept.o Target Roseville prototype store has maintained a 20% comp and exceeded the balance of the chain consistently for over 10 months since opening.• Moved initiatives forward gaining cross-functional alignment on team contributions, project expectations and SOW (I-pad digital fitting measurements, Lens Simulation global tool, Queuing app)o Initiated lens benchmarking deck and comprehensive matrix integrating competition, details and analytics to gain alignment on global tool solution across the global organization• Driving and testing fail-fast initiatives with brand project owners from initial project scoping to conceptualization to hand off for implementation. o Rapid testing of two POC locations with Queuing application at Lenscrafters developing an app based solution in-store.o Crafted cross organizational POV after testing two POC tests for digital measurements in Lenscrafters, leading to a seamless deployment to all new stores.o Rapid testing, piloting and scaling of Virtual Try On technology in-store coordinating and partnering with the Digital Innovation team in San Francisco and SGH brands.• Bringing Luxottica benchmarking inside and outside the category: London 2016, Globalshop 2017, Copenhagen 2017, NRF 2017) -
Design ManagerLuxottica Group Jan 2015 - Oct 2016Designed, coordinated and project managed all aspects of the retail store environment for the new LensCrafters global prototype store (store of the future/ GSD) including the brand manual and standards process. United the global Eye Love brands (GMO, OPSM, LC China) need to transform into a single, branded environment using standardized details for scalable elements across the globe.• Managed design programming, design development, operational programming & strategy, CD development, millwork development, prototyping, construction administration, real time value engineering and partnered with Procurement, Construction, vendors and architectural consultants to deliver the new store concept in an open-remodel from concept to build in five months.• Developed three concurrent projects, testing and developing the new global store design concept into three opposing scopes: low (operational), medium (low cost) and full design prototypes.• Maintained roll out of existing brand standard projects (former design type). • Developed hybrid concepts in tandem into former design language store formats to test and learn design details on the storefronts while developing GSD details into three open remodel store formats partnering with the rollout and consultant teams.o Full prototype store performance was at 121% to plan driven by increased traffic and strong conversion. o Mid level scope store performance was at 99.1% to plan driven by increase in traffic• Leveraged GSD rebranded learnings to influence the LensCrafters/ Macy’s shop in shop design. -
Senior DesignerMacy'S Mar 2012 - Jan 2015Cincinnati Area, Ky• Provided overall design and management direction for architectural interiors, fixturing and merchandising innovations, decor package and specifications, space planning and allocation. • Helped to define new store format initiatives including: New store prototype, Takeovers, remodels, new merchandise strategies, competitor shops, benchmarking, design/planning technology, Best of Market presentations.• Managed outside design consultants that support Store Design programs to ensure quality objectives and time lines are met.• Maintained pro-active partnerships with Managers/Directors/VPs of Design, Planning, Visual, Merchandise Execution, Marketing, Purchasing, Construction, Architectural and Engineering consultants to communicate store design direction and coordination of projects. • Partnered with outside resources including manufacturers, contractors, mill workers, and other professional design trades. Managed the material library and vendor partnerships for three years including heading a carpet and furniture program re-bid. • Lead design efforts for major merchandise rollouts for the Intimate, Juniors/ Millennial, Wedding and Gift Registry, Cosmetics and other one- off fixturing solutions. Worked with Merchants directly to define new environment direction and fixture needs. Responsibilities included design inception, programming, specifications, detail documentation and coordination. Maintained documentation and design turnover for the reverse bid auction.• Represented the Macy’s Store Design team for the 2013 Shaw Design Is Awards Competition judging -
Interior Design ConsultantBlueline Drafting, Llc Jan 2011 - Dec 2013Cincinnati Area, KyEstablished a brand presence through environment and fixture studies for Urban Decay, from the brand’s introduction into department stores in 2010 (through Federated), expanding into other markets through custom shop-in-shops and hybrid solutions including international stores (Lane Crawford, Ulta, Belks) and travel markets in collaboration with Duty Free Shops. • Provided design direction on fixturing, layout and colors & materials for over 50 custom shops. -
DesignerFederated Department Stores Nov 2006 - Mar 2012Cincinnati Area, Ky• Responsible for maintaining the capital budget and schedule for remodels and new merchandise initiatives. Worked with planning partners to define and document project scope. Produced site surveys when necessary.• Developed new design initiatives and implemented into store roll-outs when applicable, providing detailed turnover packages including millwork construction documents, shop drawing and prototype fixture reviews, and providing support and lead design roles. o Supported the design team on the 120K, 160K and 180K Lifestyle prototype store and internal corporate office remodelo Managed the Center City Home Store, RTW and Intimates major remodel project o Led the Intimate Apparel at Herald Square design concept o Internal wayfinding system re-design, prototyping and detailingo Wedding & Gift Registry/ Bridal, Beautiful Planet cosmetics & Men’s Basics concept contributoro Loose fixture packages for Frango chocolates, Dooney & Bourke, .com kiosk and an Intimates package for youth oriented brands• Represented the Macy’s Store Design team for the 2011 VMSD Retail Design Competition judging. -
Visual MerchandiserEthan Allen 2002 - 2006Dayton, Ohio Area• Coordinated and implemented the retail store design from space planning and ordering of selected furnishings to actual coordination of physical moves. • Maintained in-store vignettes and visual merchandising direction to create compelling customer assortments per corporate brand standard guidelines.
Shonda Mckinney-Short Skills
Shonda Mckinney-Short Education Details
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Bachelor Of Arts In Interior Design -
Interior Design -
General Foundation Studies
Frequently Asked Questions about Shonda Mckinney-Short
What company does Shonda Mckinney-Short work for?
Shonda Mckinney-Short works for Nva Compassion-First
What is Shonda Mckinney-Short's role at the current company?
Shonda Mckinney-Short's current role is Design Manager.
What is Shonda Mckinney-Short's email address?
Shonda Mckinney-Short's email address is sh****@****ica.com
What schools did Shonda Mckinney-Short attend?
Shonda Mckinney-Short attended Columbus College Of Art & Design, Sinclair Community College, Pratt Institute.
What are some of Shonda Mckinney-Short's interests?
Shonda Mckinney-Short has interest in Sustainability, Being A Foodie, Gardening.
What skills is Shonda Mckinney-Short known for?
Shonda Mckinney-Short has skills like Space Planning, Concept Development, Interior Design, Sketching, Retail Design, Ff&e Specifications, Autocad, Adobe Creative Suite, Microsoft Office, Architectural Details, Fixture Design, Construction Drawings.
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